October 30 - 31, 2018
600+
Attendees
60
Speakers
25
Sessions
IAB Direct Brand Summit is the first and only conference dedicated to Direct to Consumer Brands and the Direct Brand Economy. Direct to Consumer brands are fueled by data, devoted to performance and developing new ways of doing business. Founder keynotes and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment…from SEO to storytelling and everything in between. This event qualifies for 8 IAB re-certification credits.


Event Recap

The two-day sold out 2018 IAB Direct Brand Summit (DBS) kicked off on October 30 in New York City with a packed house of hundreds of direct-to-consumer (DTC) brand executives, incumbent brand executives, publishers, and platforms, and palpable energy in the room.

 

Randall Rothenberg, CEO, IAB, encouraged sharing and learning between the disruptor leaders and big brand leaders, as well as the digital platforms, and media attending the event. IAB’s goal is to encourage learning from each other and to emulate success stories. The shift from an indirect to a direct brand economy has been transforming how brands and products are created and sold. IAB first presented those findings about the “Rise of the 21st Century Brand Economy” in February and celebrated founders from 250 DTC brands to watch with the IAB 250, many of whom are in attendance at DBS. And now, we invited brands to learn from each other and from famous disruptors about capabilities and best practices.

 

Andy Dunn, Founder, Bonobos, talked about his transition from being a disruptor who created better-fitting men’s clothing to transitioning to his current role as SVP of Digital Consumer Brands for Walmart U.S. e-Commerce when Bonobos was acquired in 2017. Micky Onvural, current CEO of Bonobos, took the helm from Dunn as the “Captain of the dinghy,” and has been expanding the business. They both viewed Bonobos’ acquisition by Walmart as an opportunity to grow and scale. And Onvural shared insights about the latest Bonobos campaign set to “evolve the definition of masculinity” and how it is critical to bring consumers into the conversation as well as to embrace and promote joy and pride among employees in order to continue innovating and disrupting.


How can digital direct response marketing drive sales on mass retail shelves? Through creativity and insights from experimentation and measurement, Jesse Horwitz, Co-Founder and Co-CEO, Hubble Contacts, explained how they are working with different channels and partners for their marketing and “watching very closely every channel then probably overreacting a lot,” as they constantly optimize and reallocate budget. He encouraged attendees not to be afraid to test weird ideas, challenge your brand, and see what works.

 

Throughout the day, Facebook, Google, Hulu, and Pinterest gave tips on how brands can best use their platforms to drive growth, build brands, and better understand consumers:

 

  • Hulu’s SVP and Head of Advertising Sales, Peter Naylor, shared seven best practices to understand today’s digital users – from being marketing led and results driven to measuring what matters to your brand, and how video creates better opportunities for storytelling, above all if you start with connected TV that allows for targeting and acquisition. Naylor also recommended not to forget loyalty building and to give consumers choice and control.
  • Google’s Managing Director of Retail, John Nicoletti, explained how to build deep immersive relations with customers with the catalyst for change being the mobile device. As consumers spend more time on mobile screens, their expectations and the way they shop have changed – they are more curious, demanding, and impatient. In this “Age of Assistance,” brands can marry tech, scale, and data insights with their expertise in merchandising and retail to connect in personal ways with consumers, make it easy to drive action, and leverage data and machine learning to accelerate growth and to create magical shopping experiences for consumers wherever, whenever, and however they want.
  • Pinterest’s Global Head of Partnerships, Jon Kaplan invited Alex McArthur, Chief Marketing Officer, Purple, to tell his story about creating quality mattresses and leveraging data and storytelling through video content on Pinterest where users are putting together their wish list on what to buy, and how they use family and travel themes of interest as well as music and pets.
  • Facebook’s Head of Industry for Emerging Disrupters, Jake Bailey, released the state of disruption annual report, presenting the core tenets of disruptors – unified goals with extreme focus, data democratization, employee and engineer empowerment, becoming a connoisseur of failure by encouraging risk taking, and speed is everything – and how other success factors include building with a mobile-first mentality, embracing fluidity of consumer across Facebook channels, and racing along the DR maturity curve to claim, prove, sell, and scale.

 

The “godfather of the Direct Brand Movement,” David Bell, President and Co-Founder, Idea Farm Ventures, has been a teacher to many of the founders present at the Direct Brand Summit. He shared some insights about the future of retail and the evolution of location with his BOSS Model as the future of “Go-To-Market,” explaining that it is about Bonding rather than branding, Orators not customers, Showrooms not stores, and Science not service, focusing on transparency, authenticity, and direct relationship with customers. He presented three formats and their acronyms: from the Digitally Native Vertical Brands (DNVB) introduced by Andy Dunn with Bonobos to the Experiential Location-Centric Brands (ELCB), and the Authentic Wholesale-Led Brand (AWLB).

 

The following six workshops, during the first day, provided insights on best practices for direct-to-consumer strategies and allowed for debates, questions, and exchanges between attendees, founders, and platforms on how to thrive:

  • In the “Retail Strategy: The Right Retail Partnerships” Workshop, Mack Weldon’s Founder and CEO, explained how he partnered with Equinox and Nordstrom in a win-win retail relationship and they all shared their priorities while answering questions from Lawrence Ingrassia, author and award-winning journalist, about their retail integration and brand selection process.
  • Aaptiv, HelloFresh, and Hulu Marketing Executives provided some insights on how to “Cut to the Chase in Today’s Direct-to-Consumer Ecosystem” as connected TVs reach critical mass. The panel discussed early adopters and the best ways to target different consumer segments.
  • Ampush, Curology, MVMT, and Parachute gave their advices on “Media and Acquisitions: Building Your Customer Acquisition Portfolio Model with New Channels” – with examples of their biggest wins ranging from Snapchat to podcast, and national broadcast television.
  • Executives from Away, Leesa, SNOWE, and Triangle Capital shared their “Retail Strategy: The Move from Clicks to Bricks,” explaining how to build a consistent brand identity and experience throughout all stores and how to build a destination from pop-up stores to the tactile experiences at physical stores, using those to iterate and build brand awareness.
  • The “Media and Acquisitions: Performance vs. Brand” Workshop gathered head marketers from Mizzen+Main, Marketing Architects, Stitch Fix, and Tula who shared how they use the power of influencers, podcasts, and other platforms for multi-touch strategies, and how they measure traffic, conversion, and revenue over time.
  • Founders from Bespoke Post, Bombas, Otherland, and Red Antler discussed their storytelling and community building strategies in “Creative Content Strategies: Building Community through Storytelling” and shared various implementation ideas that have worked for their businesses.

 

Tom Cortese, COO and Co-Founder, Peloton, explained how Peloton is shaping the future of modern brands. They deliver authentic interactive workout experiences directly at home all over the world, merging media, fitness, and tech into something wholly unique. The innovation was to create group fitness classes at home with a remarkable piece of technology: from hardware to software, content and media streaming, ecommerce and logistics, Peloton is dedicated to end-to-end user experience with a vertically integrated approach. Focused and direct, they recognize the value of convenience, authenticity, agility and responsiveness, and that every touchpoint matters.

 

How Tommy John built a brand with a cult following? Erin Fujimoto and Tom Patterson, Co-Founders of Tommy John, and married entrepreneurs, explained how they embarked on this decade-long journey and how they have grown their business from Tom being frustrated at men’s undershirts and reimagining the fabric, fit, and function of men’s underwear to opening their first store last year, getting investment and endorsement from Kevin Hart, and launching a new women’s line in their 10th year. Patterson said that it feels like “they are making it, not that they made it.” And they keep on developing great products and building a fun, authentic, relatable, and beloved brand.

 

The first day of the Summit ended with a special Halloween Cocktail Reception sponsored by FuelX.

All attendees had a chance to enter to win the direct-to-consumer products on display @DBS by posting photos and tagging @IAB, #IABDBS and the brand’s social handle as part of “a day in the life of a 21st century consumer.”

The second day of the inaugural IAB Direct Brand Summit started in a similar fashion as the first day with a buzz, breakfast, and a full house, but one distinct difference was the doughnut bar from Simulmedia!

Beyond the delectable food, the conference agenda started with three caffeine-fueled breakout workshops—about Video, Sound, and Instagram:

  • In the workshop titled “Video: Moving Disruptor Brands to Television,” Steven Gutentag, Co-Founder & CEO, Keeps, Deepa Miglani, SVP Marketing U.S., Babbel, Shane Pittson, Head of Marketing, Quip, and moderator Dave Morgan, CEO & Founder, Simulmedia, discussed how they approach TV advertising in similar ways as their digital creative with multiple variations, messages, and calls-to-action. They perform rigorous testing to determine what works best. TV creative can be a good business driver if it carries an authentic message (even without the multi-million-dollar ad budgets of some of their more established competitors). Interestingly, the disruptor brands also concurred that they have much more data on their consumers than the agencies or specific TV platforms, and they are looking for partners who can provide tracking and measurement. Otherwise, they can ask their customers where they heard about them and usually get an accurate answer.

 

  • Concurrently, Hernan Lopez, Founder and CEO, Wondery, Marshall Williams, CEO, Ad Results Media, Jared Cluff, CMO, Blue Apron, and Katie Jokipii, Sr Manager, Acquisition & Mass Media, Dollar Shave Club, talked about “Sound: The Rise of Podcasts” and how podcasts fit into a brand’s marketing mix. It is important to find the right podcast partner content-wise to fit with the brand’s strategy and ideals, in addition to the anticipated audience composition. Podcast advertising is both a performance and branding medium. They allow to articulate a variety of details about products through host reads. So, make a dedicated effort to get to know the podcast host and to ensure they have first-hand experience with your product to share that experience in the most authentic way possible and ensure there is a call-to-action in every read. There is no perfect way to set up the attribution model for podcasts, but you can triangulate different methods to see what works.

 

  • With the Instagram Story School, brands learned some tips and tricks on how to use Instagram Stories to tell compelling stories and to capture users’ attention, leveraging the various creative tools from filters to stickers, and more advanced features such as boomerang, drawing, polling, and motion pinning, to name just a few. Jean Feroldi, Designer, and Brittany Johns, Creative Strategist, from Facebook, provided hands on practice to all the brands in attendance and the ability to apply and test their own cool effects on their Instagram stories. Did you know that you could apply a rewind effect or slow motion, use props or erase/reveal elements directly from your Instagram app onto your stories’ photos and videos?

 

What are Direct Brands? How do they behave? How do they sell? IAB’s CEO, Randall Rothenberg, and Mark Shmulik, McKinsey & Company, revealed findings from IAB’s inaugural Direct Brands 2018 Founders’ Insights, based on research collected across a benchmarking survey, round table discussion, and one-on-one interviews with founders. They shared some key findings: Direct brands are born to disrupt: 97% of respondents listed “category disruption” as their goal. It often starts with someone who does not like the experience then wants to do it better… You can get both value and premium with direct brands. They are in every aisle, above all health, wellness, beauty, fashion, and food & beverage. Direct brands are not tech-led, they are marketing-led. They are fast to launch products (4 to 7 months on average). Servicing customers is in their DNA. And they are selling products… not always subscriptions (only one third of respondents). Over half said that they do not use agencies and DIY. They love Facebook… but it’s complicated. They are also testing other marketing channels. Their own web channel is core to their retail strategy: E-commerce is dead… long live omnichannel! And Amazon is not a ‘frenemy’, it’s just another channel. We are keeping the survey open and encourage more direct brands to participate: www.iab.com/db/founders-survey. We will be sharing back the results.

 

In 2019, IAB will also release its IAB 250 brands to watch (2.0) at our IAB Annual Leadership Meeting and both a Direct Brands Consumer Study and Direct Brands Market Study are in the plans for next year, along with Partners’ Direct Brands Days and Direct Brands at Cannes. Rothenberg invited more direct brands to join.

 

Next, Tina Sharkey, CEO and Co-Founder, Brandless, talked about reimagining what it means to be a brand. Companies like Brandless are creating new types of authentic relationships with customers that are better suited to today’s shifting consumer habits. The audience is changing: 75% of Americans are more likely to buy from brands that contribute positively to society and 77% of millennials don’t want the brands their parents used. 90 of the top 100 U.S. leading household goods brands lost market share last year. Brandless is on a mission to better everything for everyone. First, they always start with truth, trust, and transparency: be transparent with the consumer and engage in a two-way conversation. Brandless’ labeling system lets products speak for themselves, using their simple product name in a white box and showing clearly all attributes, origins, and certifications (e.g. USDA certified organic). Brandless is building a community based on shared affinity and co-creating content: they identify community leaders such as yoga teachers, moms’ groups, vegans, nutritionists, etc. By producing high-quality, extremely valued products at simple and fair prices then they can let the community tell their story, test, and learn to create the next wave of products with people who want to join the movement.

 

What is the “Shopify Effect”? In a hyper-competitive retail environment, shoppers are looking for more choice and a deeper relationship with brands. Shopify’s CMO, Jeff Weiser, provided some insights about how direct-to-consumer selling is working to bridge this gap with new technologies, partnerships, and sales channels. Shopify is designed to be a merchant’s home base that handles shipping, inventory and data management on one platform, covering every channel on any device, so that brands can focus on their core business, marketing, and customer service. “We create technology for merchants to create whatever they want, wherever they want,” said Weiser. And they are creating a community of makers and creators that is growing.

 

In the last main stage session of the Summit, titled “Frontiers of Disrupter Brand Finance,” executives from venture capital (Greycroft), corporate venture funds (P&G Ventures), and private equity (Bain Capital) forecasted the trends for existing direct brands looking to scale their businesses as well as the pitfalls and opportunities for incumbent category leaders looking to acquire market share and capabilities through acquisitions, and startups looking to seed fertile territory. P&G Venture focuses on fast moving consumer goods and early stage pre-seed. Greycroft VC can invest from the launch or post launch, whereas private equity Bain Capital would focus on scale once brands have past the early stages of development. In terms of acquisitions and partnerships, they advise brands to make sure that they agree on the vision of the future and to review their alignment in terms of strategic roadmap, governance, and talent before signing.

The three afternoon workshops were the last sessions of the day, covering diverse topics to provide more inspiring and educational stories, and insights on what’s next:

  • In the next workshop about “Creative Content Strategies: The Impact of Design on Creative Storytelling,” direct brands shared their strategies to personalize and address their customers’ needs and how to leverage the cultural influences and relevance to engage consumers. Melissa Duren Conner, Partner and Managing Director, Jennifer Bett Communications, Brian Smith, Chief Wine Officer and Co-Founder, Winc, Poppy Thorpe, Head of Brand Marketing and Strategy, Glossier, and Anu Verna, Head of Marketing, Care/of, talked about listening, connecting and sharing user-generated stories to help build trust and grow your community around experiential moments and authenticity. “Encourage authentic content and curate it,” said Thorpe from Glossier, “using customers’ stories and content in our performance channels can bring new customers into the conversation.”

 

  • What can your video really say in six seconds? It’s not about the format, it’s about what is best for your brand and what works. Eric John, Deputy Director, Video, IAB, moderated a panel with Liza Moiseeva, Co-Founder, Globeln, Yoav Naveh, SVP People Operations, Taboola, and CEO, ConvertMedia, and Shane Smith, Senior Director of Digital Marketing, HomeChef, to discuss how brands can experiment with a variety of video formats and lengths. Social is about engagement and entertainment: Instagram photos and videos are more gorgeous, while it can be less perfect for Facebook and Twitter. Learn what format works best for your brand and adapt. For instance, Facebook Live is longer than six seconds but converts to sales for Moiseeva. Brand marketers can use powerful digital video content to incorporate creativity, drive engagement with loyal audiences, and measure the success of their respective KPIs.

