November 20 - 21, 2019
1,000
Attendees
60
Speakers
25
Sessions
The IAB Direct Brand Summit is the leading brand conference that provides actionable advice and proven strategies for the modern marketer looking to grow their brand. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. This conference counts towards IAB Certification eligibility status.


View the 2018 Event Recap


As featured in Inc.com's "Top 5 E-Commerce Conferences for 2019 and 2020"



Just Announced!



IAB is excited to announce The Brand Building Academy, taking place the day prior to the IAB Direct Brand Summit. This exclusive hands-on Training Day (separate registration required) will give brand attendees exclusive first-hand knowledge from thought-provoking industry experts to position their brand for upcoming trends and rapidly evolving customer behaviors. This Training Day is only open to qualified brand marketers and media buyers. Register here.

Topics
  • The Marriage of Brand and Performance
  • Scaling Customer Acquisition on TV
  • The Future of Experiential Retail
  • The New Normal of Multi-Channel Storytelling
  • Building Cultures that Scale
  • Reducing Supply-Chain Cost Drivers
  • Building Community
  • Embracing Partnerships to Scale
Speakers

Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy.

Karl Alomar

Managing Partner

M13

Karl  Alomar
Karl Alomar
Managing Partner
M13

Tim Armstrong

Founder & Chief Executive Officer

The DTX Company

Tim Armstrong
Tim Armstrong
Founder & Chief Executive Officer
The DTX Company

Tim Armstrong is the Founder and CEO of the dtx company, where he is focused on building the infrastructure for the direct-brand economy through experiences, platforms, and investments. Current dtx investments include Dirty Lemon, Argent, Olive & June, Niche, Margaux, and ThirdLove.

Armstrong founded a Boston newspaper after graduating from Connecticut College. In 1995, he moved to Seattle to join Paul Allen’s first internet company, Starwave, which was acquired by Disney. Armstrong moved to New York with Disney and worked at ABC/ESPN Internet Ventures. After Disney, he joined Florida Governor Rick Scott’s health-focused cable and internet company, America’s Health Network, which was later sold to News Corp. Armstrong then went on to be a founding team member of Snowball, which went on to IPO on the Nasdaq. Armstrong left Snowball in 2000 to join Google as its first New York employee; he left Google after almost a decade serving as President of the Americas and as a member of Google’s global executive team.

He joined AOL as Chairman and CEO to spin the company out of Time Warner and launch AOL as a publicly traded company on the New York Stock Exchange. After turning AOL around and outperforming the S&P 500 during his tenure as CEO, he sold the company to Verizon Communications. Armstrong joined Verizon as CEO of its digital media division, Oath, and served as a member of its executive team.

Armstrong serves on the boards of Booking Holdings (NASDAQ), Tech:NYC as co-founder, Greenwich Academy for Girls as Chairman, Connecticut College Athletic Club as co-founder, Waterside School and US Olympic & Paralympic Foundation as trustee. He also serves as a loving husband and dad, as well as lacrosse and basketball coach. Armstrong is an avid New England sports fan and Massachusetts native. He is part Camel (Connecticut College graduate) and part Spartan (Lawrence Academy graduate).

Brian Berger

Founder & CEO

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

Erin Bosman

Partner

Morrison Forester

Erin  Bosman
Erin Bosman
Partner
Morrison Forester

Erin Bosman co-chairs the firm’s Class Actions and Mass Torts Practice Group. Clients value her business strategy, looking to her for comprehensive counsel from product conception to launch and beyond, and to represent them in litigation and product recalls.
Erin’s clients value her litigation acumen, retaining her as national coordinating and trial counsel in class action cases and multijurisdictional and multidistrict proceedings. Her skills in the courtroom have led to successful jury verdicts and winning arguments before the Second Circuit and California Court of Appeal. A skilled negotiator, Erin has a long track record of securing dismissals and favorable settlements for her clients.
Erin is an experienced MDL practitioner. She has represented major companies in MDL proceedings and successfully argued before the JPML. Skilled at navigating complex business relationships, Erin serves as defense liaison counsel in cases where multiple defendants have conflicting defenses. Her tactful and confident negotiating style has resolved numerous conflicts between co-defendants.
Erin is a member of the Product Liability Advisory Council (PLAC), a Fellow in the Litigation Counsel of America’s Trial Lawyer Honorary Society, and is also an editor for the firm’s Class Dismissed blog.

Rachel Cohen

Co-founder

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Colleen Conkling

Senior Director of Brand Marketing & PR

Bonobos

Colleen Conkling
Colleen Conkling
Senior Director of Brand Marketing & PR
Bonobos

Colleen Conkling is the Senior Director of Brand Marketing and PR at Bonobos, the menswear brand known for better-fitting clothing and exceptional customer service. 

With nearly 15 years of experience in marketing, brand management, and communications, Colleen has helped countless brands across industries launch impactful, creative marketing and brand campaigns. Since joining Bonobos last year, Colleen has played an instrumental role in bringing the brand’s philosophy around “creating a world where we all fit” to life, including 2018’s “Evolve the Definition” campaign and the “All Kinds of Family” holiday campaign as well as this year’s “Allyship at Bonobos,” which inspired men to become proactive players in the fight for gender equality. Most recently, she launched “America’s Fit Story,” a journey across the country to discover how men have found their own unique fit.

Colleen began her career in PR and corporate communications for a boutique management consulting firm, eventually leading company rebranding strategy and execution. After a brief stint in Beijing writing for an expat magazine, Colleen graduated with an MBA from Northwestern’s Kellogg University and joined The Coca-Cola Company. While there, Colleen led experiential marketing and innovation efforts for vitaminwater, launched a new brand in fruitwater, and spearheaded POWERADE’s ‘Just a Kid’ campaign for the 2016 Summer Olympics in Rio. 