  • Consumer privacy, brand safety, and data transparency were the topics for the workshop with Laura Lisowski Cox, Co-Founder and CMO, Oars + Alps – a digitally native brand, creating simple and natural men’s skin care products. She talked with Jamie O’Donnell, Director, Membership & Operations, TAG, and Brendan Riordan-Butterworth, Senior Director, Product, IAB Tech Lab about the tactics and tools to reduce spend on fraudulent inventory and how to protect her brand while building a campaign. TAG’s Certified against fraud and the authorized digital seller lists (ads.txt) can help both publishers and brands drive more transparency. Strategies for discovering and reaching audiences are also being affected by privacy-related changes such as GDPR (General Data Protection Regulation) in Europe and the California Consumer Privacy Act (CCPA). Yet, the GDPR transparency and consent framework developed by IAB Tech Lab, along with the new DataLabel.org site can help.

Rothenberg thanked all DBS participants for their expertise, knowledge, and willingness to share.  The Direct Brand Summit attendees then gathered to enjoy the last networking lunch before heading out to celebrate Halloween.

 

Topics to be Discussed
  • Building Community through Creative Storytelling
  • Extending Media into New--and Traditional--Channels
  • Bringing Programmatic In-House
  • Differentiating between “Brand” and “Performance”
  • Discovering Podcasts, Radio, Smart Speakers as Growth Engines
  • Moving Disrupter Brands into Television
  • Omnichannel Retailing and Last Mile Delivery
  • Making Data and Attribution Work in a Post-GDPR World
Speakers

Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy. More speakers coming soon.

Jake Bailey

Head of Industry for Emerging Disrupters

Facebook

Jake Bailey
Jake Bailey
Head of Industry for Emerging Disrupters
Facebook

Jake Bailey is Facebook’s Head of Industry for Emerging Disruptors, a group of high-growth digitally-native D2C companies that are changing their respective industries. Jake joined Facebook from Wish Shopping, where he built their North American & European Business development groups, along with launching their merchant advertising platform. He has worked with ecommerce companies all over the world and technology startups for the past 13 years, including running all advertising and international for Overstock.com. He lives in the San Francisco Bay area with his better half and three kids. Jake loves a good laugh and has an acute weakness for good Mexican food.

Zach Beatty

Vice President of Marketing

Aaptiv

Zach Beatty
Zach Beatty
Vice President of Marketing
Aaptiv

Zach Beatty is the Vice President of Marketing at Aaptiv, a leading provider of premium digital health and wellness content with the number one audio fitness app. In this role, he oversees growth efforts including customer acquisition and CRM for the rapidly growing startup, which has garnered nearly 200,000 paying members in two years.

Prior to Aaptiv, Zach was the Director of Growth at HelloFresh, the global leader in meal-kits. While there he helped expand the customer base by growing the company’s online and offline marketing, as well as business development opportunities. His efforts introduced new marketing channels and technologies while improving marketing efficiency. Previously, he helped build and scale marketing programs at Groupon, TrueFacet, Wyng (formerly, Offerpop) and at Blue Fountain Media for clients including Sharp, Cannon, and Oppenheimer.

Zach attended Carnegie Mellon University, where he received a master’s degree in Biotechnology & Management and a bachelor’s degree in Biological Sciences.

David Bell

President and Co-Founder

Idea Farm Ventures

David Bell
David Bell
President and Co-Founder
Idea Farm Ventures

Even in today’s interconnected, digital world, physical location still means everything and matters more than ever. David R. Bell, an authority on digital strategy and unified commerce, explains why.

A graduate of Stanford University and chaired marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher and researcher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014), which was translated and published in Brazil (2016) and China (2017). His peer-reviewed academic articles are published in all major field journals and have been recognized with awards from The Institute for Operations Research and Management Sciences (INFORMS), the American Marketing Association (AMA), and Marketing Science Institute (MSI).

David speaks frequently and internationally on business model innovation in the digital economy and was an early investor in several iconic new economy companies including Bonobos (acquired by Walmart), Diapers.com (acquired by Amazon), Harry’s, Jet.com (acquired by Walmart), and Warby Parker, among many others. David is President of Idea Farm Ventures, a New York City-based venture studio, created to catalyze the next generation of outstanding consumer lifestyle brands.

A New Zealand citizen and US Permanent Resident, David received his Ph.D. from Stanford University’s Graduate School of Business.

Brian Berger

Founder & CEO

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

Catherine Clifford

Senior Entrepreneurship Writer

CNBC

Catherine Clifford
Catherine Clifford
Senior Entrepreneurship Writer
CNBC

Catherine Clifford is the senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor’s degree. She lives in Brooklyn, N.Y., and is an avid yogi. You can follow her on Twitter at @CatClifford.

Jared Cluff

Chief Marketing Officer

Blue Apron

Jared Cluff
Jared Cluff
Chief Marketing Officer
Blue Apron

Jared Cluff is Blue Apron’s Chief Marketing Officer.  Before joining Blue Apron in 2014, Jared served as senior vice president of marketing at e-commerce company Fab.com, senior vice president of marketing at Ask.com, and director of online marketing at Match.com. Prior to that, Jared held several marketing positions with E*TRADE, an online financial services company. Jared holds a B.A. degree in economics from Stanford University and an M.B.A. degree from Northwestern University.

Benjamin Cogan

Co-CEO and Co-Founder

Hubble

Benjamin Cogan
Benjamin Cogan
Co-CEO and Co-Founder
Hubble

Benjamin Cogan grew up in New York City and graduated Phi Beta Kappa/Magna Cum Laude from Princeton. During this time Cogan interned at Bridgewater Associates, where he met his future business partner Jesse Horwitz. Following graduation, Cogan worked at Boston Consulting Group, primarily in consumer packaged goods.

Following his time with Boston Consulting, Cogan joined Harry’s, the direct-to-consumer, subscription based razor brand. It was at Harry’s where Cogan helped to build the Customer Insights Team where he surveyed and interviewed customers, modelled new business opportunities, and generally came to learn all things shaving.

After recognizing a void in the marketplace for affordable, high quality contact lenses, he began to develop the concept for Hubble. Through exhaustive research and strategic planning, Cogan realized that his business model had legs and he began to put his plans in motion. Shortly thereafter, Cogan contacted Jesse Horwitz and the two continued to build the Hubble brand together.

Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and most recently, the Netherlands and Spain.

Rachel Cohen

Co-founder

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Abigail Cook Stone

Founder

Otherland

Abigail Cook Stone
Abigail Cook Stone
Founder
Otherland

In 2017 Otherland Founder Abigail Cook Stone set out to build a different kind of candle brand. Inspired by her lifelong passion for art and interiors, her moderately healthy obsession with candles, and her family philosophy of finding small ways to elevate everyday life, Otherland was born.

As student at Columbia Business School, Abigail spent hours burning the midnight oil (literally) and realized she was burning candles daily. From morning meditation to late night study sessions at her apartment and unplugging at the end of the day, candles were a constant. She struggled to find a brand that fit her lifestyle. Candles that smelled the best or were aesthetically pleasing were often too expensive while budget-friendly options often had ultra-sweet, low quality fragrances and lackluster design. Recognizing this gap in the market, she sparked the idea for Otherland, which brings the energy of art, design, and fragrance to every moment at home.

To create Otherland, Abigail married her backgrounds in art, e-commerce, and venture capital. Prior to business school she worked at the Ralph Lauren corporate office in Art Acquisitions, where she purchased artwork to decorate the brand’s restaurants, stores and showrooms. Before that she worked in the company’s e-commerce division. While attending business school she was an associate at Founder Collective, a seed stage venture fund, and a partner at Dorm Room Fund, First Round Capital’s student-run VC fund. Abigail previously held a position at Cuseum, a museum engagement platform, for a year and she is the founder of Young Folk, the young patrons group of the American Folk Art Museum.

Tom Cortese

COO and Cofounder

Peloton

Tom Cortese
Tom Cortese
COO and Cofounder
Peloton

As COO and Cofounder, Tom Cortese is responsible for managing and driving the overall Peloton product and member experience. He oversees product design and development, manages global supply chain, and ensures the operational success of member support and member engagement programs – all with an eye toward creating an unparalleled Peloton experience across all touchpoints. Prior to Peloton, Tom was at  IAC/InterActiveCorp where he most recently served as Co-founder and CEO of the award winning Proust.com. Tom holds a BA in Philosophy from The George Washington University, and spends his free time pushing his sons in their running stroller, training for triathlons with his wife, and racing up the leaderboard on his Peloton Bike.

Asaf Davidov

Director, Ad Sales Research

Hulu

Asaf Davidov
Asaf Davidov
Director, Ad Sales Research
Hulu

Asaf Davidov is the head of Ad Sales Research at Hulu where he oversees the day-to-day operations of Hulu’s ad sales research department.  Davidov is responsible for leading 3rd party measurement innovation and solutions, ad-effectiveness and attribution studies and custom sales research initiatives, including consumer behavior models and future advertising models. He also currently leads the sales team in research positioning and thought leadership activations through the market facing portal, Hulu Insights.

Prior to Hulu, Davidov spent five years at NBCUniversal where he focused on both consumer and advertising research for editorial and sales. Davidov began his career at Knowledge Networks, now GfK, as a research analyst.

Davidov earned his degree from Northeastern University in Marketing & Management and resides in Manhattan.

Ryan Dell

CMO

MVMT

Ryan Dell
Ryan Dell
CMO
MVMT

Ryan Dell is the Chief Marketing Officer at MVMT – a crowdfunded-to-$70MM fashion accessories brand with over 1.5MM watches and sunglasses sold direct to consumers in 160+ countries. Ryan has 15 years of e-commerce, digital marketing (new customer acquisition and retention), brand building and team leadership experience.

Prior to MVMT, Ryan was the Vice President of Acquisition Marketing at FTD Companies (formally Provide Commerce) – a $1.2 billion E-commerce and retail company with brands like ProFlowers, Shari’s Berries, Personal Creations, RedEnvelope, and FTD.

Luke Droulez

Chief Marketing Officer

Parachute

Luke Droulez
Luke Droulez
Chief Marketing Officer
Parachute

Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.

Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.

Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He’s an avid traveler, surfer and food truck patron.

Mike Duboe

Head of Growth

Stitch Fix

Mike Duboe
Mike Duboe
Head of Growth
Stitch Fix

Mike Duboe is Head of Growth at Stitch Fix. His org at Stitch Fix covers all performance marketing channels, including Paid Social, SEM, SEO, Display, Digital Video, TV, Radio/Podcast, Direct Mail, Partnerships/Affiliate, and Mobile App Growth. Prior to Stitch Fix, Mike ran growth at Tilt – a social payments platform that was acquired by Airbnb, and began his career as a consultant at Bain & Company. He also serves as a growth advisor to a number of consumer startups. Mike has his BS/MS in Industrial Engineering from University of Michigan, and an MBA from Stanford.

Andy Dunn

Founder of Bonobos &

SVP of Digital Consumer Brands for Walmart U.S. eCommerce

Andy Dunn
Andy Dunn
Founder of Bonobos &
SVP of Digital Consumer Brands for Walmart U.S. eCommerce

Andy Dunn is the Founder and CEO of Bonobos, the online menswear brand that launched the digitally native brand revolution in 2007. In July 2017, Walmart acquired Bonobos, where Andy remains CEO of Bonobos and is now SVP of Digital Consumer Brands at Walmart. In this capacity, Andy oversees Bonobos, ModCloth, Allswell, and the emerging portfolio of incubated and acquired digitally native vertical brands. Andy is the founding board chairman of Interior Define, Monica + Andy, and the public education social enterprise Blue Engine. He sits on the board of RaisedBy.Us, an employee giving platform for entrepreneurial companies. Andy is an angel investor in 82 companies, both individually and through his seed-stage venture capital fund Red Swan Ventures.

He holds a bachelor’s degree from Northwestern University and MBA from Stanford Business School. A Chicago native and avid Cubs fan, Andy currently lives in Greenwich Village in New York City with his wife Manuela.

Melissa Duren Conner

Partner & Managing Director

Jennifer Bett Communications

Melissa Duren Conner
Melissa Duren Conner
Partner & Managing Director
Jennifer Bett Communications

Melissa Duren Conner is a publicist and strategic thinker with over 10 years of industry experience.

Melissa began her career at HL Group, where she led PR services for TOMS, David Yurman, and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations, where she oversaw the 10th anniversary of INTERMIX, in addition to PR operations for Monique Lhuillier, Zimmermann, Kelly Wearstler, and Jack Spade.

After Starworks, Melissa joined Theory to oversee the press strategy of the core brand in addition to the recently launched Theyskens’ Theory followed by her role as PR Director to launch Joe Fresh, Canada’s leading fashion brand, in the U.S., where she positioned the brand competitively within the thriving accessible fashion market. Melissa joined Jennifer Meyer as Partner and Managing Director at Jennifer Bett Communications in July of 2014. With Jennifer, Melissa has grown the company into the leading agency for fast-growing consumer brands who are redefining the modern marketplace.

Jean Feroldi

Designer

Facebook Creative Shop

Jean Feroldi
Jean Feroldi
Designer
Facebook Creative Shop

Jean Feroldi is a Designer on Facebook’s Creative Shop bringing ideas to life through prototyping and design to help advertisers make better creative for Facebook and Instagram. She is passionate about developing delightful physical and digital experiences that help people use creativity to connect with each other. Jean is a graduate of University of Virginia’s School of Architecture and VCU Brandcenter where she studied architectural design and art direction, respectively. She lives in San Francisco.

Erin Fujimoto

Co-Founder

Tommy John

Erin Fujimoto
Erin Fujimoto
Co-Founder
Tommy John

Born and raised in Phoenix, Arizona, Erin Fujimoto studied finance at Arizona State University before beginning her career as a financial adviser at JP Morgan. After listening to her husband’s relentless frustrations with ill-fitting undershirts, Fujimoto and Tom Patterson founded Tommy John in 2008 with the goal of bringing more comfortable and innovative solutions to market. Together they’ve spent the last 10 years reimagining the fabric, fit, and function of men’s underwear and apparel before successfully introducing their debut women’s collection in 2018.

Michaela Giovengo

Director of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Director of Performance Marketing
Hulu

Michaela Giovengo is the Director of Direct Response Media at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Randy Goldberg

Co-Founder and Chief Brand Officer

Bombas

Randy Goldberg
Randy Goldberg
Co-Founder and Chief Brand Officer
Bombas

Randy Goldberg is the Co-Founder and Chief Brand Officer of Bombas. He is responsible for bringing the brand to life, creatively conveying the Bombas brand and mission, and leading the design team to create product that boasts an innovative combination of fashion, function, and philanthropy.

Goldberg graduated from The McDonough School of Business at Georgetown University with a BS in Finance, and is a veteran in digital creative, copywriting, strategy and branding. He has consulted, written and developed unique content for top companies including Nike and vitaminwater, and led the creative development of digital media brand UrbanDaddy. Prior to Bombas, Randy also founded Tennis Partners, a creative consultancy, and Pop Up Flea, a personally curated pop-up market of new and vintage men’s goods. Randy has been featured on NBC TODAY Show, CBS This Morning, Bloomberg TV, Esquire.com and was named the 2017 Entrepreneur of the Year by Georgetown Business.

Dan Granger

Founder and CEO

Oxford Road

Dan Granger
Dan Granger
Founder and CEO
Oxford Road

Dan Granger is CEO and Founder of Oxford Road, an LA-based ad agency specializing in performance marketing for consumer tech brands. Oxford Road helps launch fast-growth companies into demand generation media channels including Podcasts, Radio, and Television. Through Oxford, Dan publishes a weekly newsletter, The Influencer, which includes thought leadership, special offers, and curated news for Performance Marketers. Dan is the creator of Audiolytics™, a creative analytics process that offers a uniform system to create and score ads based on 71 weighted components to drive maximum performance in market.

Steven Gutentag

Co-Founder & CEO

Keeps

Steven Gutentag
Steven Gutentag
Co-Founder & CEO
Keeps

Steven Gutentag is the co-founder and CEO of Keeps, a full-service healthcare company that combines virtual diagnosis and FDA-approved treatments to create access to preventative medicine and care for millions of men. Steve started his career working as a management consultant at BCG. He then co-founded Get Maid, an on-demand home cleaning service, which sold to Homejoy. Via a Homejoy acqui-hire, Steve then worked at Google on the Search Ads Product Management team, responsible for launching a new type of ad unit for the local services industry, which sits on the search results page today. He holds a B.S. in Marketing and Finance from NYU Stern School of Business.

Darren Herman

Operating Partner

Bain Capital

Darren Herman
Darren Herman
Operating Partner
Bain Capital

Darren Herman is an Operating Partner with Bain Capital of which he joined in 2016.  He focuses on growth:  marketing, advertising, and e-commerce across the current portfolio of companies and for new investments.  Prior to Bain Capital, he was an executive at Mozilla Corporation, MDC Partners, and a venture backed co-founder at IGA Worldwide.  He resides in the Boston area with his wife and two children.

Emily Heyward

Co-founder and Chief Strategist

Red Antler

Emily Heyward
Emily Heyward
Co-founder and Chief Strategist
Red Antler

Emily Heyward is Co-founder and Chief Strategist at Red Antler, the leading brand company for startups. Founded in 2007 and based in Brooklyn, Red Antler is a multidisciplinary team of strategists, designers, and marketers. Working closely with founders, Emily has led branding efforts for top companies such as Casper, Allbirds, and Birchbox. After beginning her career in advertising, she started Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily lives in Brooklyn with her wife and dog.

Jesse Horwitz

Co-Founder & Co-CEO

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-CEO
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Brittany Johnson

Creative Strategist

Facebook

Brittany Johnson
Brittany Johnson
Creative Strategist
Facebook

Brittany Johnson is a Creative Strategist and Instagram Specialist at Facebook’s Creative Shop. She works with global brands, such as Coca-Cola, Estee Lauder, and P&G, to build people-first campaigns that simultaneously drive brand impact. With a background in Art Direction, she is able to hone in on the craft and user experience of an execution while unlocking insights and solving problems strategically. Brittany is an award-winning creative with a curious spirit and passion for culture.

Katie Jokipii

Senior Manager, Acquisition & Mass Media

Dollar Shave Club

Katie Jokipii
Katie Jokipii
Senior Manager, Acquisition & Mass Media
Dollar Shave Club

Katie Jokipii is the Senior Manager, Acquisition and Mass Media at Dollar Shave Club, a personal care products company and one of the original disruptors in the DTC space. In this role, she manages all paid media efforts across TV, video, and audio. Since joining Dollar Shave Club, Katie has introduced digital video into the media mix and helped launch Dollar Shave Club’s first ever brand campaign. Prior to Dollar Shave Club, Katie was a Partner and Associate Strategy Director at Mindshare in NY, leading cross-channel media strategy and execution for a variety of clients, including Intercontinental Hotels and Royal Caribbean.

Katie grew up in NY and is a proud alumna of UNC-Chapel Hill. While at Mindshare, she was recognized for her grit and speed in the space and helped build the XXCHANGE female mentoring program. She currently is an active member of the Tuesday’s Children Junior Board, DSC Cares, and UNC-Chapel Hill’s MJAA Mentorship Program. She spends her spare time training for the latest half marathon or marathon, most recently running the NYC Marathon in 2017.

Selena Kalvaria

VP, Brand Marketing

Away

Selena Kalvaria
Selena Kalvaria
VP, Brand Marketing
Away

Selena Kalvaria is the VP of Brand Marketing at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Selena drives the strategy for Away’s brand marketing team, overseeing how the Away brand comes to life and interacts with its community across social media, partnerships, experiential, and more.

After graduating from Princeton University, Selena started her career working on Wall Street before leaving to pursue her passion for understanding the drivers of culture, consumer choice, and brand love. Prior to Away, she worked at Diageo, where she built and led several marketing initiatives for Baileys and Smirnoff Ice brands. Later, she joined Anheuser-Busch as Senior Director of the company’s flavored malt beverage portfolio.

Selena received a B.A. in art and archaeology and a certification in finance from Princeton University, and she received an MBA from Harvard Business School. She lives and works in Manhattan.

Jon Kaplan

Global Head of Partnerships

Pinterest

Jon Kaplan
Jon Kaplan
Global Head of Partnerships
Pinterest

Jon Kaplan (@jkaplan9) is the head of global partnerships at Pinterest, where he oversees all aspects of the company’s global partnerships and operations organization. Before Pinterest, Jon spent 12 years at Google, most recently serving as vice president of U.S. sales, where he was responsible for search, display, YouTube and DoubleClick programmatic solutions across a range of industries. Earlier in his career, he was the first business hire at Economist.com, worked at the PGA of America and represented athletes at SFX Sports. Jon is the on the board of NYC & Company, and is an advisor to Metamorphic Ventures. He is currently saving ideas about creative ways to store firewood, exciting getaway locations and the Seattle Seahawks.

Richard Kestenbaum

Co-founder and Partner

Triangle Capital

Richard Kestenbaum
Richard Kestenbaum
Co-founder and Partner
Triangle Capital

Richard is a co-founder and Partner of Triangle Capital and has been an investment banker for over 35 years. Richard has a great deal of experience advising clients in merchandising businesses, particularly in the Retail & Consumer sector. Richard is an often-quoted expert on the retail and merchandising industries. He is a Contributor to Forbes.com where he writes a regular blog about trends in retail and consumer product businesses. He also appears regularly in print and other media as well as industry panels and speaking programs.

Before co-founding Triangle, Richard was a Managing Director at a boutique investment banking firm called Financo, Inc. While at Financo, Richard was responsible for a majority of the firm’s apparel industry transactions. Prior to joining Financo, Richard was a Partner and First Vice President at Drexel Burnham Lambert Inc. At Drexel, Richard was responsible for a group of 14 professionals doing middle-market mergers and acquisitions around the world.

Richard is the co-author of three books on finance and computer programming. He is formerly an Adjunct Assistant Professor of International Business at the graduate program of the Stern School of Business at New York University. Richard received a BS in Accounting from New York University and an MBA with a concentration in Finance from Harvard University. Richard is married and lives in New York.

James Ledbetter

Editor

Inc. magazine and Inc.com

James Ledbetter
James Ledbetter
Editor
Inc. magazine and Inc.com

James Ledbetter is the editor of Inc. magazine and Inc.com. Prior to that position he was the founder and editor of The Big Money, Slate’s business and finance site, and the Opinion Editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at TIME.

Ledbetter is the author or editor of six books, most recently One Nation Under Gold. His writing on business, media and politics has appeared in The New Yorker, The New York Times, The Washington Post, Quartz, Rolling Stone, The Nation, The American Prospect, The New Republic, Mother Jones, VIBE, and dozens of other publications. He lives in New York City with his wife and son.

 

Laura Lisowski Cox

Co-Founder and CMO

Oars + Alps

Laura Lisowski Cox
Laura Lisowski Cox
Co-Founder and CMO
Oars + Alps

Laura Lisowski Cox is the Co-Founder and CMO of Oars + Alps, a direct to consumer skin care brand for people who lead an active, on-the-go lifestyle. The products are made with natural
premium ingredients. The company launched in 2015 after Laura quit her high-profile job at Facebook. Laura has spent most of her career focused on the digital space. She started her career at Digitas NYC in Strategy & Analytics advising Fortune 100 companies on digital acquisition and retention strategies.

Clients included American Express and Delta. She then become Director of Consulting at OgilvyOne in Hong Kong helping companies such as Louis Vuitton and IBM on integrating customer data in their digital space to drive overall growth. Finally, Laura ended up at Facebook advising companies like Apple and GoPro on how to best advertise on facebook to drive both revenue and brand – and closely working with their teams to measure and optimize budgets across channels.

Laura holds an International Master of Finance from the Brandeis Business School. She has a double major from Brandeis University in Economics and Psychology. She has always held a fascination with data and human behavior. Laura raced downhill skiing for 7 years and was the captain of her ski team in high school. Her husband is an avid skier as well and has completed a handful of marathons – he is currently training for his first triathlon.

Hernan Lopez

Founder & CEO

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Alex McArthur

Chief Marketing Officer

Purple Mattress

Alex McArthur
Alex McArthur
Chief Marketing Officer
Purple Mattress

Alex McArthur is the CMO at Purple. He has been a marketing executive at startups, turn arounds and highly regulated public companies. He has held both in-house and agency roles. His areas of focus are building memorable brands, creating differentiated products, and achieving growth with award-winning ad campaigns. Prior to Purple and outside of consulting projects, Alex held executive roles at SEO.com, Purch, and OrangeSoda.

Alisa Metzger

VP, Marketing

Tula

Alisa Metzger
Alisa Metzger
VP, Marketing
Tula

Alisa Metzger is a 14-year beauty industry marketing executive with experience at L’Oreal, P&G Prestige, COTY, La Prairie, RITUALS and most recently TULA Skincare.

Holding roles in the marketing function, Alisa has focused on brand building & product development, go-to market strategies, business development, global expansion and most recently DTC and influencer marketing.

Deepa Miglani

SVP Marketing U.S.

Babbel

Deepa Miglani
Deepa Miglani
SVP Marketing U.S.
Babbel

Deepa Miglani is the Senior Vice President of Marketing at Babbel, the #1 selling language-learning app worldwide. In this role, she oversees all aspects of marketing including customer acquisition and CRM. Since joining Babbel in 2015, she has been instrumental in driving brand and customer growth for the brand in the USA, which has resulted in triple digit revenue and subscriber growth two years in a row. 

Prior to joining Babbel, Deepa was the VP of Marketing at Ladders, a leader in the professional-level job search. A marketing veteran with 15+ years of experience, Deepa has driven growth and scaled consumer acquisition for brands like eHarmony and Rosetta Stone. 

A resident of Brooklyn, Deepa was born and educated in India, and has a Masters Degree in Communications. 

Liza Moiseeva

Co-Founder

GlobeIn

Liza Moiseeva
Liza Moiseeva
Co-Founder
GlobeIn

Liza is a founder at the helm of GlobeIn, the leading social enterprise subscription box company – and the only subscription box company to achieve official Fair Trade designation for its work supporting artisans from around the world and in developing countries where, after agriculture, artisan goods are the second largest source of employment.

Through her work, GlobeIn has invested more than $2 million in fair wages into artisan communities over the last two years alone.

Liza was recruited from her native Russia to swim at the college level for Old Dominion University, where she began her social impact work before graduating. She went on to found the first online community for social entrepreneurs in Russia before joining the GlobeIn team as co-founder.

She has a tenacity of spirit and a notable mix of strength and empathy that have made her a rising star in the social good space, leading her to speak at such industry events as the groundbreaking 2017 Haiti Tech Summit, among others. Both her personal journey and her professional work make her an inspiring founder to watch.

Dave Morgan

CEO and Founder

Simulmedia

Dave Morgan
Dave Morgan
CEO and Founder
Simulmedia

Dave Morgan is the CEO and Founder of Simulmedia, a New York City-based television advertising company. A lifelong entrepreneur, Morgan focuses today on helping advertisers improve the outcomes of what is often their biggest line item: TV advertising. Dave previously founded TACODA, Inc., an online advertising company that pioneered online behavioral marketing and which was acquired by AOL in 2007. He also founded Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, which was later sold to WPP.

In the early 1990s, Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association.

Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Dave, his wife, writer Lorea Canales, and their two daughters live in Manhattan.

Yoav Naveh

SVP People Operations, Taboola

& CEO, ConvertMedia

Yoav Naveh
Yoav Naveh
SVP People Operations, Taboola
& CEO, ConvertMedia

Yoav Naveh is currently SVP, People Operations at Taboola. He previously served as Vice President of Video at Taboola, following its acquisition of outstream video SSP ConvertMedia, which he co-founded and served as CEO. After successfully integrating video into Taboola’s offering, he is now responsible for supporting Taboola’s growth through recruitment, analytics and organizational development. Prior to founding ConvertMedia, Yoav spent twelve years building predictive systems for online advertising and internet security startups.

Peter Naylor

Senior Vice President and Head of Advertising Sales

Hulu

Peter Naylor
Peter Naylor
Senior Vice President and Head of Advertising Sales
Hulu

Peter Naylor is the SVP and Head of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties.

Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.

In the advertising community, Naylor is a member of the Ad Council Board of Directors and the Interactive Advertising Bureau (IAB) Board of Directors, in which he served as the Chairman in 2012 and was named the founding chairman for the IAB’s Video Center of Excellence in 2014.  Naylor also serves as a member of the NATPE NXTGN Advisory Board. He previously served as Treasurer for the Online Publishers’ Association from 2010 to 2013 and sat on the board for over ten years.

In 2016, Naylor was recognized by Adweek as one of the 50 Most Indispensable Executives in Marketing. He is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement Award.

John Nicoletti

Managing Director, Retail

Google

John Nicoletti
John Nicoletti
Managing Director, Retail
Google

Since joining Google in 2003, John has held various leadership positions within Google’s advertising sales organization. As Managing Director of Retail for Google, John is responsible for developing Google’s business strategy and partnerships with pure play and predominantly ecommerce-based retailers in North America. His group is responsible for helping retailers leverage Google’s products and platforms to transform their business models to deliver growth and delightful experiences for their customers. John also serves as the head of Google’s San Francisco office and remains closely aligned to Google’s ad product organization. Prior to this role, John helped scale Google’s AdWords and YouTube businesses including the launch of Google’s inside sales organization, BrandUnit and Upfronts partnership groups as well as Google’s Agency Development and US Multicultural teams.

Micky Onvural

CEO

Bonobos

Micky Onvural
Micky Onvural
CEO
Bonobos

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. As CEO, Onvural is responsible for evolving, innovating, and driving growth in all facets of the business from customer experience, to omni-channel strategy, to product expansion and more.

Prior to her role as CEO, Onvural served as the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience including e-Commerce, Guideshops, Ninjas (Customer Service), Marketing and Creative. Before her time as Co-President, she held the title of Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across owned, earned, and paid media channels. Before Bonobos, she served as the Vice President of Consumer Marketing at Trulia, establishing it as a household name. Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s, TokBox and eBay.