In addition, Colleen holds a B.A. in Literature from Harvard University. She currently resides in Brooklyn with her husband David, daughter Calliope, and dog Moxie.

Ben Cooper

Executive Vice President of Strategic Marketing and Media

Camelot

Ben  Cooper
Ben Cooper
Executive Vice President of Strategic Marketing and Media
Camelot

Kerry Cooper

President & Chief Operating Officer

Rothy's

Kerry Cooper
Kerry Cooper
President & Chief Operating Officer
Rothy's

Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of a company growing a loyal, empowered community of female customers with its beloved everyday flat.

Prior to joining Rothy’s in February 2018, Kerry was CEO of Choose Energy, leading the marketplace to acquisition in 2017. She served as COO and CMO of e-tailer ModCloth.com, where she scaled marketing, merchandising, supply chain, customer care, and fulfillment efforts across the US. Before ModCloth, Kerry led marketing and strategy for Walmart.com as CMO and VP of Global Ecommerce. Prior, she served as SVP of Retail and Planning for the Dockers brand at Levi’s.

Kerry is currently an entrepreneur-in-residence at Harvard Business School, on the Advisory Board of Wirecutter, a New York Times company, and on the board of directors at BevMo!. She holds an MBA from Harvard University and an undergraduate degree in mechanical engineering from the University of Texas at Austin.

Shaun Farrar

Senior Director of Global Media

Monster.com

Shaun Farrar
Shaun Farrar
Senior Director of Global Media
Monster.com

Sarah Flint

Creative Director and Founder

Sarah Flint, Inc.

Sarah Flint
Sarah Flint
Creative Director and Founder
Sarah Flint, Inc.

Sarah Flint launched her eponymous footwear collection in 2013 at the age of 25. The company was born out of Sarah’s frustration that women had to choose between feeling good in their shoes and looking great in them. Sarah marries artisanal quality and original design with functional elements, improving fit and comfort. Manufacturing in the world’s best factories outside of Milan, Italy, Sarah Flint sells its shoes direct-to-consumer, offering customers the best possible price-to-value ratio in the market.

Prior to launching her collection, Sarah dedicated over seven years to the research and study of shoe design and manufacturing. Studying at Parsons, and the Fashion Institute of Technology, Sarah graduated with a degree in Accessories Design. After FIT, Sarah moved to Milan to obtain a graduate degree at Ars Sutoria, where she learned pattern making and mastered the technical aspects of shoe production.

Sarah has gained significant recognition in the industry. In 2016, she was appointed to the CFDA, the association of America’s most prominent designers, after having been sponsored by Michael Kors and Zac Posen. Her press coverage includes Forbes “30 Under 30” and a 2016 feature in WWD, “Ten of Tomorrow,” which showcased the best new talent in the fashion industry, as well as regular coverage in Vogue, People, InStyle, Town & Country and NY Times. The brand has gained a loyal following of the most influential celebrities and international style bloggers in the world, including Meghan Markle, Amal Clooney, Lady Gaga, Cindy Crawford, and Blake Lively to name just a few.

Rich Fulop

Co-Founder & Chief Executive Officer

Brooklinen

Rich Fulop
Rich Fulop
Co-Founder & Chief Executive Officer
Brooklinen

Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the best sheets ever. 
 


After graduating from New York University (NYU) in 2003, Rich spent four years working through the ranks in the finance industry until the pesky Recession redirected his path. Rich decided to go back to the drawing board, returning to NYU to hone his entrepreneurial chops within the Stern School of Business — on a full-ride scholarship, no less.

In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Dror Futter

Partner

Rimon Law

Dror Futter
Dror Futter
Partner
Rimon Law

Dror Futter focuses his practice on startup companies and their investors, and has worked with a wide range of technology companies. His fifteen years’ experience as in-house counsel includes positions with Vidyo, Inc., a venture-backed videoconferencing company, and New Venture Partners, a venture fund focused on corporate spinouts. Prior to that, Mr. Futter was Counsel to the CIO of Lucent Technologies, as well as supporting parts of its sourcing organization.

Mr. Futter’s practice has four main focus areas:

  • External General Counsel
  • Venture Finance/Corporate
  • Transactional IT & IP
  • Enterprise Blockchain

Prior to joining Rimon, Mr. Futter was a partner at the McCarter & English law firm where he was part of the Corporate Department and Venture Capital Practice Group.
Mr. Futter is a 1986 magna cum laude graduate of Princeton University and 1989 graduate of Columbia University School of Law. He also earned an Executive MBA in 1999 from the American Electronics Association Executive Institute of Stanford University.

Further to his academic and legal career accomplishments, Mr. Futter is a recognized thought leader in the areas of venture capital and technology transactions. Among other things, he serves on the Model Forms Drafting Group of the National Venture Capital Association, the legal advisory board of the Angel Capital Association and Legal Working Group of the Wall Street Blockchain Alliance. He is also a frequent speaker on venture-related topics for area Meetups and conferences.

In addition, Mr. Futter is an Entrepreneur in Residence at the Stevens Venture Center of the Stevens Institute of Technology and a Mentor at Princeton University’s Keller Center, the Columbia IBM Blockchain Accelerator and SOSV’s dLab Accelerator.

Michaela Giovengo

Head of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Jodi Goldberg

Head of Industry, Direct to Consumer Retail

Google

Jodi  Goldberg
Jodi Goldberg
Head of Industry, Direct to Consumer Retail
Google

Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 7 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.

Ariane Goldman

Founder and CEO

Hatch

Ariane Goldman
Ariane Goldman
Founder and CEO
Hatch

After eight years in business at American Express, Ariane founded her first company, twobirds Bridesmaid, in 2006 in order to offer a one-size-fits-all design that can be wrapped in over fifteen ways to flatter women of all shapes and sizes.

Newly pregnant in 2010, Ariane was similarly frustrated by the lack of stylish clothing options in the maternity market, and realized a second void in women’s apparel. Born out of a desire for something chic and elevated, Ariane launched HATCH in 2011 to fill a void in the maternity clothing market following the birth of her first daughter, Charlie. Her mission was to create a trusted resource for women who want to feel beautiful, confident, and stylish during one of life’s most rewarding (yet also most challenging) periods.

Today, HATCH is the go-to maternity brand for everyone from the Duchess of Sussex, Meghan Markle, to a long list of celebrities, including Jessica Alba, Amy Schumer and Kate Hudson. HATCH now has two permanent retail locations in New York and Los Angeles and serves as a wholly-inclusive community for women featuring events and programming both in-store and online. Both stores also feature apothecaries that carry the brand’s HATCH Mama beauty collection, whose bestsellers include the Belly Oil and Belly Mask.

Michelle Cordeiro Grant

Founder & CEO

LIVELY

Michelle Cordeiro  Grant
Michelle Cordeiro Grant
Founder & CEO
LIVELY

Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born.

Nick Greenfield

Co-Founder & CEO

Candid

Nick Greenfield
Nick Greenfield
Co-Founder & CEO
Candid

Nick Greenfield is the co-founder and CEO of Candid, a direct-to-consumer oral healthcare company devoted to patient outcomes. Nick co-founded Candid in 2017 after trying to get his teeth straightened and directly experiencing the high-cost of orthodontic care in America. He and his co-founders are focused on increasing the availability of high-quality remote oral healthcare. Nick is also a Partner at Redesign Health, a venture studio launching world-class consumer health businesses. Previously, he was the COO of Paribus (acquired by Capital One) and was a part of the team that launched Lyft in 2012.

Nick grew up in Maryland and graduated from Stanford in 2011 with a degree in International Relations with a focus on Latin America and Modern Languages. He’s always had the entrepreneurial bug, having worked at, founded, or invested in over a dozen startups. He’s known amongst his friends for his thousand dollar ideas.

Nick currently lives in New York City and spends his spare time chasing a flying disc as semi-pro ultimate frisbee athlete (on a brief hiatus).

Lisa Greenwald

Chief Merchandising Officer

J.Crew

Lisa Greenwald
Lisa Greenwald
Chief Merchandising Officer
J.Crew

Lisa Greenwald is J.Crew’s chief merchandising officer (CMO), overseeing merchandising and design for the J.Crew brand across all divisions (women’s, men’s and crewcuts). She’s been with the J.Crew Group for more than 14 years, having held various positions on both the J.Crew and Madewell teams. At Madewell, Lisa’s die-hard denim obsession and her pursuit of designer and wholesale partnerships (from Sézane to Nordstrom) grew the brand from $280M to almost $500M in four years. Since her promotion to CMO at J.Crew, she has helped deliver the brand’s first positive comp (Q2 2018) in 15 consecutive quarters.

Originally from Bethesda, Maryland, Lisa graduated from the University of Michigan’s Ross School of Business with a bachelor of business administration. She started her career in Gap Inc.’s retail management program and went on to hold positions at Banana Republic and Club Monaco before joining J.Crew in 2004.

Lisa currently lives in Chelsea, Manhattan, with her husband, Eric, and two sons, Jordan and Benjamin, and enjoys spending her free time at the family’s lake house in western Connecticut, where you can find her “on a boat in the summer and on the couch with a glass of wine in the winter.”

Divya Gugnani

Co-Founder & CEO

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Andy Holton

Head of Creative Strategy

Pinterest

Andy  Holton
Andy Holton
Head of Creative Strategy
Pinterest

Andy Holton (@holtonandy) leads the Creative Strategy team at Pinterest, collaborating with brand and agency partners to bring innovative experiences and high-quality content to 300 million users every month. Recent partnerships with Target, W+K and BBDO continue to reinforce how integral branded content is to the user experience. Prior to Pinterest, Andy made the rounds in the agency world with stints in the creative, account and media departments at DDB, Y&R and OMD. When he’s not pinning ideas about Asian cuisine or sneakers, you can find Andy producing video for Pitchfork Music Festival or laughing with his kids.

Philip Inghelbrecht

Chief Executive Officer and Co-Founder

Tatari

Philip Inghelbrecht
Philip Inghelbrecht
Chief Executive Officer and Co-Founder
Tatari

Jason John

Chief Marketing Officer

Publishers Clearinghouse

Jason John
Jason John
Chief Marketing Officer
Publishers Clearinghouse

As Chief Marketing Officer for Publishers Clearinghouse Jason is responsible for the development and execution of overall marketing strategy across commerce, gaming, and digital experiences. Prior to joining PCH Jason spent five years leading online, social, and mobile marketing efforts for Gilt Groupe. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living Omnimedia.

Tiffany Coletti Kaiser

Executive Vice President of Marketing

Digital Remedy

Tiffany Coletti Kaiser
Tiffany Coletti Kaiser
Executive Vice President of Marketing
Digital Remedy

Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.

Harold Klaje

Global Head of Growth

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Stephen Kuhl

Co-Founder & CEO

Burrow

Stephen  Kuhl
Stephen Kuhl
Co-Founder & CEO
Burrow

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital. He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Sarah LaFleur

Founder & CEO

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Jennifer Lee

Head of Affiliate

Ro

Jennifer Lee
Jennifer Lee
Head of Affiliate
Ro

Jennifer Lee is currently the Head of Affiliate at Ro. Ro is a telehealth company powering the brands Roman, Zero, and Rory. Jen started her career working in finance at J.P. Morgan. She always had an interest in technology and startups which eventually led her to growing companies like Handy, Advidi, and now Ro. She’s worked in marketing and business development for several years with a specialization in affiliate marketing. As Head of Affiliate, Jen manages strategic partnerships with third-party publishers focusing on customer acquisition. The affiliate channel is part of Ro’s lean, mean Growth team.