Onvural graduated with a Bachelor of Arts degree from the University of Cambridge in the UK. She currently lives in Brooklyn with her husband and three children.

Tom Patterson

Founder and CEO

Tommy John

Tom Patterson
Tom Patterson
Founder and CEO
Tommy John

Tom Patterson was born and raised in South Dakota. He studied at Arizona State University, eventually becoming a successful Medical Device Salesperson. In 2008, after years on the road as an unsatisfied consumer in need of more fitted and functional base layers, he founded Tommy John. He initially developed an innovative collection of undergarments made of propriety materials – patented stay tucked undershirts, non-bunching underwear and socks that never fall down. Now Tommy John is recognized as an exciting menswear brand, ever expanding, and leading the way in terms of fabric, fit and functionality.

Pearl Percy

Vice President of Corporate Development

Nordstrom

Pearl Percy
Pearl Percy
Vice President of Corporate Development
Nordstrom

Pearl Percy joined Nordstrom as Vice President of Corporate Development in 2014. She and her team support mergers and acquisitions, direct minority investing, venture capital relationships and partnerships.

Prior to joining Nordstrom, Pearl held corporate development roles at the Clorox Company, the Walt Disney Company and worked in investment banking at J.P. Morgan and Lazard Freres.

While at Northwestern University, Pearl earned an MBA from the Kellogg School of Management, a JD from the Pritzker School of Law and a BA in Mathematics and Sociology.

Shane Pittson

Head of Marketing

Quip

Shane Pittson
Shane Pittson
Head of Marketing
Quip

Shane Pittson is the Head of Marketing at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied Information Systems at BYU where he was a Crocker Innovation Fellow. Shane joined quip inn 2015 as their first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by engadget, Fast Company, and the Wall Street Journal.

Rishi Prabhu

Co-Founder

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to nearly half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management.

Leigh Radford

Vice President

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

Randall Rothenberg

Chief Executive Officer

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

Katie Scheetz

Chief Business Development Officer

Marketing Architects

Katie Scheetz
Katie Scheetz
Chief Business Development Officer
Marketing Architects

If you ask anybody about Katie, they’ll tell you she’s a mover and a shaker. And that’s pretty evident if you take a look at everything she’s contributed to Marketing Architects over the years.

Katie and her team engage in deep business conversations with potential clients, discussing how they can blow through their business obstacles and start thinking about the untapped potential of television, radio and other media channels. Katie’s desire for new clients to succeed is evident – she doesn’t celebrate a win unless she’s celebrating it with her clients.

During her tenure, Katie has been involved with some of Marketing Architects’ most formative victories. She was a key player in building the largest, most efficient and profitable radio network in the country, and she helped build the HurryCane® into one of the top-selling mobility devices in the country. Today, she’s leading the charge to deliver billion-dollar ideas through accountable advertising for top-shelf brands.

So how does Katie cultivate new business relationships while taking care of her loving family of four? Easy. She asks herself each night, “Did I just exist or did I make a difference today?”

Scott Schiller

EVP, General Manager, Marketing, Advertising Sales & Client Partnerships

NBCUniversal

Scott  Schiller
Scott Schiller
EVP, General Manager, Marketing, Advertising Sales & Client Partnerships
NBCUniversal

Scott Schiller serves as Executive Vice President and General Manager of Advertising Sales, Marketing, for NBCUniversal’s Advertising Sales and Client Partnerships division.

In this role, Scott oversees a team known for its creativity and originality in creating and executing the go-to-market for the largest advertising sales and marketing organization in media. In particular, the Content Innovation Agency (CIA) creates and produces over 300 portfolio-wide advertising spots for brands, clients, partners as well as the NBCUniversal Brand. And just recently, the CIA produced the first Super Bowl ad campaign, produced by a network, for an outside client.

Schiller’s leadership and direction of its Marketing teams contributes significantly to the success of NBCU’s Advertising Sales and Client Partnership Division. The team leads the Company’s go-to-market marketing and trade communications approach, a hallmark of which is its annual Radio City Music Hall show, signaling the start of the media upfront season. Year-long client experiences and extensive trade presence are also important components, including the creation of many thought leadership programs, such as Innovation Day, for its best partners.

For much of his career, Schiller played a big role in the evolution of digital media. At NBCU, he led the widespread sales launch of Full-episode video and key innovations such as: original digital video, social media, and early data programs as part of industry-leading offerings. Additional he spearheaded the first rigorous training program for all sales and marketing personnel on convergence, the selling of digital and TV together.

Schiller joined Comcast/NBCUniversal in 2009 as Head of Comcast’s Digital Advertising Sales. Subsequently, as Executive Vice-President of Digital Advertising Sales for NBCUniversal, he reorganized, aligned, and expanded six separate groups culminating in 50% year-over-year growth of digital video in the 2015-16 upfront marketplace. Through his leadership, his teams introduced a variety of effective leading advertising products such as digital video, content marketing, social marketing, data, and programmatic.

Prior to NBCUniversal, Schiller spent more than 25 years in marketing, sales management, and media for iconic industry giants, as well as innovative start-ups, including AOL, Disney/ABC, MTV Networks, Prodigy, and Sony.

He is currently Chairman of the Interactive Advertising Bureau (IAB), having been a founder and four-time board member. Schiller also leads the IAB’s Digital Media Sales Certification program which has tested and graduated more than 8000 sales professionals since its introduction.
Schiller earned a BA in Economics from Cornell University. He has an MBA in Marketing/ Finance from the Kellogg School of Management at Northwestern University. Additionally, he has created, led, and currently speaks to graduate and undergraduate classes on digital media and marketing trends and developments. He is an active advisor to Cornell’s Department of Communication and Unigo, the college services company.

Giving back is important to Schiller. He is on the Board of Directors for the Make-A-Wish Foundation/Metro New York, and is a member of its Governance Committee.

Fabian Seelbach

SVP, Marketing

Curology

Fabian Seelbach
Fabian Seelbach
SVP, Marketing
Curology

Fabian Seelbach is SVP Marketing at Curology, an eCommerce start-up offering customized prescription skincare. 

Prior, at Lumosity Fabian led the International and Lifecycle Marketing teams driving 30% of the company’s revenue. Fabian was a Principal and member of the leadership team of the CMT and Digital practice at consulting firms Booz & Company and Booz Digital. While there he carried out the digital transformations of numerous Fortune 500 companies in North America and Europe. 

Fabian is a graduate of Harvard Business School and the University of Manchester (UK). Originally from Germany, Fabian now lives in San Francisco with his wife.

Nick Shah

Co-Founder and COO

Ampush

Nick Shah
Nick Shah
Co-Founder and COO
Ampush

Nick Shah is the Co-Founder and the Chief Operating Officer of Ampush, a leading provider of digital marketing technology and services to the world’s most innovative brands including Dollar Shave Club, Uber, and many Fortune 500 companies. Ampush was named one of Inc. Magazine’s Top 500 fastest growing companies in America. Ampush is one of four companies in the world to be a certified marketing partner to Facebook, Twitter, Pinterest, and Instagram, and drives over $300 million in annual advertising on these platforms.

Nick is an investor in several disruptive businesses including Madison Reed, Candid Co, Burrow, and LearnCore. Prior to starting Ampush, Nick was an investment banker at Morgan Stanley focused on Media & Communications M&A and IPOs.

The Wharton School awarded Aniket the Joseph Wharton Award for Young Leadership, which is presented to the school’s most accomplished alumni. He was also selected for The Wharton School’s prestigious 40 Under 40 list. Nick and his co-founders endow a needs-based scholarship (“The Ampush Scholar”) at Wharton each year.

Tina Sharkey

CEO and Co-Founder

Brandless

Tina Sharkey
Tina Sharkey
CEO and Co-Founder
Brandless

Tina Sharkey is an entrepreneur and investor, passionate about building movements with soul and social-minded businesses at scale. Most recently, she co-founded Brandless, a new kind of company, a community that puts people first and makes better products at a fairer price: $3. Previously, Tina was a venture partner at Sherpa. She has served as the Chairman and Global President of BabyCenter, a Johnson and Johnson company where she was also a leader in the global consumer group. Tina led Networks and Community at AOL, and co-founded iVillage, where she coined the term social media. Tina currently sits on the Board of Directors of Brandless, ipsy and Brit + Co, and is a Henry Crown Fellow at the Aspen Institute.

Mark Shmulik

Former, Associate Partner

McKinsey & Company

Mark Shmulik
Mark Shmulik
Former, Associate Partner
McKinsey & Company

Mark Shmulik is a former McKinsey & Company Associate Partner and currently supporting the IAB with the Direct Brands initiative. Mark has over a decade of experience setting digital grwoth strategies and building digital & direct businesses on behalf on his TMT clients: he has been an evangelist for delivering personalized consumer experiences and has taken over the marketing function at several of his clients to deliver on this vision.

Prior to McKinsey, Mark spent time across several Media-focused VC funds and Telus Mobility. Mark has a BA, Honors from the Richard Ivey School of Business and an MBA from the London Business School. Mark is an avid long-distance swimmer including part of several English Chanel crossings and lives in NYC with his wife and (now) two daughters.

Brian Smith

Chief Wine Officer and Co-Founder

Winc

Brian Smith
Brian Smith
Chief Wine Officer and Co-Founder
Winc

Brian is driven by a passion to share great wine with as many people as possible. The role of Winc co-founder and Chief Wine Officer furthers his mission to create and connect great products with today’s consumer. As Chief Wine Officer, Brian combines his years of experience as a sommelier, winemaker and brand builder to oversee the world’s most innovative and culturally relevant wine program. A firm believer in creative collaboration, Brian led Winc to partner with Charity Water, Baja East and Jonathan Simkhai, among others. Brian and his team of winemakers carefully craft more than 100 wines a year from grape to glass. Prior to Winc, Brian founded successful finance and fashion startups. His previous wine experience includes creating the wine program for the tech-enabled Clo Wine in New York and founding the millennial cult brand Jolie Folle rosé.

Shane Smith

Senior Director of Digital Marketing

HomeChef‎

Shane Smith
Shane Smith
Senior Director of Digital Marketing
HomeChef‎

Marketing leader carrying over a dozen years of experience with Fortune 500’s & high growth start-ups including Groupon, Staples & Home Chef. Skill-set ranging across multiple marketing channels both online & off. Currently focusing on customer acquisition & retention through intelligent use of data, predictive analytics and media mix optimization.

Nick Stafford

COO

Leesa

Nick Stafford
Nick Stafford
COO
Leesa

Nick loves to build, and scale, disruptive, consumer brands. As COO, Nick focuses on scaling our organization and delivering the day to day operations across performance and brand marketing, development, design, product management and customer experience teams. Prior to Leesa, Nick has built stand out sales, marketing, development and operational teams in ecommerce and the services and travel industries. Nick joined Leesa from cove, a co-working company, where he was COO. Previously, Nick was a VP at Amazon-backed marketplace, LivingSocial, where he led the restaurants, travel and health & beauty divisions. Earlier in his career Nick ran consumer travel brands including the global yacht business – The Moorings & Sunsail – leading a team of 1,200 operating in 45 countries. Nick was also the co-founder of an online travel startup, The First Resort. Nick holds an MBA from Europe’s leading business school, IMD in Switzerland, and is a qualified accountant. Nick’s focus on speed and growth extends outside of work, where he loves leading an active life with his family, be that on the soccer pitch, tennis court, at sea or on the ski slopes.

Stephanie Swingle

Chief Marketing Officer

Mizzen + Main

Stephanie Swingle
Stephanie Swingle
Chief Marketing Officer
Mizzen + Main

Stephanie is the CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.

Prior to joining Mizzen+Main, Stephanie worked in brand management at PepsiCo and on the Veuve Clicquot marketing team with Moët Hennessy. She also worked as a strategy consultant with Accenture, where she started her career advising clients within the consumer products, energy, and financial services sectors.

Stephanie holds an undergraduate degree from Rice University and an MBA from Harvard Business School.

Poppy Thorpe

Head of Brand Marketing and Strategy

Glossier

Poppy Thorpe
Poppy Thorpe
Head of Brand Marketing and Strategy
Glossier

Poppy is a strategic storyteller who has spent her career helping build creative businesses and creating brand marketing for some of the world’s most disruptive companies. A rare Los Angeles native, Poppy has spent much of her life at the intersection of culture, entertainment and technology, working in technology startups and marketing agencies across Los Angeles, New York and San Francisco. Poppy led brand strategy for companies including Netflix, Twitter, Pepsi, and Samsung. Her work has been recognized by Cannes Lions, One Show, AICP, D&AD, DigiDay, Webbys and Clios as well as being featured in the New York’s Museum of Modern Art’s permanent collection. Poppy was also co-chair of IPG’s women in leadership group, helping to mentor and bring more women leaders into advertising agencies with programming and resources.

Poppy is currently the Head of Brand Marketing and Strategy at Glossier, where she leads all of the brand strategy and marketing initiatives.

Anu Verma

Head of Marketing

Care/of

Anu Verma
Anu Verma
Head of Marketing
Care/of

Anu Verma is Head of Marketing at Care/of, a wellness startup that launched in 2016. Care/of has reimagined the experience of shopping for vitamins, giving customers the ability to get personalized recommendations based on their diet and lifestyle and delivering them in convenient, personalized daily packs. Prior to Care/of, Anu was a marketer at Jet, where she joined pre-launch, and has held roles at the Boston Consulting Group and at Tiffany and Co. Anu earned a degree in Economics from Princeton University and an MBA from Wharton Business School.  

Annie Walters

Vice President of Retail

Equinox

Annie Walters
Annie Walters
Vice President of Retail
Equinox

Annie Walters, Vice President of Retail at Equinox, oversees all facets of the Shop at Equinox. With more than 16 years tenure in the luxury retail industry, Annie has deep experience with driving sales growth and market share expansion for multi-unit corporations including Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue. Annie leads the Equinox retail team in executing its vision to provide a luxury service experience that transcends fitness and apparel to maximize all facets of the high-performance lifestyle.

Prior to joining Equinox, Annie was Vice President of Store Merchandise at Saks Fifth Avenue where she developed long-range merchandise strategies at the store and category level to drive growth of 41 locations. She also spearheaded phasing plans and executed new store opening set-up for all new and renovated stores.

Annie held various leadership roles with Saks Fifth Avenue from 2007-2017 and prior to that was the Merchandise Planner for Women’s Ready to Wear at Bergdorf Goodman, where she was responsible for seasonal plans for all of Women’s RTW. She began her luxury retail career at Neiman Marcus right after graduating from Boston University in 2001.

David Webb

Director of Acquisition & Growth

HelloFresh

David Webb
David Webb
Director of Acquisition & Growth
HelloFresh

David has spent the majority of his career in customer acquisition working for consumer internet companies at media agencies and as a marketing operator on the business side.  He currently has a dual role for the HelloFresh Group as Director of Media Strategy for HelloFresh and Director of Growth for Green Chef.

Jeff Weiser

Chief Marketing Officer

Shopify

Jeff  Weiser
Jeff Weiser
Chief Marketing Officer
Shopify

Jeff Weiser is the Chief Marketing Officer at Shopify and joined the company in February 2018. Prior to joining Shopify, he served as Chief Marketing Officer at Shutterstock, Inc. (NYSE). Prior to that, Jeff held multiple senior level positions with Beachbody LLC (creators of P90X and Shakeology), and Strategy and Analytics roles at SGN (Social Gaming Network), MySpace and Yahoo! Jeff holds a B.A. in English from Yale University and an M.B.A from Columbia Business School.

Ellie Wheeler

Partner

Greycroft

Ellie Wheeler
Ellie Wheeler
Partner
Greycroft

Ellie Wheeler is a Partner at Greycroft and is based in the firm’s New York office.

Prior to joining Greycroft, Ellie worked in a similar role evaluating investment opportunities at Lowercase Capital. Ellie also worked at Cisco in Corporate Development doing acquisitions, investments, and strategy within the unified communications, enterprise software, mobile, and video sectors. While at Cisco, she was involved in multiple acquisitions and investments, including PostPath, Jabber, Xobni, and Tandberg. She began her career in growth capital private equity at Summit Partners in Boston.

Ellie graduated magna cum laude from Georgetown University with a BA in Psychology and holds an MBA from Harvard Business School.

Marshall Williams

CEO

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

Event Co-Chairs

Jesse Horwitz

Co-Founder & Co-CEO

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-CEO
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Jen Rubio

Co-Founder & Chief Brand Officer

Away

Jen Rubio
Jen Rubio
Co-Founder & Chief Brand Officer
Away

Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global travel brand designing thoughtful objects for modern travel. Since Away launched in 2016, the company has sold more than 200,000 suitcases, raised more than $31 million, and launched several new products and experiences that are inspiring more people to travel the world. The innovative direct-to-consumer startup has redefined its category and is working to make everything about the travel experience more seamless. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.

Agenda
Day 1: Tuesday, October 30, 2018
7:30 am - 8:30 am
Networking Breakfast
8:30 am - 8:40 am
Welcome

Jesse Horwitz

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-CEO
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Scott Schiller

NBCUniversal

Scott  Schiller
Scott Schiller
EVP, General Manager, Marketing, Advertising Sales & Client Partnerships
NBCUniversal

Scott Schiller serves as Executive Vice President and General Manager of Advertising Sales, Marketing, for NBCUniversal’s Advertising Sales and Client Partnerships division.

In this role, Scott oversees a team known for its creativity and originality in creating and executing the go-to-market for the largest advertising sales and marketing organization in media. In particular, the Content Innovation Agency (CIA) creates and produces over 300 portfolio-wide advertising spots for brands, clients, partners as well as the NBCUniversal Brand. And just recently, the CIA produced the first Super Bowl ad campaign, produced by a network, for an outside client.

Schiller’s leadership and direction of its Marketing teams contributes significantly to the success of NBCU’s Advertising Sales and Client Partnership Division. The team leads the Company’s go-to-market marketing and trade communications approach, a hallmark of which is its annual Radio City Music Hall show, signaling the start of the media upfront season. Year-long client experiences and extensive trade presence are also important components, including the creation of many thought leadership programs, such as Innovation Day, for its best partners.

For much of his career, Schiller played a big role in the evolution of digital media. At NBCU, he led the widespread sales launch of Full-episode video and key innovations such as: original digital video, social media, and early data programs as part of industry-leading offerings. Additional he spearheaded the first rigorous training program for all sales and marketing personnel on convergence, the selling of digital and TV together.

Schiller joined Comcast/NBCUniversal in 2009 as Head of Comcast’s Digital Advertising Sales. Subsequently, as Executive Vice-President of Digital Advertising Sales for NBCUniversal, he reorganized, aligned, and expanded six separate groups culminating in 50% year-over-year growth of digital video in the 2015-16 upfront marketplace. Through his leadership, his teams introduced a variety of effective leading advertising products such as digital video, content marketing, social marketing, data, and programmatic.

Prior to NBCUniversal, Schiller spent more than 25 years in marketing, sales management, and media for iconic industry giants, as well as innovative start-ups, including AOL, Disney/ABC, MTV Networks, Prodigy, and Sony.

He is currently Chairman of the Interactive Advertising Bureau (IAB), having been a founder and four-time board member. Schiller also leads the IAB’s Digital Media Sales Certification program which has tested and graduated more than 8000 sales professionals since its introduction.
Schiller earned a BA in Economics from Cornell University. He has an MBA in Marketing/ Finance from the Kellogg School of Management at Northwestern University. Additionally, he has created, led, and currently speaks to graduate and undergraduate classes on digital media and marketing trends and developments. He is an active advisor to Cornell’s Department of Communication and Unigo, the college services company.

Giving back is important to Schiller. He is on the Board of Directors for the Make-A-Wish Foundation/Metro New York, and is a member of its Governance Committee.

8:40 am - 9:05 am
Opening Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

9:10 am - 9:40 am
Becoming, and Staying, a Disrupter
Learn how Bonobos’ Andy Dunn built a brand on the idea of a better-fitting pant that men couldn't resist ,morphing this into a brand focused on helping men fit better in today's world. Andy Dunn and Micky Onvural discuss challenges and success on building a brand in 2007 versus today, why a woman was the right choice for leading the next chapter of Bonobos, and how branding/storytelling is evolving in years to come.

Andy Dunn

SVP of Digital Consumer Brands for Walmart U.S. eCommerce

Andy Dunn
Andy Dunn
Founder of Bonobos &
SVP of Digital Consumer Brands for Walmart U.S. eCommerce

Andy Dunn is the Founder and CEO of Bonobos, the online menswear brand that launched the digitally native brand revolution in 2007. In July 2017, Walmart acquired Bonobos, where Andy remains CEO of Bonobos and is now SVP of Digital Consumer Brands at Walmart. In this capacity, Andy oversees Bonobos, ModCloth, Allswell, and the emerging portfolio of incubated and acquired digitally native vertical brands. Andy is the founding board chairman of Interior Define, Monica + Andy, and the public education social enterprise Blue Engine. He sits on the board of RaisedBy.Us, an employee giving platform for entrepreneurial companies. Andy is an angel investor in 82 companies, both individually and through his seed-stage venture capital fund Red Swan Ventures.

He holds a bachelor’s degree from Northwestern University and MBA from Stanford Business School. A Chicago native and avid Cubs fan, Andy currently lives in Greenwich Village in New York City with his wife Manuela.

Micky Onvural

Bonobos

Micky Onvural
Micky Onvural
CEO
Bonobos

Micky Onvural is the CEO of Bonobos, the men’s e-commerce brand known for better-fitting clothes paired with exceptional customer service. As CEO, Onvural is responsible for evolving, innovating, and driving growth in all facets of the business from customer experience, to omni-channel strategy, to product expansion and more.

Prior to her role as CEO, Onvural served as the Co-President of Bonobos where she was responsible for evolving and innovating on the end-to-end customer experience including e-Commerce, Guideshops, Ninjas (Customer Service), Marketing and Creative. Before her time as Co-President, she held the title of Chief Marketing Officer at Bonobos, responsible for relaunching the brand, internally championing Walmart’s acquisition of the company, and driving business results across owned, earned, and paid media channels. Before Bonobos, she served as the Vice President of Consumer Marketing at Trulia, establishing it as a household name. Before Trulia, she held marketing leadership roles at companies including L’Oreal, Kellogg’s, TokBox and eBay.

Onvural graduated with a Bachelor of Arts degree from the University of Cambridge in the UK. She currently lives in Brooklyn with her husband and three children.

9:40 am - 9:50 am
Understanding Today’s Digital User
In today’s digital landscape it is imperative to understand why and how to attract the optimal consumers. What works for direct-to-consumer users and how are they adapting to new products? How should marketers be shifting their efforts to ensure maximum exposure? How should brands utilize the connected TV space to their advantage? In this session, learn the key OTT marketing imperatives needed to succeed in the direct-to-consumer landscape.

Peter Naylor

Hulu

Peter Naylor
Peter Naylor
Senior Vice President and Head of Advertising Sales
Hulu

Peter Naylor is the SVP and Head of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties.

Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his internet sales career at Wired Digital.

In the advertising community, Naylor is a member of the Ad Council Board of Directors and the Interactive Advertising Bureau (IAB) Board of Directors, in which he served as the Chairman in 2012 and was named the founding chairman for the IAB’s Video Center of Excellence in 2014.  Naylor also serves as a member of the NATPE NXTGN Advisory Board. He previously served as Treasurer for the Online Publishers’ Association from 2010 to 2013 and sat on the board for over ten years.

In 2016, Naylor was recognized by Adweek as one of the 50 Most Indispensable Executives in Marketing. He is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement Award.

9:55 am - 10:20 am
Direct Response Marketing in a Mass Retail World
Marketing’s changed; production and distribution haven’t. We’re all playing catch-up. Over the last 15 years, advertising inventory has evolved massively as impressions have shifted from dominantly brand (TV, radio, billboards, etc.) to half or more digital direct response. Incumbents have tried (and failed) to move brand tactics to the digital arena. Digital upstarts (and Amazon) have closed the direct response loop through e-commerce. But big factories shipping trucks of product to mass retailers remains the most efficient supply chain. How can digital direct response ad inventory be used to drive sales on mass retail shelves?

Benjamin Cogan

Hubble

Benjamin Cogan
Benjamin Cogan
Co-CEO and Co-Founder
Hubble

Benjamin Cogan grew up in New York City and graduated Phi Beta Kappa/Magna Cum Laude from Princeton. During this time Cogan interned at Bridgewater Associates, where he met his future business partner Jesse Horwitz. Following graduation, Cogan worked at Boston Consulting Group, primarily in consumer packaged goods.

Following his time with Boston Consulting, Cogan joined Harry’s, the direct-to-consumer, subscription based razor brand. It was at Harry’s where Cogan helped to build the Customer Insights Team where he surveyed and interviewed customers, modelled new business opportunities, and generally came to learn all things shaving.

After recognizing a void in the marketplace for affordable, high quality contact lenses, he began to develop the concept for Hubble. Through exhaustive research and strategic planning, Cogan realized that his business model had legs and he began to put his plans in motion. Shortly thereafter, Cogan contacted Jesse Horwitz and the two continued to build the Hubble brand together.

Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and most recently, the Netherlands and Spain.

Jesse Horwitz

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-CEO
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

10:25 am - 10:45 am
Brands in the Age of Assistance
As consumers spend more time on more surfaces and screens, the way they shop has changed. Their expectations are heightened; they’re more curious, demanding, and impatient than ever: we call it “The Age of Assistance.” To help brands thrive in the Age of Assistance, we'll explore how direct to consumer brands are marrying tech, scale, and data assets with expertise in merchandising and retail to create magical shopping experiences wherever and however today’s consumers want to shop.

John Nicoletti

Google

John Nicoletti
John Nicoletti
Managing Director, Retail
Google

Since joining Google in 2003, John has held various leadership positions within Google’s advertising sales organization. As Managing Director of Retail for Google, John is responsible for developing Google’s business strategy and partnerships with pure play and predominantly ecommerce-based retailers in North America. His group is responsible for helping retailers leverage Google’s products and platforms to transform their business models to deliver growth and delightful experiences for their customers. John also serves as the head of Google’s San Francisco office and remains closely aligned to Google’s ad product organization. Prior to this role, John helped scale Google’s AdWords and YouTube businesses including the launch of Google’s inside sales organization, BrandUnit and Upfronts partnership groups as well as Google’s Agency Development and US Multicultural teams.

10:45 am - 11:40 am
Networking Break
11:40 am - 12:25 pm
Workshop A: Retail Strategy: The Right Retail Partnerships
Topics Include:

• What are the different forms of physical retail partnerships available, and what are their risks and opportunities?

• How do brands protect access to customer relationships and data when they move into physical retail, both direct and third-party retail?

• How do brands limit channel conflict and cannibalization of marketing, while protecting pricing?

Brian Berger

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

Lawrence Ingrassia

Award-Winning Business Journalist

Lawrence Ingrassia
Lawrence Ingrassia
Author &
Award-Winning Business Journalist

Lawrence Ingrassia, an award-winning business journalist, has worked as a senior editor at the New York Times, Wall Street Journal and Los Angeles Times. He is writing a book to be published by Henry Holt & Co. on disruptive startups that are creating direct-to-consumer brands and challenging long-dominant companies.

Pearl Percy

Nordstrom

Pearl Percy
Pearl Percy
Vice President of Corporate Development
Nordstrom

Pearl Percy joined Nordstrom as Vice President of Corporate Development in 2014. She and her team support mergers and acquisitions, direct minority investing, venture capital relationships and partnerships.

Prior to joining Nordstrom, Pearl held corporate development roles at the Clorox Company, the Walt Disney Company and worked in investment banking at J.P. Morgan and Lazard Freres.

While at Northwestern University, Pearl earned an MBA from the Kellogg School of Management, a JD from the Pritzker School of Law and a BA in Mathematics and Sociology.

Annie Walters

Equinox

Annie Walters
Annie Walters
Vice President of Retail
Equinox

Annie Walters, Vice President of Retail at Equinox, oversees all facets of the Shop at Equinox. With more than 16 years tenure in the luxury retail industry, Annie has deep experience with driving sales growth and market share expansion for multi-unit corporations including Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue. Annie leads the Equinox retail team in executing its vision to provide a luxury service experience that transcends fitness and apparel to maximize all facets of the high-performance lifestyle.

Prior to joining Equinox, Annie was Vice President of Store Merchandise at Saks Fifth Avenue where she developed long-range merchandise strategies at the store and category level to drive growth of 41 locations. She also spearheaded phasing plans and executed new store opening set-up for all new and renovated stores.

Annie held various leadership roles with Saks Fifth Avenue from 2007-2017 and prior to that was the Merchandise Planner for Women’s Ready to Wear at Bergdorf Goodman, where she was responsible for seasonal plans for all of Women’s RTW. She began her luxury retail career at Neiman Marcus right after graduating from Boston University in 2001.

11:40 am - 12:25 pm
Workshop B: Cut to the Chase in Today’s Direct-to-Consumer Ecosystem
Topics Include:

• What is the path that consumers travel through to become a native digital direct-to-consumer user?

• Generationally, what is the order of digital adoption? From Boomers to Gen-Zers, who are more interactively driven?

• How do direct-to-consumer brands revise their strategy to target intended audience?

• How do brands reinvent themselves as a “must-need brand” in the cluttered direct-to-consumer ecosystem?

• Where do brands put the focus on their marketing spend, to outpace the competition?

Zach Beatty

Aaptiv

Zach Beatty
Zach Beatty
Vice President of Marketing
Aaptiv

Zach Beatty is the Vice President of Marketing at Aaptiv, a leading provider of premium digital health and wellness content with the number one audio fitness app. In this role, he oversees growth efforts including customer acquisition and CRM for the rapidly growing startup, which has garnered nearly 200,000 paying members in two years.

Prior to Aaptiv, Zach was the Director of Growth at HelloFresh, the global leader in meal-kits. While there he helped expand the customer base by growing the company’s online and offline marketing, as well as business development opportunities. His efforts introduced new marketing channels and technologies while improving marketing efficiency. Previously, he helped build and scale marketing programs at Groupon, TrueFacet, Wyng (formerly, Offerpop) and at Blue Fountain Media for clients including Sharp, Cannon, and Oppenheimer.

Zach attended Carnegie Mellon University, where he received a master’s degree in Biotechnology & Management and a bachelor’s degree in Biological Sciences.