Jared Lefkowitz

Director, Strategic Ad Sales

Roku

Jared Lefkowitz
Jared Lefkowitz
Director, Strategic Ad Sales
Roku

A part of the principal Roku Ad team, Jared leads a specialized team in differentiated verticals including D2C, Direct Response, 3rd Party Demand, Performance, Political, Programmatic and Hyper Local advertising for Roku.

 

Previously, Jared was with The Weather Channel working across TV, digital and programmatic platforms to bring data targeted ad solutions to market. In his early media years, he held positions with A&E Television Networks and on the agency side at GroupM. He holds a B.S. in Communication Studies from The State University of Oneonta in New York.

Shelley Lin

Supply Chain Consultant

Former Vice President of Supply Chain, Warby Parker

Shelley Lin
Shelley Lin
Supply Chain Consultant
Former Vice President of Supply Chain, Warby Parker

Shelley Lin is an independent consultant with over 25 years of experience in supply chain strategy, operations, and process design.  She has held senior management positions at Fortune 500 companies, such as Levi Strauss, Bristol-Myers Squibb, Accenture, and at start-ups, such as Shoedazzle and Warby Parker, where she was Vice President of Supply Chain.  Shelley has led teams overseeing domestic and international supply chains, and built supply chain organizations from the ground up, including putting in processes and tools to help a company support a growth of 6x in less than three years.  She has worked for or consulted to companies in the health and beauty, apparel, footwear, early learning, high tech, 3PL, transportation, and CPG verticals.

She holds a bachelors degree in civil engineering and MBA, both from Rensselaer Polytechnic Institute, and enjoys tennis, the New York Times crossword puzzle, music, and learning about new cultures.

Hernan Lopez

Founder & CEO

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Preetham Mallikarjuna

Chief Product Officer

Simulmedia

Preetham Mallikarjuna
Preetham Mallikarjuna
Chief Product Officer
Simulmedia

Ryan McIntyre

GM of Digital

Porter Road

Ryan  McIntyre
Ryan McIntyre
GM of Digital
Porter Road

Ryan McIntyre is the General Manager of all Digital Initiatives at Porter Road. He prides himself as a world-class digital marketer and his ability to use insights and empathy to build brands and forge strong brand relationships. He worked at Thumbplay for almost six years where he worked as both the Senior Director and VP of Strategic Marketing Analysis. Ryan then spent the next four years working at Thrillist Media Group where he was CMO and Head of Data across both the media and commerce business, before making it to Porter Road in July 2017. His career to date has undoubtedly given him the expertise to set high-level strategy and execute on a tactical level for businesses.

Joe Megibow

Chief Executive Officer

Purple

Joe Megibow
Joe Megibow
Chief Executive Officer
Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Zak Normandin

Founder & CEO

Iris Nova

Zak Normandin
Zak Normandin
Founder & CEO
Iris Nova

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model.

Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

Brett Northart

Co-Founder and President

Le Tote

Brett Northart
Brett Northart
Co-Founder and President
Le Tote

Brett Northart, Co-Founder and President of Le Tote, has established himself within the startup ecosystem as both an investor and advisor. Brett’s career has been highlighted by his extensive work with entrepreneurs and rapidly growing companies within the e-commerce, mobile and digital media spaces. Prior to founding Le Tote, Brett worked as an investment banker at Ridgecrest Capital Partners. He also previously worked as an analyst in the private equity group at Bainbridge Capital, followed by his role as an analyst in the Technology Investment Banking group at Nollenberger Capital Partners (Sterne, Agee & Leach, Inc). Brett holds a bachelor’s degree in Political Science & Economics from the University of California, San Diego.

Michael O’Connor

Executive Vice President, Video investment

Horizon Media

Michael O’Connor
Michael O’Connor
Executive Vice President, Video investment
Horizon Media

Mike O’Connor has been with Horizon Media for over 10 years working across the National Video Investment & Horizon Next, our performance marketing division. In his 18 year career, Mike has worked with a diverse portfolio of accounts covering DTC, theatrical, financial, retail and consumer package goods. In his current role as EVP, Video investment, Mike is tasked with leveraging insights across the total video market to ensure we are investing our media dollars efficiently in the most targeted environments to drive positive business results for our clients.

Rishi Prabhu

Co-Founder

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to over half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management. He is based out of Bespoke Post’s New York City office.

Andy Prochazka

Co-Founder and CMO

Article

Andy  Prochazka
Andy Prochazka
Co-Founder and CMO
Article

As co-founder and CMO, Andy oversees Article’s retail department which is comprised of the marketing, creative, and product development teams. He works directly with these teams to realize Article’s goal of delivering the best experience at each consumer touchpoint.

Andy has co-founded and managed companies in several distinct fields including SaaS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at e-commerce company GoodMorning.com Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.

Leigh Radford

Vice President

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

Akshay Rathod

Founder

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

Gabe Reilly

Creative Strategist

Facebook

Gabe Reilly
Gabe Reilly
Creative Strategist
Facebook

Gabe Reilly is a product strategist at Facebook’s Creative Shop. He focuses on creative opportunities for brands across Facebook’s messaging apps – Messenger, WhatsApp and Instagram Direct. Gabe was previously head of business marketing at Instagram and product marketing communications at Facebook. Prior to Facebook, Gabe worked in brand strategy at a number of creative advertising agencies, including Y&R, McCann Erickson, and Venables Bell & Partners. Gabe’s client experience spans multiple industries and clients – from Audi to Coca-Cola to Intel. His work for Xbox, Google and Slim Jim has been honored with Effies, which recognize advertising effectiveness.