Asaf Davidov

Hulu

Asaf Davidov
Asaf Davidov
Director, Ad Sales Research
Hulu

Asaf Davidov is the head of Ad Sales Research at Hulu where he oversees the day-to-day operations of Hulu’s ad sales research department.  Davidov is responsible for leading 3rd party measurement innovation and solutions, ad-effectiveness and attribution studies and custom sales research initiatives, including consumer behavior models and future advertising models. He also currently leads the sales team in research positioning and thought leadership activations through the market facing portal, Hulu Insights.

Prior to Hulu, Davidov spent five years at NBCUniversal where he focused on both consumer and advertising research for editorial and sales. Davidov began his career at Knowledge Networks, now GfK, as a research analyst.

Davidov earned his degree from Northeastern University in Marketing & Management and resides in Manhattan.

Michaela Giovengo

Hulu

Michaela Giovengo
Michaela Giovengo
Director of Performance Marketing
Hulu

Michaela Giovengo is the Director of Direct Response Media at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

David Webb

HelloFresh

David Webb
David Webb
Director of Acquisition & Growth
HelloFresh

David has spent the majority of his career in customer acquisition working for consumer internet companies at media agencies and as a marketing operator on the business side.  He currently has a dual role for the HelloFresh Group as Director of Media Strategy for HelloFresh and Director of Growth for Green Chef.

11:40 am - 12:25 pm
Workshop C: Media and Acquisitions: Building Your Customer Acquisition Portfolio Model with New Channels
Topics Include:

• How do you figure out your portfolio approach?

• What must you consider before launching into new channels?

• What are best testing approaches for extending into new channels?

• How do you optimize with metrics you can win against?

Ryan Dell

MVMT

Ryan Dell
Ryan Dell
CMO
MVMT

Ryan Dell is the Chief Marketing Officer at MVMT – a crowdfunded-to-$70MM fashion accessories brand with over 1.5MM watches and sunglasses sold direct to consumers in 160+ countries. Ryan has 15 years of e-commerce, digital marketing (new customer acquisition and retention), brand building and team leadership experience.

Prior to MVMT, Ryan was the Vice President of Acquisition Marketing at FTD Companies (formally Provide Commerce) – a $1.2 billion E-commerce and retail company with brands like ProFlowers, Shari’s Berries, Personal Creations, RedEnvelope, and FTD.

Luke Droulez

Parachute

Luke Droulez
Luke Droulez
Chief Marketing Officer
Parachute

Luke Droulez is the Chief Marketing Officer for Parachute, the fast-growing home essentials brand based in Venice Beach. As the company’s first hire, Luke utilizes historical insights and data from every facet of the business to direct online and offline marketing for the brand. He oversees all demand generation for the company, leading brand awareness, establishing content leadership and marketing analytics.

Before joining Parachute, Luke worked in trading at both UBS and IMC Financial Markets.

Luke graduated magna cum laude from Carnegie Mellon with a Bachelor of Science in Business. He’s an avid traveler, surfer and food truck patron.

Fabian Seelbach

Curology

Fabian Seelbach
Fabian Seelbach
SVP, Marketing
Curology

Fabian Seelbach is SVP Marketing at Curology, an eCommerce start-up offering customized prescription skincare. 

Prior, at Lumosity Fabian led the International and Lifecycle Marketing teams driving 30% of the company’s revenue. Fabian was a Principal and member of the leadership team of the CMT and Digital practice at consulting firms Booz & Company and Booz Digital. While there he carried out the digital transformations of numerous Fortune 500 companies in North America and Europe. 

Fabian is a graduate of Harvard Business School and the University of Manchester (UK). Originally from Germany, Fabian now lives in San Francisco with his wife.

Nick Shah

Ampush

Nick Shah
Nick Shah
Co-Founder and COO
Ampush

Nick Shah is the Co-Founder and the Chief Operating Officer of Ampush, a leading provider of digital marketing technology and services to the world’s most innovative brands including Dollar Shave Club, Uber, and many Fortune 500 companies. Ampush was named one of Inc. Magazine’s Top 500 fastest growing companies in America. Ampush is one of four companies in the world to be a certified marketing partner to Facebook, Twitter, Pinterest, and Instagram, and drives over $300 million in annual advertising on these platforms.

Nick is an investor in several disruptive businesses including Madison Reed, Candid Co, Burrow, and LearnCore. Prior to starting Ampush, Nick was an investment banker at Morgan Stanley focused on Media & Communications M&A and IPOs.

The Wharton School awarded Aniket the Joseph Wharton Award for Young Leadership, which is presented to the school’s most accomplished alumni. He was also selected for The Wharton School’s prestigious 40 Under 40 list. Nick and his co-founders endow a needs-based scholarship (“The Ampush Scholar”) at Wharton each year.

12:25 pm - 1:45 pm
Networking Lunch
1:45 pm - 2:30 pm
Workshop A: Retail Strategy: The Move from Clicks to Bricks
Topics Include:

• How and when does a brand decide to move into retail?

• How does a brand create an in-store experience, ensuring it maintains the same experience its online consumers expect?

• What are the advantages and disadvantages to moving from online-only to offline?

• How do you attribute store success (direct) versus e-commerce lift (in-store market)?

• How do brands think about their growth strategy for stores (flagship only vs. multi-unit rollout)?

Rachel Cohen

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Nick Stafford

Leesa

Nick Stafford
Nick Stafford
COO
Leesa

Nick loves to build, and scale, disruptive, consumer brands. As COO, Nick focuses on scaling our organization and delivering the day to day operations across performance and brand marketing, development, design, product management and customer experience teams. Prior to Leesa, Nick has built stand out sales, marketing, development and operational teams in ecommerce and the services and travel industries. Nick joined Leesa from cove, a co-working company, where he was COO. Previously, Nick was a VP at Amazon-backed marketplace, LivingSocial, where he led the restaurants, travel and health & beauty divisions. Earlier in his career Nick ran consumer travel brands including the global yacht business – The Moorings & Sunsail – leading a team of 1,200 operating in 45 countries. Nick was also the co-founder of an online travel startup, The First Resort. Nick holds an MBA from Europe’s leading business school, IMD in Switzerland, and is a qualified accountant. Nick’s focus on speed and growth extends outside of work, where he loves leading an active life with his family, be that on the soccer pitch, tennis court, at sea or on the ski slopes.

Selena Kalvaria

Away

Selena Kalvaria
Selena Kalvaria
VP, Brand Marketing
Away

Selena Kalvaria is the VP of Brand Marketing at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Selena drives the strategy for Away’s brand marketing team, overseeing how the Away brand comes to life and interacts with its community across social media, partnerships, experiential, and more.

After graduating from Princeton University, Selena started her career working on Wall Street before leaving to pursue her passion for understanding the drivers of culture, consumer choice, and brand love. Prior to Away, she worked at Diageo, where she built and led several marketing initiatives for Baileys and Smirnoff Ice brands. Later, she joined Anheuser-Busch as Senior Director of the company’s flavored malt beverage portfolio.

Selena received a B.A. in art and archaeology and a certification in finance from Princeton University, and she received an MBA from Harvard Business School. She lives and works in Manhattan.

Richard Kestenbaum

Triangle Capital

Richard Kestenbaum
Richard Kestenbaum
Co-founder and Partner
Triangle Capital

Richard is a co-founder and Partner of Triangle Capital and has been an investment banker for over 35 years. Richard has a great deal of experience advising clients in merchandising businesses, particularly in the Retail & Consumer sector. Richard is an often-quoted expert on the retail and merchandising industries. He is a Contributor to Forbes.com where he writes a regular blog about trends in retail and consumer product businesses. He also appears regularly in print and other media as well as industry panels and speaking programs.

Before co-founding Triangle, Richard was a Managing Director at a boutique investment banking firm called Financo, Inc. While at Financo, Richard was responsible for a majority of the firm’s apparel industry transactions. Prior to joining Financo, Richard was a Partner and First Vice President at Drexel Burnham Lambert Inc. At Drexel, Richard was responsible for a group of 14 professionals doing middle-market mergers and acquisitions around the world.

Richard is the co-author of three books on finance and computer programming. He is formerly an Adjunct Assistant Professor of International Business at the graduate program of the Stern School of Business at New York University. Richard received a BS in Accounting from New York University and an MBA with a concentration in Finance from Harvard University. Richard is married and lives in New York.

1:45 pm - 2:30 pm
Workshop B: Media and Acquisitions: Performance v Brand
Topics Include:

• What is the difference between DR + Brand and why do different companies execute one, the other or both?

• Are there specific categories, industries or company stages (revenue/customer size) that work better for one or the other?

• How do you go about evolving your DR approach in a D2C business to drive top of funnel but stay ROI accountable?

• How have performance and brand marketing become increasingly more intertwined, and why is this a better approach?

Mike Duboe

Stitch Fix

Mike Duboe
Mike Duboe
Head of Growth
Stitch Fix

Mike Duboe is Head of Growth at Stitch Fix. His org at Stitch Fix covers all performance marketing channels, including Paid Social, SEM, SEO, Display, Digital Video, TV, Radio/Podcast, Direct Mail, Partnerships/Affiliate, and Mobile App Growth. Prior to Stitch Fix, Mike ran growth at Tilt – a social payments platform that was acquired by Airbnb, and began his career as a consultant at Bain & Company. He also serves as a growth advisor to a number of consumer startups. Mike has his BS/MS in Industrial Engineering from University of Michigan, and an MBA from Stanford.

Alisa Metzger

Tula

Alisa Metzger
Alisa Metzger
VP, Marketing
Tula

Alisa Metzger is a 14-year beauty industry marketing executive with experience at L’Oreal, P&G Prestige, COTY, La Prairie, RITUALS and most recently TULA Skincare.

Holding roles in the marketing function, Alisa has focused on brand building & product development, go-to market strategies, business development, global expansion and most recently DTC and influencer marketing.

Katie Scheetz

Marketing Architects

Katie Scheetz
Katie Scheetz
Chief Business Development Officer
Marketing Architects

If you ask anybody about Katie, they’ll tell you she’s a mover and a shaker. And that’s pretty evident if you take a look at everything she’s contributed to Marketing Architects over the years.

Katie and her team engage in deep business conversations with potential clients, discussing how they can blow through their business obstacles and start thinking about the untapped potential of television, radio and other media channels. Katie’s desire for new clients to succeed is evident – she doesn’t celebrate a win unless she’s celebrating it with her clients.

During her tenure, Katie has been involved with some of Marketing Architects’ most formative victories. She was a key player in building the largest, most efficient and profitable radio network in the country, and she helped build the HurryCane® into one of the top-selling mobility devices in the country. Today, she’s leading the charge to deliver billion-dollar ideas through accountable advertising for top-shelf brands.

So how does Katie cultivate new business relationships while taking care of her loving family of four? Easy. She asks herself each night, “Did I just exist or did I make a difference today?”

Stephanie Swingle

Mizzen + Main

Stephanie Swingle
Stephanie Swingle
Chief Marketing Officer
Mizzen + Main

Stephanie is the CMO of Mizzen+Main, a brand focused on building better menswear with products that are easy to look great in, easy to care for, and as comfortable as athletic wear.

Prior to joining Mizzen+Main, Stephanie worked in brand management at PepsiCo and on the Veuve Clicquot marketing team with Moët Hennessy. She also worked as a strategy consultant with Accenture, where she started her career advising clients within the consumer products, energy, and financial services sectors.

Stephanie holds an undergraduate degree from Rice University and an MBA from Harvard Business School.

1:45 pm - 2:30 pm
Workshop C: Creative Content Strategies: Building Community through Storytelling
Topics Include:

• How do you marry creative content with performance marketing while developing a brand that resonates with consumers?

• How has the lifecycle of the brand transformed, and what does this mean for community building?

• What are the most effective strategies for brands to engage with consumers?

Abigail Cook Stone

Otherland

Abigail Cook Stone
Abigail Cook Stone
Founder
Otherland

In 2017 Otherland Founder Abigail Cook Stone set out to build a different kind of candle brand. Inspired by her lifelong passion for art and interiors, her moderately healthy obsession with candles, and her family philosophy of finding small ways to elevate everyday life, Otherland was born.

As student at Columbia Business School, Abigail spent hours burning the midnight oil (literally) and realized she was burning candles daily. From morning meditation to late night study sessions at her apartment and unplugging at the end of the day, candles were a constant. She struggled to find a brand that fit her lifestyle. Candles that smelled the best or were aesthetically pleasing were often too expensive while budget-friendly options often had ultra-sweet, low quality fragrances and lackluster design. Recognizing this gap in the market, she sparked the idea for Otherland, which brings the energy of art, design, and fragrance to every moment at home.

To create Otherland, Abigail married her backgrounds in art, e-commerce, and venture capital. Prior to business school she worked at the Ralph Lauren corporate office in Art Acquisitions, where she purchased artwork to decorate the brand’s restaurants, stores and showrooms. Before that she worked in the company’s e-commerce division. While attending business school she was an associate at Founder Collective, a seed stage venture fund, and a partner at Dorm Room Fund, First Round Capital’s student-run VC fund. Abigail previously held a position at Cuseum, a museum engagement platform, for a year and she is the founder of Young Folk, the young patrons group of the American Folk Art Museum.

Emily Heyward

Red Antler

Emily Heyward
Emily Heyward
Co-founder and Chief Strategist
Red Antler

Emily Heyward is Co-founder and Chief Strategist at Red Antler, the leading brand company for startups. Founded in 2007 and based in Brooklyn, Red Antler is a multidisciplinary team of strategists, designers, and marketers. Working closely with founders, Emily has led branding efforts for top companies such as Casper, Allbirds, and Birchbox. After beginning her career in advertising, she started Red Antler in order to directly apply consumer insights and brand positioning to business growth. Emily lives in Brooklyn with her wife and dog.

Rishi Prabhu

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to nearly half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management.

Randy Goldberg

Bombas

Randy Goldberg
Randy Goldberg
Co-Founder and Chief Brand Officer
Bombas

Randy Goldberg is the Co-Founder and Chief Brand Officer of Bombas. He is responsible for bringing the brand to life, creatively conveying the Bombas brand and mission, and leading the design team to create product that boasts an innovative combination of fashion, function, and philanthropy.

Goldberg graduated from The McDonough School of Business at Georgetown University with a BS in Finance, and is a veteran in digital creative, copywriting, strategy and branding. He has consulted, written and developed unique content for top companies including Nike and vitaminwater, and led the creative development of digital media brand UrbanDaddy. Prior to Bombas, Randy also founded Tennis Partners, a creative consultancy, and Pop Up Flea, a personally curated pop-up market of new and vintage men’s goods. Randy has been featured on NBC TODAY Show, CBS This Morning, Bloomberg TV, Esquire.com and was named the 2017 Entrepreneur of the Year by Georgetown Business.

2:40 pm - 3:10 pm
The Future of Retail
The future of retail lies in experience, curation, and discovery built from creative separation of the two age-old and fundamental retail functions: information exchange and product assortment. David Bell provides a cohesive and practical framework of macro conditions and value drivers that will shape the future of “new retail” in the US and abroad.

David Bell

Idea Farm Ventures

David Bell
David Bell
President and Co-Founder
Idea Farm Ventures

Even in today’s interconnected, digital world, physical location still means everything and matters more than ever. David R. Bell, an authority on digital strategy and unified commerce, explains why.

A graduate of Stanford University and chaired marketing professor at the University of Pennsylvania’s Wharton School, David is an award-winning teacher and researcher. His studies focus on how we use the Internet and related technologies to search, shop and sell – a subject he delves deep into in his best-selling book – “Location is (Still) Everything” (New Harvest, July 2014), which was translated and published in Brazil (2016) and China (2017). His peer-reviewed academic articles are published in all major field journals and have been recognized with awards from The Institute for Operations Research and Management Sciences (INFORMS), the American Marketing Association (AMA), and Marketing Science Institute (MSI).

David speaks frequently and internationally on business model innovation in the digital economy and was an early investor in several iconic new economy companies including Bonobos (acquired by Walmart), Diapers.com (acquired by Amazon), Harry’s, Jet.com (acquired by Walmart), and Warby Parker, among many others. David is President of Idea Farm Ventures, a New York City-based venture studio, created to catalyze the next generation of outstanding consumer lifestyle brands.

A New Zealand citizen and US Permanent Resident, David received his Ph.D. from Stanford University’s Graduate School of Business.

3:15 pm - 3:35 pm
Driving Growth & Building Brands with Pinterest

Jon Kaplan

Pinterest

Jon Kaplan
Jon Kaplan
Global Head of Partnerships
Pinterest

Jon Kaplan (@jkaplan9) is the head of global partnerships at Pinterest, where he oversees all aspects of the company’s global partnerships and operations organization. Before Pinterest, Jon spent 12 years at Google, most recently serving as vice president of U.S. sales, where he was responsible for search, display, YouTube and DoubleClick programmatic solutions across a range of industries. Earlier in his career, he was the first business hire at Economist.com, worked at the PGA of America and represented athletes at SFX Sports. Jon is the on the board of NYC & Company, and is an advisor to Metamorphic Ventures. He is currently saving ideas about creative ways to store firewood, exciting getaway locations and the Seattle Seahawks.

Alex McArthur

Purple Mattress

Alex McArthur
Alex McArthur
Chief Marketing Officer
Purple Mattress

Alex McArthur is the CMO at Purple. He has been a marketing executive at startups, turn arounds and highly regulated public companies. He has held both in-house and agency roles. His areas of focus are building memorable brands, creating differentiated products, and achieving growth with award-winning ad campaigns. Prior to Purple and outside of consulting projects, Alex held executive roles at SEO.com, Purch, and OrangeSoda.

3:40 pm - 4:05 pm
How Peloton is Shaping the Future of Modern Brands
Peloton is reimagining fitness for the modern consumer with its focus on building a cohesive brand experience that puts its members at the center of the conversation. Hear Peloton Co-founder & COO Tom Cortese discuss how Peloton’s holistic approach to the end-to-end member experience and focus on identifying genuine consumer needs has built Peloton’s rabid community and intense product loyalty.

Tom Cortese

Peloton

Tom Cortese
Tom Cortese
COO and Cofounder
Peloton

As COO and Cofounder, Tom Cortese is responsible for managing and driving the overall Peloton product and member experience. He oversees product design and development, manages global supply chain, and ensures the operational success of member support and member engagement programs – all with an eye toward creating an unparalleled Peloton experience across all touchpoints. Prior to Peloton, Tom was at  IAC/InterActiveCorp where he most recently served as Co-founder and CEO of the award winning Proust.com. Tom holds a BA in Philosophy from The George Washington University, and spends his free time pushing his sons in their running stroller, training for triathlons with his wife, and racing up the leaderboard on his Peloton Bike.

4:10 pm - 4:30 pm
Build to Break: Enabling Disruptive Companies to Rapidly Grow their Business
From incepting an idea to becoming an industry leader, Facebook provides disruptive companies with the proper foundation in order to break boundaries, break into new markets, and ultimately break new ground. Hear from Jake Bailey, Head of Industry for Emerging Disrupters, as he talks about how Facebook thinks about disruption, and gives companies the ability to turn ideas into business and scale rapidly.

Jake Bailey

Facebook

Jake Bailey
Jake Bailey
Head of Industry for Emerging Disrupters
Facebook

Jake Bailey is Facebook’s Head of Industry for Emerging Disruptors, a group of high-growth digitally-native D2C companies that are changing their respective industries. Jake joined Facebook from Wish Shopping, where he built their North American & European Business development groups, along with launching their merchant advertising platform. He has worked with ecommerce companies all over the world and technology startups for the past 13 years, including running all advertising and international for Overstock.com. He lives in the San Francisco Bay area with his better half and three kids. Jake loves a good laugh and has an acute weakness for good Mexican food.

4:35 pm - 5:00 pm
How Tommy John Built a Brand with a Cult Following
Tommy John was founded in 2008 by married entrepreneurs Tom Patterson and Erin Fujimoto with the quest to reimagine the fabric, fit and function of men’s (and now women’s) underwear and apparel. They sought to disrupt a sleepy, serious category with a new, ballsy point of view. They developed great products that lived up to their claims and sought to build a fun, authentic, relatable, and beloved brand. Hear from the Founders of Tommy John as they discuss their decade-long journey building a brand with a cult following.

Erin Fujimoto

Tommy John

Erin Fujimoto
Erin Fujimoto
Co-Founder
Tommy John

Born and raised in Phoenix, Arizona, Erin Fujimoto studied finance at Arizona State University before beginning her career as a financial adviser at JP Morgan. After listening to her husband’s relentless frustrations with ill-fitting undershirts, Fujimoto and Tom Patterson founded Tommy John in 2008 with the goal of bringing more comfortable and innovative solutions to market. Together they’ve spent the last 10 years reimagining the fabric, fit, and function of men’s underwear and apparel before successfully introducing their debut women’s collection in 2018.

Tom Patterson

Tommy John

Tom Patterson
Tom Patterson
Founder and CEO
Tommy John

Tom Patterson was born and raised in South Dakota. He studied at Arizona State University, eventually becoming a successful Medical Device Salesperson. In 2008, after years on the road as an unsatisfied consumer in need of more fitted and functional base layers, he founded Tommy John. He initially developed an innovative collection of undergarments made of propriety materials – patented stay tucked undershirts, non-bunching underwear and socks that never fall down. Now Tommy John is recognized as an exciting menswear brand, ever expanding, and leading the way in terms of fabric, fit and functionality.

Catherine Clifford

CNBC

Catherine Clifford
Catherine Clifford
Senior Entrepreneurship Writer
CNBC

Catherine Clifford is the senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor’s degree. She lives in Brooklyn, N.Y., and is an avid yogi. You can follow her on Twitter at @CatClifford.

5:00 pm - 5:15 pm
Closing Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

Jen Rubio

Away

Jen Rubio
Jen Rubio
Co-Founder & Chief Brand Officer
Away

Jen Rubio is the Co-Founder and Chief Brand Officer of Away, a global travel brand designing thoughtful objects for modern travel. Since Away launched in 2016, the company has sold more than 200,000 suitcases, raised more than $31 million, and launched several new products and experiences that are inspiring more people to travel the world. The innovative direct-to-consumer startup has redefined its category and is working to make everything about the travel experience more seamless. In 2015, Jen was named to the Forbes 30 Under 30 list for Marketing and Advertising. She lives and works in New York.

5:15 pm - 6:15 pm
Halloween Cocktail Reception
Sponsored by: FuelX
Day 2: Wednesday, October 31, 2018
8:00 am - 9:00 am
Networking Breakfast
9:00 am - 9:45 am
Workshop A: Video: Moving Disrupter Brands into Television
Topics Include:

• What must you consider before launching into TV?

• What are the best approaches for testing – DR, local, and remnant?

• With concerns about time and money, how are brands tackling creative?

• How do direct brands use their customer data in targeting and campaign measurement?

Dave Morgan

Simulmedia

Dave Morgan
Dave Morgan
CEO and Founder
Simulmedia

Dave Morgan is the CEO and Founder of Simulmedia, a New York City-based television advertising company. A lifelong entrepreneur, Morgan focuses today on helping advertisers improve the outcomes of what is often their biggest line item: TV advertising. Dave previously founded TACODA, Inc., an online advertising company that pioneered online behavioral marketing and which was acquired by AOL in 2007. He also founded Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media, which was later sold to WPP.

In the early 1990s, Morgan served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association.

Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He serves on the Advertising Research Foundation and was a long-time member of the executive committee and board of directors of the Interactive Advertising Bureau (IAB). Dave, his wife, writer Lorea Canales, and their two daughters live in Manhattan.

Steven Gutentag

Keeps

Steven Gutentag
Steven Gutentag
Co-Founder & CEO
Keeps

Steven Gutentag is the co-founder and CEO of Keeps, a full-service healthcare company that combines virtual diagnosis and FDA-approved treatments to create access to preventative medicine and care for millions of men. Steve started his career working as a management consultant at BCG. He then co-founded Get Maid, an on-demand home cleaning service, which sold to Homejoy. Via a Homejoy acqui-hire, Steve then worked at Google on the Search Ads Product Management team, responsible for launching a new type of ad unit for the local services industry, which sits on the search results page today. He holds a B.S. in Marketing and Finance from NYU Stern School of Business.

Shane Pittson

Quip

Shane Pittson
Shane Pittson
Head of Marketing
Quip

Shane Pittson is the Head of Marketing at quip, the design-driven, direct-to-consumer oral care brand based in Dumbo, Brooklyn. He studied Information Systems at BYU where he was a Crocker Innovation Fellow. Shane joined quip inn 2015 as their first employee, where he has developed systems for growth and operations. Marketing strategy at quip has been covered by engadget, Fast Company, and the Wall Street Journal.

Deepa Miglani

Babbel

Deepa Miglani
Deepa Miglani
SVP Marketing U.S.
Babbel

Deepa Miglani is the Senior Vice President of Marketing at Babbel, the #1 selling language-learning app worldwide. In this role, she oversees all aspects of marketing including customer acquisition and CRM. Since joining Babbel in 2015, she has been instrumental in driving brand and customer growth for the brand in the USA, which has resulted in triple digit revenue and subscriber growth two years in a row. 

Prior to joining Babbel, Deepa was the VP of Marketing at Ladders, a leader in the professional-level job search. A marketing veteran with 15+ years of experience, Deepa has driven growth and scaled consumer acquisition for brands like eHarmony and Rosetta Stone. 

A resident of Brooklyn, Deepa was born and educated in India, and has a Masters Degree in Communications. 

9:00 am - 9:45 am
Workshop B: Sound: The Rise of Podcasts
Topics Include:

• How do podcasts fit into a brand’s marketing mix?

• What is the appropriate way to set up the attribution model for podcasts?

• When should brands consider creating their own podcasts?

Hernan Lopez

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Marshall Williams

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

Jared Cluff

Blue Apron

Jared Cluff
Jared Cluff
Chief Marketing Officer
Blue Apron

Jared Cluff is Blue Apron’s Chief Marketing Officer.  Before joining Blue Apron in 2014, Jared served as senior vice president of marketing at e-commerce company Fab.com, senior vice president of marketing at Ask.com, and director of online marketing at Match.com. Prior to that, Jared held several marketing positions with E*TRADE, an online financial services company. Jared holds a B.A. degree in economics from Stanford University and an M.B.A. degree from Northwestern University.

Katie Jokipii

Dollar Shave Club

Katie Jokipii
Katie Jokipii
Senior Manager, Acquisition & Mass Media
Dollar Shave Club

Katie Jokipii is the Senior Manager, Acquisition and Mass Media at Dollar Shave Club, a personal care products company and one of the original disruptors in the DTC space. In this role, she manages all paid media efforts across TV, video, and audio. Since joining Dollar Shave Club, Katie has introduced digital video into the media mix and helped launch Dollar Shave Club’s first ever brand campaign. Prior to Dollar Shave Club, Katie was a Partner and Associate Strategy Director at Mindshare in NY, leading cross-channel media strategy and execution for a variety of clients, including Intercontinental Hotels and Royal Caribbean.

Katie grew up in NY and is a proud alumna of UNC-Chapel Hill. While at Mindshare, she was recognized for her grit and speed in the space and helped build the XXCHANGE female mentoring program. She currently is an active member of the Tuesday’s Children Junior Board, DSC Cares, and UNC-Chapel Hill’s MJAA Mentorship Program. She spends her spare time training for the latest half marathon or marathon, most recently running the NYC Marathon in 2017.

9:00 am - 9:45 am
Workshop C: Instagram Story School
Topics Include:

• How can brands capture attention on Instagram Stories?

• What are the various creative tools available, and what considerations and elements make stories most effective?

• What’s the best way to tell a compelling story with Instagram Stories?

Jean Feroldi

Facebook Creative Shop

Jean Feroldi
Jean Feroldi
Designer
Facebook Creative Shop

Jean Feroldi is a Designer on Facebook’s Creative Shop bringing ideas to life through prototyping and design to help advertisers make better creative for Facebook and Instagram. She is passionate about developing delightful physical and digital experiences that help people use creativity to connect with each other. Jean is a graduate of University of Virginia’s School of Architecture and VCU Brandcenter where she studied architectural design and art direction, respectively. She lives in San Francisco.

Brittany Johnson

Facebook

Brittany Johnson
Brittany Johnson
Creative Strategist
Facebook

Brittany Johnson is a Creative Strategist and Instagram Specialist at Facebook’s Creative Shop. She works with global brands, such as Coca-Cola, Estee Lauder, and P&G, to build people-first campaigns that simultaneously drive brand impact. With a background in Art Direction, she is able to hone in on the craft and user experience of an execution while unlocking insights and solving problems strategically. Brittany is an award-winning creative with a curious spirit and passion for culture.

10:00 am -
General Session Reconvenes
10:00 am - 10:35 am
Welcome Back & Direct Brand Founder Insights
What are Direct Brands? How do they behave? How do they sell? Randall Rothenberg and Mark Shmulik reveal findings from IAB's inaugural Direct Brand Founder Insights, based on research collected across a benchmarking survey, round table discussion, and 1:1 interviews.

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

Mark Shmulik

McKinsey & Company

Mark Shmulik
Mark Shmulik
Former, Associate Partner
McKinsey & Company

Mark Shmulik is a former McKinsey & Company Associate Partner and currently supporting the IAB with the Direct Brands initiative. Mark has over a decade of experience setting digital grwoth strategies and building digital & direct businesses on behalf on his TMT clients: he has been an evangelist for delivering personalized consumer experiences and has taken over the marketing function at several of his clients to deliver on this vision.

Prior to McKinsey, Mark spent time across several Media-focused VC funds and Telus Mobility. Mark has a BA, Honors from the Richard Ivey School of Business and an MBA from the London Business School. Mark is an avid long-distance swimmer including part of several English Chanel crossings and lives in NYC with his wife and (now) two daughters.

10:40 am - 11:10 am
Reimagining What it Means to be a Brand: The Art of Content, Commerce, and Community
By reimagining what it means to be a brand, companies like Brandless are creating new types of authentic relationships with customers that are better suited to today’s shifting consumer habits. Through two-way conversations, showing up where their customers live IRL and across multiple platforms, as well as sharing and co-creating world-class content, Brandless is building a community based on shared affinities. Learn how a new wave of brands has seen success building communities that inform how they scale, as well as how they test products and services.