Vinny Rinaldi

Head of Addressable Media and Technology

The Hershey Company

Vinny Rinaldi
Vinny Rinaldi
Head of Addressable Media and Technology
The Hershey Company

The Hershey Company may not come to mind as one of the most innovative CPG’s in the media landscape but Vinny Rinaldi, Head of Addressable Media, is leading the charge to change that.

After a broad 12-year career in ad tech at startups like Adap.TV, ad tech giants AOL and Google and most recently leading Audience Platforms and Strategy at Dentsu Aegis Network, Vinny made the uncommon move to the client-side at Hershey to “see if all this data and tech really worked.”

In his current role as Head of Addressable Media, Vinny is building out Hershey’s data and media technology capabilities to transform a 125-year old company with iconic brands like Hershey’s, Reese’s, Kit Kat, Kisses, Ice Breakers and Twizzlers into a CPG leader at the forefront of the rapidly changing media landscape.

Over the past 2 years, Vinny has pioneered a new approach to digital media buying at Hershey that is quickly delivering results. By applying his ad tech expertise to the CPG world, Vinny has transformed Hershey digital media planning and buying into an audience-driven, data-first approach. As his team would call it, “Think like a DTC, Act Like a CPG”. This has led to a 32% increase in sales due to digital media and a 42% increase in ROI. As a result, Addressable Media is viewed as an engine of growth at The Hershey Company today.

Vinny’s uniqueness stems from the fact that his vision for Addressable Media is grounded in solid business metrics of sales, share, household penetration and profit. Data and technology are now seen by Hershey as critical tools to achieve these goals. Examples include using Addressable Media to boost sales at underperforming stores at Halloween and Easter, leveraging weather data to inform media buys for Hershey s’mores and using location data to serve mobile Reese’s ads near convenience stores.

Vinny has established a team of data experts to drive this approach and has changed the way Hershey’s thinks about their entire media plan, driving a much richer mix of traditional media channels alongside the new addressable media ecosystem.

Dan Robbins

Head of Ad Research

Roku

Dan Robbins
Dan Robbins
Head of Ad Research
Roku

Dan Robbins is Head of Ad & Programming Research at Roku, where he oversees measurement and insights across Roku’s advertising and media businesses. Prior to this role, Dan helped lead several product rollouts and strategic partnerships at Nielsen. He currently sits on the IAB’s Research Council, the MRC Cross-Platform Working Group, and the Media Insights & Engagement Conference advisory board. In 2018, Dan was named to the Broadcasting & Cable 40 under 40. Dan graduated from Cornell University and is based out of New York.

Carolyn Rush

Co-founder & Interim CEO

Worn

Carolyn  Rush
Carolyn Rush
Co-founder & Interim CEO
Worn

Carolyn is the Co-founder at Worn, the leading creative agency building brands for women. Since launching Worn in 2013 with Nicole Corbett, she’s built brands and global campaigns, from startups to Fortune 500s alike, focused on the needs of women. From Bumble campaigns to the world’s first CPG menopause line by Proctor & Gamble, Rush takes on projects that radically re-shape the way women are thought about, talked about, and represented. Her work has been featured in the New Yorker, Fast Company, and the New York Times.

Passionate about supporting the next generation of women, Carolyn is an advisor at #BUILTBYGIRLS, a 1:1 mentorship program for young women. She’s also a founding member of Dreamers // Doers, a community of female entrepreneurs, investors, and advisors. She can be found in Brooklyn doing a number of things, like being a doula, teaching Jazzercise classes with her mom, or attempting to play the drums.

Savannah Sachs

Chief Executive Officer

TULA

 Savannah  Sachs
Savannah Sachs
Chief Executive Officer
TULA

Savannah is the CEO of TULA, the leading probiotic skincare and wellness brand.  She’s focused on building a happy, high-performing team to deliver rapid growth.  Prior to joining TULA, Savannah held positions as COO and UK General Manager at Birchbox, which offers personalized beauty subscriptions paired with discovery e-commerce. Savannah has also worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organizational effectiveness, and talent management are instrumental in driving rapid growth and scaling businesses.

Aaron Sanandres

Co-Founder & CEO

UNTUCKit

Aaron Sanandres
Aaron Sanandres
Co-Founder & CEO
UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

Matt Savare

Partner

Lowenstein Sandler

Matt Savare
Matt Savare
Partner
Lowenstein Sandler

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.

His work also includes counseling clients on information privacy and data security issues, cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.
Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

John Sheldon

Chief Marketing Officer

SmileDirectClub

John Sheldon
John Sheldon
Chief Marketing Officer
SmileDirectClub

John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights.

John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Northeast’s leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem.

John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania.

Michael Signorelli

Partner

Venable Partners

Michael Signorelli
Michael Signorelli
Partner
Venable Partners

Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. Mike regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. He represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.

Patrizio Spagnoletto

Senior Vice President, Growth Marketing

Hulu

Patrizio  Spagnoletto
Patrizio Spagnoletto
Senior Vice President, Growth Marketing
Hulu

Patrizio “Pato” Spagnoletto is the Senior Vice President of Growth Marketing at Hulu where he leads the company’s subscriber growth and media teams. In this role, he is responsible for driving lifecycle marketing efforts including acquiring, engaging and retaining subscribers, securing and implementing retail, device and third party partnerships, product marketing and subscriber analytics.

Prior to joining Hulu, Spagnoletto served as the Chief Marketing Officer at SteelHouse and was responsible for driving brand awareness and performance. During this tenure, SteelHouse doubled its revenue run rate and market penetration through a series of integrated marketing campaigns designed to differentiate SteelHouse as a one stop marketing platform for all digital channels.

Spagnoletto joined SteelHouse from Farmers Insurance where he was the Head of Digital leading the strategy and execution of the product roadmap and managing paid, earned and owned media. Before that, Spagnoletto held a variety of leadership positions at Yahoo! including VP, Global Marketing Services and VP, Marketing Americas.

Spagnoletto holds a B.A. in Economics from Lafayette College in Easton, Pennsylvania.

Allison Stadd

Vice President of Marketing

BARK

Allison  Stadd
Allison Stadd
Vice President of Marketing
BARK

Allison is VP of Marketing at BARK, the world’s most dog-centric company.

Allison’s team is responsible for building the BARK brand and driving mass consumer awareness across distribution channels. Through inventive, relentless, and highly strategic partnerships, collaborations, experiences, and campaigns that get people talking online and offline, the team keeps BARK top-of-mind in order to drive top-line sales across the organization.

Prior to BARK, Allison was Director of Brand Marketing at fast casual chain Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, partnerships, influencers, and events. Before Sweetgreen, she was at the helm of Shake Shack’s award-winning global social media and digital marketing strategies, also leading brand, experiential, traditional advertising, and PR for half the U.S.

Allison is a fan of great books and great beer with equal enthusiasm, and when she’s not at her laptop, you’ll find her at the nearest park — with her dog Franklin, of course.

Colleen Stauffer

Head of Global Business Marketing

Pinterest

Colleen Stauffer
Colleen Stauffer
Head of Global Business Marketing
Pinterest

Colleen (@colleenanno) leads global business marketing for Pinterest. In her role, she oversees campaign planning, strategy and execution to tell stories that drive inspiration for businesses. Prior to Pinterest, she served as Global Brand Engagement Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman Digital and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.

Ryan Steelberg

President

Veritone

Ryan  Steelberg
Ryan Steelberg
President
Veritone

Nada Stirratt

Vice President, North America

Facebook

Nada  Stirratt
Nada Stirratt
Vice President, North America
Facebook

Nada Stirratt is VP, North America at Facebook where she leads partnerships with all businesses across the US and Canada. her team supports all of Facebook’s advertising offerings across the family of apps.

Prior to Facebook Nada was chief executive officer of Verve Mobile, a venture-backed global, location-based mobile technology platform. Under her leadership, the company more than doubled its revenue, expanded oversees, made two strategic acquisitions and raised over $30M. Nada joined Verve from Acxiom (ACXM), where she served as the company’s first chief revenue officer leading a global team responsible for the company’s sales, operations, consulting and analytics practices.

Before Acxiom, Nada was the chief revenue officer of MySpace, playing an integral role in the social network’s sale to Specific Media in 2011. Before joining News Corp., Nada was executive vice president of digital advertising at Viacom, where she oversaw sales, strategy and operations across the MTV Networks digital portfolio.

Nada joined MTV Networks from _Advertising.com_, where she led the successful sale of _Advertising.com_ to AOL in 2004. Nada joined Advertising.com from Moviefone, where she was senior vice president of advertising. Upon the company’s sale to AOL in 1999, Nada became vice president of business development at AOL.

Nada serves as a director on the board of BlueStar Families, a 501C3 that supports US military families during the difficult time of deployment. She has been named to CableWorld’s Most Powerful Women, Business Insider’s Most Powerful Women in Mobile, and was awarded the Ad:Tech Industry Achievement Award.

Nada holds a B.S. in advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery. She is based in New York City.

Dolores Tersigni

former Chief People Officer at Headspace & Vice President of Talent at Netflix

President at Ellavate, Inc.

 Dolores  Tersigni
Dolores Tersigni
former Chief People Officer at Headspace & Vice President of Talent at Netflix
President at Ellavate, Inc.

Dolores began her career in Recruiting at GUESS in 2000. Then in 2006 she joined Initiative Media where she held Director level roles in both Recruiting and Human Resources. Dolores was brought on in 2011 as Head of People for theAudience before moving into a Vice President role at Netflix in 2013. Most recently Dolores served as the Chief People Officer at Headspace where she led Human Resources, Recruiting, IT and Workplace Experience. Dolores currently serves as the President of Ellavate, Inc.

Dolores has been successful leading and building teams at high growth companies during the initial start-up phase, scale-up phases, as well as mature public companies. She holds a Bachelor’s Degree in Political Science from the University of Massachusetts and a Master’s degree in Criminal Justice from Rutgers University.

Working at the intersection of where the people meet the business, Dolores advises executives at all levels and functions, focusing on leaders in VP and C-level roles. Her approach is direct, pragmatic and supportive. She believes that who you are as a person is who you are as a leader.

As professionals in high-pressure environments, many people are looking for ways to find work / life balance. Dolores believes in creating work / life integration. She will tell you the things you need to hear, even and especially when it’s difficult. By encouraging honesty and transparency, Dolores coaches executives driving towards clarity, managing high-performance teams and being compassionate leaders. She is here to help her clients connect the dots they didn’t even know existed.

Dolores has nearly two decades of experience in People Operations, her primary areas of expertise are: Executive Coaching, Business Partner Support, Human Resources Management, and Organizational Design.

Dolores is currently based in NYC and Los Angeles.

Scott Thaler

Chief Marketing Officer

Mattress Firm

Scott Thaler
Scott Thaler
Chief Marketing Officer
Mattress Firm

Scott Thaler joined Mattress Firm as the Chief Marketing Officer in April 2018. With more than two decades of marketing and advertising experience, Thaler has been a trailblazer in leading nationally recognized retail-focused campaigns that drive results.

In his role as CMO, he is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving our omni-channel marketing approach. Thaler leads the strategy and implementation for advancing Mattress Firm’s brand marketing, consumer insights & engagement, and retail marketing activations.