Tina Sharkey

Brandless

Tina Sharkey
Tina Sharkey
CEO and Co-Founder
Brandless

Tina Sharkey is an entrepreneur and investor, passionate about building movements with soul and social-minded businesses at scale. Most recently, she co-founded Brandless, a new kind of company, a community that puts people first and makes better products at a fairer price: $3. Previously, Tina was a venture partner at Sherpa. She has served as the Chairman and Global President of BabyCenter, a Johnson and Johnson company where she was also a leader in the global consumer group. Tina led Networks and Community at AOL, and co-founded iVillage, where she coined the term social media. Tina currently sits on the Board of Directors of Brandless, ipsy and Brit + Co, and is a Henry Crown Fellow at the Aspen Institute.

11:15 am - 11:45 am
The Shopify Effect
In a hyper-competitive retail environment, shoppers are looking for more choice and a deeper relationship with brands. Learn from Shopify’s CMO, Jeff Weiser, about how direct-to-consumer selling is working to bridge this gap with new technologies, partnerships, and sales channels.

Jeff Weiser

Shopify

Jeff  Weiser
Jeff Weiser
Chief Marketing Officer
Shopify

Jeff Weiser is the Chief Marketing Officer at Shopify and joined the company in February 2018. Prior to joining Shopify, he served as Chief Marketing Officer at Shutterstock, Inc. (NYSE). Prior to that, Jeff held multiple senior level positions with Beachbody LLC (creators of P90X and Shakeology), and Strategy and Analytics roles at SGN (Social Gaming Network), MySpace and Yahoo! Jeff holds a B.A. in English from Yale University and an M.B.A from Columbia Business School.

11:50 am - 12:20 pm
Frontiers of Disrupter Brand Finance
Executives from venture capital, corporate venture funds, and private equity forecast the trends for existing direct brands looking to scale their businesses as well as the pitfalls and opportunities for incumbent category leaders looking to acquire market share and capabilities, and startups looking to seed fertile territory.

Darren Herman

Bain Capital

Darren Herman
Darren Herman
Operating Partner
Bain Capital

Darren Herman is an Operating Partner with Bain Capital of which he joined in 2016.  He focuses on growth:  marketing, advertising, and e-commerce across the current portfolio of companies and for new investments.  Prior to Bain Capital, he was an executive at Mozilla Corporation, MDC Partners, and a venture backed co-founder at IGA Worldwide.  He resides in the Boston area with his wife and two children.

Leigh Radford

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

Ellie Wheeler

Greycroft

Ellie Wheeler
Ellie Wheeler
Partner
Greycroft

Ellie Wheeler is a Partner at Greycroft and is based in the firm’s New York office.

Prior to joining Greycroft, Ellie worked in a similar role evaluating investment opportunities at Lowercase Capital. Ellie also worked at Cisco in Corporate Development doing acquisitions, investments, and strategy within the unified communications, enterprise software, mobile, and video sectors. While at Cisco, she was involved in multiple acquisitions and investments, including PostPath, Jabber, Xobni, and Tandberg. She began her career in growth capital private equity at Summit Partners in Boston.

Ellie graduated magna cum laude from Georgetown University with a BA in Psychology and holds an MBA from Harvard Business School.

James Ledbetter

Inc. magazine and Inc.com

James Ledbetter
James Ledbetter
Editor
Inc. magazine and Inc.com

James Ledbetter is the editor of Inc. magazine and Inc.com. Prior to that position he was the founder and editor of The Big Money, Slate’s business and finance site, and the Opinion Editor for Reuters. He has also been deputy managing editor of CNN Money and senior editor at TIME.

Ledbetter is the author or editor of six books, most recently One Nation Under Gold. His writing on business, media and politics has appeared in The New Yorker, The New York Times, The Washington Post, Quartz, Rolling Stone, The Nation, The American Prospect, The New Republic, Mother Jones, VIBE, and dozens of other publications. He lives in New York City with his wife and son.

 

12:30 pm - 1:15 pm
Workshop A: Creative Content Strategies: The Impact of Design on Creative Storytelling
Topics Include:

• How does product design impact a brand’s strategy to sell via social media?

• How do marketers create brand stories around product design?

• How does creative content tie back to performance marketing?

Melissa Duren Conner

Jennifer Bett Communications

Melissa Duren Conner
Melissa Duren Conner
Partner & Managing Director
Jennifer Bett Communications

Melissa Duren Conner is a publicist and strategic thinker with over 10 years of industry experience.

Melissa began her career at HL Group, where she led PR services for TOMS, David Yurman, and Sotheby’s Diamonds. In 2010, Melissa joined Starworks Group as Senior Manager of Public Relations, where she oversaw the 10th anniversary of INTERMIX, in addition to PR operations for Monique Lhuillier, Zimmermann, Kelly Wearstler, and Jack Spade.

After Starworks, Melissa joined Theory to oversee the press strategy of the core brand in addition to the recently launched Theyskens’ Theory followed by her role as PR Director to launch Joe Fresh, Canada’s leading fashion brand, in the U.S., where she positioned the brand competitively within the thriving accessible fashion market. Melissa joined Jennifer Meyer as Partner and Managing Director at Jennifer Bett Communications in July of 2014. With Jennifer, Melissa has grown the company into the leading agency for fast-growing consumer brands who are redefining the modern marketplace.

Poppy Thorpe

Glossier

Poppy Thorpe
Poppy Thorpe
Head of Brand Marketing and Strategy
Glossier

Poppy is a strategic storyteller who has spent her career helping build creative businesses and creating brand marketing for some of the world’s most disruptive companies. A rare Los Angeles native, Poppy has spent much of her life at the intersection of culture, entertainment and technology, working in technology startups and marketing agencies across Los Angeles, New York and San Francisco. Poppy led brand strategy for companies including Netflix, Twitter, Pepsi, and Samsung. Her work has been recognized by Cannes Lions, One Show, AICP, D&AD, DigiDay, Webbys and Clios as well as being featured in the New York’s Museum of Modern Art’s permanent collection. Poppy was also co-chair of IPG’s women in leadership group, helping to mentor and bring more women leaders into advertising agencies with programming and resources.

Poppy is currently the Head of Brand Marketing and Strategy at Glossier, where she leads all of the brand strategy and marketing initiatives.

Brian Smith

Winc

Brian Smith
Brian Smith
Chief Wine Officer and Co-Founder
Winc

Brian is driven by a passion to share great wine with as many people as possible. The role of Winc co-founder and Chief Wine Officer furthers his mission to create and connect great products with today’s consumer. As Chief Wine Officer, Brian combines his years of experience as a sommelier, winemaker and brand builder to oversee the world’s most innovative and culturally relevant wine program. A firm believer in creative collaboration, Brian led Winc to partner with Charity Water, Baja East and Jonathan Simkhai, among others. Brian and his team of winemakers carefully craft more than 100 wines a year from grape to glass. Prior to Winc, Brian founded successful finance and fashion startups. His previous wine experience includes creating the wine program for the tech-enabled Clo Wine in New York and founding the millennial cult brand Jolie Folle rosé.

Anu Verma

Care/of

Anu Verma
Anu Verma
Head of Marketing
Care/of

Anu Verma is Head of Marketing at Care/of, a wellness startup that launched in 2016. Care/of has reimagined the experience of shopping for vitamins, giving customers the ability to get personalized recommendations based on their diet and lifestyle and delivering them in convenient, personalized daily packs. Prior to Care/of, Anu was a marketer at Jet, where she joined pre-launch, and has held roles at the Boston Consulting Group and at Tiffany and Co. Anu earned a degree in Economics from Princeton University and an MBA from Wharton Business School.  

12:30 pm - 1:15 pm
Workshop B: What Can Your Video Really Say in Six Seconds?
Topics Include:

• How can, and should, brands experiment with a variety of video formats and lengths?

• How can brand marketers use digital video to drive success for their respective KPIs?

• How can you incorporate creativity effectively in your digital video campaigns?

• How can brands drive engagement with loyal audiences through powerful video content?throughout the marketplace?

Eric John

IAB

Eric John
Eric John
Deputy Director, Video
IAB

Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their cross-platform Magazine Media 360° reports. Prior to MPA, he served as head of Digital Services at the Alliance for Audited Media, delivering certified publisher metrics and platform audits to IAB and MRC standards. In addition, he has held senior management and product marketing positions with Nokia, Yahoo!, and DoubleClick and has been a featured speaker at CES, Mobile World Congress, and Adobe MAX. Eric holds degrees from Miami of Ohio (BA) and Indiana University (MA) and is a graduate of the Product Management Program at Columbia University.

Liza Moiseeva

GlobeIn

Liza Moiseeva
Liza Moiseeva
Co-Founder
GlobeIn

Liza is a founder at the helm of GlobeIn, the leading social enterprise subscription box company – and the only subscription box company to achieve official Fair Trade designation for its work supporting artisans from around the world and in developing countries where, after agriculture, artisan goods are the second largest source of employment.

Through her work, GlobeIn has invested more than $2 million in fair wages into artisan communities over the last two years alone.

Liza was recruited from her native Russia to swim at the college level for Old Dominion University, where she began her social impact work before graduating. She went on to found the first online community for social entrepreneurs in Russia before joining the GlobeIn team as co-founder.

She has a tenacity of spirit and a notable mix of strength and empathy that have made her a rising star in the social good space, leading her to speak at such industry events as the groundbreaking 2017 Haiti Tech Summit, among others. Both her personal journey and her professional work make her an inspiring founder to watch.

Yoav Naveh

& CEO, ConvertMedia

Yoav Naveh
Yoav Naveh
SVP People Operations, Taboola
& CEO, ConvertMedia

Yoav Naveh is currently SVP, People Operations at Taboola. He previously served as Vice President of Video at Taboola, following its acquisition of outstream video SSP ConvertMedia, which he co-founded and served as CEO. After successfully integrating video into Taboola’s offering, he is now responsible for supporting Taboola’s growth through recruitment, analytics and organizational development. Prior to founding ConvertMedia, Yoav spent twelve years building predictive systems for online advertising and internet security startups.

Shane Smith

HomeChef‎

Shane Smith
Shane Smith
Senior Director of Digital Marketing
HomeChef‎

Marketing leader carrying over a dozen years of experience with Fortune 500’s & high growth start-ups including Groupon, Staples & Home Chef. Skill-set ranging across multiple marketing channels both online & off. Currently focusing on customer acquisition & retention through intelligent use of data, predictive analytics and media mix optimization.

12:30 pm - 1:15 pm
Workshop C: Consumer Privacy, Brand Safety, and Data Transparency
Topics Include:

• What tactics and tools are you using for reducing spend on fraudulent inventory?

• How do you account for the different aspects of brand safety while building a campaign?

• How are strategies for discovering and reaching audiences being affected by privacy-related changes to data availability – and how can you evaluate data more critically?

Jamie O'Donnell

Trustworthy Accountability Group

Jamie O'Donnell
Jamie O'Donnell
Director, Membership & Operations
Trustworthy Accountability Group

Laura Lisowski Cox

Oars + Alps

Laura Lisowski Cox
Laura Lisowski Cox
Co-Founder and CMO
Oars + Alps

Laura Lisowski Cox is the Co-Founder and CMO of Oars + Alps, a direct to consumer skin care brand for people who lead an active, on-the-go lifestyle. The products are made with natural
premium ingredients. The company launched in 2015 after Laura quit her high-profile job at Facebook. Laura has spent most of her career focused on the digital space. She started her career at Digitas NYC in Strategy & Analytics advising Fortune 100 companies on digital acquisition and retention strategies.

Clients included American Express and Delta. She then become Director of Consulting at OgilvyOne in Hong Kong helping companies such as Louis Vuitton and IBM on integrating customer data in their digital space to drive overall growth. Finally, Laura ended up at Facebook advising companies like Apple and GoPro on how to best advertise on facebook to drive both revenue and brand – and closely working with their teams to measure and optimize budgets across channels.

Laura holds an International Master of Finance from the Brandeis Business School. She has a double major from Brandeis University in Economics and Psychology. She has always held a fascination with data and human behavior. Laura raced downhill skiing for 7 years and was the captain of her ski team in high school. Her husband is an avid skier as well and has completed a handful of marathons – he is currently training for his first triathlon.

Brendan Riordan-Butterworth

IAB Tech Lab

Brendan  Riordan-Butterworth
Brendan Riordan-Butterworth
Senior Director, Product
IAB Tech Lab
1:15 pm - 2:30 pm
Networking Lunch
Photos
Video Clips
IAB Direct Brand Summit's Biggest Takeaways
IAB Direct Brand Summit's Biggest Takeaways
Performance VS Branding?
Performance VS Branding?
What's the Best Piece of Career Advice You Ever Received?
What's the Best Piece of Career Advice You Ever Received?
What Can DTC & Incumbent Brands Learn From Each Other?
What Can DTC & Incumbent Brands Learn From Each Other?
Scott Schiller, NBCUniversal Kicks Off the IAB Direct Brand Summit
Scott Schiller, NBCUniversal Kicks Off the IAB Direct Brand Summit
IAB Direct Brand Summit Opening Remarks
IAB Direct Brand Summit Opening Remarks
Becoming, and Staying, a Disrupter with Andy Dunn
Becoming, and Staying, a Disrupter with Andy Dunn
Bonobos CEO on Changing Gender Roles in Apparel Products
Bonobos CEO on Changing Gender Roles in Apparel Products
Direct Response Marketing in a Mass Retail World
Direct Response Marketing in a Mass Retail World
Understanding Today’s Digital User
Understanding Today’s Digital User
Brands in the Age of Assistance
Brands in the Age of Assistance
The Future of Retail
The Future of Retail
Driving Growth & Building Brands with Pinterest
Driving Growth & Building Brands with Pinterest
How Peloton is Shaping the Future of Modern Brands
How Peloton is Shaping the Future of Modern Brands
Enabling Disruptive Companies to Rapidly Grow their Business
Enabling Disruptive Companies to Rapidly Grow their Business
How Tommy John Built a Brand with a Cult Following
How Tommy John Built a Brand with a Cult Following
Reimagining What it Means to be a Brand
Reimagining What it Means to be a Brand
Frontiers of Disrupter Brand Finance
Frontiers of Disrupter Brand Finance
Direct Brand Founder Insights
Direct Brand Founder Insights
The Shopify Effect
The Shopify Effect
Randall Rothenberg, IAB on The Rise of the 21st Century Brand Economy
Randall Rothenberg, IAB on The Rise of the 21st Century Brand Economy
Meet Jesse Horwitz, Co-Founder & Co-Ceo of Hubble
Meet Jesse Horwitz, Co-Founder & Co-Ceo of Hubble
Meet Jen Rubio, Co-Founder & Chief Brand Officer of Away
Meet Jen Rubio, Co-Founder & Chief Brand Officer of Away
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Snowe Home
IAB Founders Stories | Snowe Home
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Peloton
IAB Founders Stories | Peloton
IAB Founders Stories | Food52
IAB Founders Stories | Food52
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | Tommy John
IAB Founders Stories | Tommy John
IAB Founders Stories | Olika
IAB Founders Stories | Olika
IAB Founders Stories | Fanchest
IAB Founders Stories | Fanchest
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | Hubble Contacts
Sponsors
Platinum Sponsors
Premier Sponsors
VIP Sponsors
Supporting Sponsors
Audio Sponsor
Media Partner
2019 Mailing List
Join the mailing list
and be the first to know about our 2019 event
Contact Us
For more information on the 2019 IAB Direct Brand Summit including speaker and agenda updates, add your name to the DBS mailing list.
Email Events@iab.com
Stay Updated on DBS 2019 Event Updates