Prior to Mattress Firm, Thaler enjoyed a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he touched over 50 accounts and played an integral role on retailer, quick service restaurant and furniture brand accounts, including McDonald’s, Party City, Michaels, Ashley Furniture, Papa John’s and Mattress Firm. Thaler graduated from the University of Florida with a B.S. in Public Relations, Advertising and Business Administration. When he isn’t immersing himself in the latest industry trends, Scott enjoys spending time with his wife, Lara and their three children, Ethan, Aiden and Aria.

F.D. Wilder

Senior Advisory Consultant

McKinsey & Company

F.D. Wilder
F.D. Wilder
Senior Advisory Consultant
McKinsey & Company

F.D. worked in the CPG industry with Procter & Gamble for 37 years leading go-to-market strategy, commercial innovation, and digital transformation worldwide. He spent nearly half of his career living and working overseas (4 countries throughout Latin America), and in global roles.

F.D. was the first Chief Digital Officer of the Global Beauty Sector ($10 billion in revenue), responsible for bringing the “outside in” and increasing the “digital IQ” relative to competition of P&G people and brands in Hair, Skin, and Personal Care, as well as Cosmetics, Salon Professional, and Fine Fragrances.

Following the turnaround of the Beauty business, F.D. was appointed to the newly created position of Head of the eBusiness Unit reporting directly to the CEO (A.G. Lafley). F.D. crafted P&G’s eBusiness growth strategy which integrated digital marketing, eCommerce sales, and IT platforms that lead to year-over-year online sales & profit growth of +35%.

In his last assignment at P&G, F.D. was the Senior Vice President of Go-To-Market Strategy and Innovation. This included creating Signal (i.e., “signals” from the future), P&G’s global thought leadership platform for innovation across product, packaging, communications, and Go-To-Market.

Over the course of his career, F.D. developed and practiced a simple definition of exceptional leadership: i) Sharpest Thinker (applying critical thinking skills); ii) Fastest Learner (embracing a growth mindset); and Most Fit (performing varied work outs of functional movements at high intensity).

F.D. is now a Senior Advisory Consultant with McKinsey & Company. He serves as a strategic advisor to The dtx Company, Neuro Leadership Institute, Fernbrook Capital Management, Evrythng, Sleep Score Ventures, and DePauw University. He is also a member of World 50 and Fast Company Impact Council. F.D.resides in Naples FL. He is a certified Cross Fit trainer and enjoys learning and playing new sports.

Marshall Williams

CEO

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

Nicole Williams

Vice President of Brand Marketing

Mack Weldon

Nicole Williams
Nicole Williams
Vice President of Brand Marketing
Mack Weldon

Nicole Williams is the VP of Brand Marketing of digitally native menswear brand Mack Weldon. Mack Weldon is reinventing men’s essentials with smart design, performance fabrics, and a simple customer experience.

Prior to joining Mack Weldon, Nicole was responsible for brand marketing at The Absolut Company/Pernod Ricard, NET-A-PORTER, NYLON Magazine, and Nasty Gal, as well as running her own boutique creative and brand marketing agency, Breakfast with Alice. Nicole graduated with a Bachelor of Fine Arts in Fashion Design from Parsons School of Design and continued his education at Brunel University, in London, where she received a Masters in Design and Branding Strategy.

Polly Wong

Managing Partner

Belardi Wong

Polly  Wong
Polly Wong
Managing Partner
Belardi Wong

Polly has more than 20 years of experience working at and with the best retail brands in the industry, across apparel, home, food/gift, and the children’s market. She joined Belardi Wong more than 10 years ago to help transform the company into a full-service marketing firm, and her experience includes business strategy across all channels for large omni-channel retailers, online retailers, emerging brands, and catalogers. Today, with an inside view to more than 200 retailers, Polly is committed to providing industry-leading insights and trends across channels and categories, with an emphasis on leveraging data and technology to push retail forward. A very busy working mom, when she has a free minute she loves nothing more than a glass of wine over a game of Boggle with her kids.

Dennis Yuscavitch

Vice President of Product Marketing

Outbrain

Dennis Yuscavitch
Dennis Yuscavitch
Vice President of Product Marketing
Outbrain

Dennis Yuscavitch is a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.

2019 Advisory Board

Aline Clavellina

Managing VP / Director General

Beliv

Aline Clavellina
Aline Clavellina
Managing VP / Director General
Beliv

Beliv focuses its experience in creating products and brands through innovation and functionality to renovate and create new categories. Beliv´s vision is the largest healthy beverage company in Latin America for a population that seeks balance between health, happiness and well-being. Learn more at http://cbc.co/en/strategic-partners/beliv.

Michaela Giovengo

Head of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Jodi Goldberg

Head of Industry, Direct to Consumer Retail

Google

Jodi  Goldberg
Jodi Goldberg
Head of Industry, Direct to Consumer Retail
Google

Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 7 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.

Jesse Horwitz

Co-Founder & Co-Chief Executive Officer

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-Chief Executive Officer
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Selena Kalvaria

VP, Brand Marketing

Away

Selena Kalvaria
Selena Kalvaria
VP, Brand Marketing
Away

Selena Kalvaria is the VP of Brand Marketing at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Selena drives the strategy for Away’s brand marketing team, overseeing how the Away brand comes to life and interacts with its community across social media, partnerships, experiential, and more.

After graduating from Princeton University, Selena started her career working on Wall Street before leaving to pursue her passion for understanding the drivers of culture, consumer choice, and brand love. Prior to Away, she worked at Diageo, where she built and led several marketing initiatives for Baileys and Smirnoff Ice brands. Later, she joined Anheuser-Busch as Senior Director of the company’s flavored malt beverage portfolio.

Selena received a B.A. in art and archaeology and a certification in finance from Princeton University, and she received an MBA from Harvard Business School. She lives and works in Manhattan.

Harold Klaje

Global Head of Growth

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Danielle Lee

Global Vice President, Partner Solutions

Spotify

Danielle Lee
Danielle Lee
Global Vice President, Partner Solutions
Spotify

Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

Danielle was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018 and she is a three-time honoree of the Most Powerful Women in Mobile Advertising by Business Inside.  Danielle also serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

 

Jeffrey Lin

Co-Founder

FANCHEST

Jeffrey Lin
Jeffrey Lin
Co-Founder
FANCHEST

JB Osborne

Co-Founder & CEO

Red Antler

JB Osborne
JB Osborne
Co-Founder & CEO
Red Antler

JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.

A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.

JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.

Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.

Jonathan Shriftman

Founder

Solé Bicycles

Jonathan Shriftman
Jonathan Shriftman
Founder
Solé Bicycles

Melanie Travis

Founder and CEO

Andie Swim

Melanie Travis
Melanie Travis
Founder and CEO
Andie Swim

Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).

Agenda
Day 1: Tuesday, November 19, 2019
8:00 am - 5:30 pm
Pre-Event Training Day: The Brand Building Academy
Separate Registration Required.

IAB is excited to announce The Brand Building Academy, taking place the day prior to the IAB Direct Brand Summit. This exclusive hands-on Training Day will give brand attendees exclusive first-hand knowledge from thought-provoking industry experts to position their brand for upcoming trends and rapidly evolving customer behaviors. This Training Day is only open to qualified brand marketers and media buyers. Learn More.

Day 2: Wednesday, November 20, 2019
7:30 am - 8:30 am
Female Founders Breakfast
Sponsored by the IAB Women Visionaries Partners

Rachel Cohen

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Divya Gugnani

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Sarah LaFleur

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Carolyn Rush

Worn

Carolyn  Rush
Carolyn Rush
Co-founder & Interim CEO
Worn

Carolyn is the Co-founder at Worn, the leading creative agency building brands for women. Since launching Worn in 2013 with Nicole Corbett, she’s built brands and global campaigns, from startups to Fortune 500s alike, focused on the needs of women. From Bumble campaigns to the world’s first CPG menopause line by Proctor & Gamble, Rush takes on projects that radically re-shape the way women are thought about, talked about, and represented. Her work has been featured in the New Yorker, Fast Company, and the New York Times.

Passionate about supporting the next generation of women, Carolyn is an advisor at #BUILTBYGIRLS, a 1:1 mentorship program for young women. She’s also a founding member of Dreamers // Doers, a community of female entrepreneurs, investors, and advisors. She can be found in Brooklyn doing a number of things, like being a doula, teaching Jazzercise classes with her mom, or attempting to play the drums.

8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 9:45 am
Welcome and Opening Remarks
Randall Rothenberg kicks off the second annual Direct Brand Summit with a deep dive into the Direct Brand Founders Insights Study. Learn about the strategies, operations, and models used by the key decision-makers behind today’s disruptor brands.

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

9:50 am - 10:15 am
The Experience Experience
As more and more direct brands have embraced the move into physical retail, the consumer must remain at the heart of every touchpoint. Key to this shift are immersive experiences that provide the same level of customer service that consumers have come to expect from these digitally native brands. In this session, Brian Berger shares why he chose to go all-in on the newly developed Hudson Yards, and what he’s learned from his first year in brick-and-mortar.

Brian Berger

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

10:20 am - 10:45 am
Pioneering Sustainability by Owning the Supply Chain
Over the past few years, more consumers have started voting with their wallets by supporting eco-friendly brands. In response, there has been a massive surge of companies promoting their green initiatives—from sustainable product lines to CSR initiatives—but, not all are created equal. Rothy’s has built sustainability into its DNA; by reimagining what a shoe company looks like, Rothy's owns every step of production to transform repurposed plastic water bottles into beautiful shoes. Kerry Cooper shares how Rothy's owns the entire supply chain—from its workshop to every customer interaction—unlocking sustainability at scale.

Kerry Cooper

Rothy's

Kerry Cooper
Kerry Cooper
President & Chief Operating Officer
Rothy's

Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of a company growing a loyal, empowered community of female customers with its beloved everyday flat.

Prior to joining Rothy’s in February 2018, Kerry was CEO of Choose Energy, leading the marketplace to acquisition in 2017. She served as COO and CMO of e-tailer ModCloth.com, where she scaled marketing, merchandising, supply chain, customer care, and fulfillment efforts across the US. Before ModCloth, Kerry led marketing and strategy for Walmart.com as CMO and VP of Global Ecommerce. Prior, she served as SVP of Retail and Planning for the Dockers brand at Levi’s.

Kerry is currently an entrepreneur-in-residence at Harvard Business School, on the Advisory Board of Wirecutter, a New York Times company, and on the board of directors at BevMo!. She holds an MBA from Harvard University and an undergraduate degree in mechanical engineering from the University of Texas at Austin.

10:50 am - 11:00 am
Session TBA
11:00 am - 11:45 am
Networking Break
Location: First Floor Gallery and Forum
11:45 am - 12:30 pm
Breakout A: The Future of Experiential Retail
Topics Include:

• What are the in-store experiences that online shoppers have come to expect, and how do brands differentiate themselves from more traditional retail experiences?

• How do you attribute store success (direct) versus e-commerce lift (in-store market)?

• How do brands think about their growth strategy for stores (flagship only vs. multi-unit rollout vs. pop-up)?

Michelle Cordeiro Grant

LIVELY

Michelle Cordeiro  Grant
Michelle Cordeiro Grant
Founder & CEO
LIVELY

Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born.

Stephen Kuhl

Burrow

Stephen  Kuhl
Stephen Kuhl
Co-Founder & CEO
Burrow

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital. He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Zak Normandin

Iris Nova

Zak Normandin
Zak Normandin
Founder & CEO
Iris Nova

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model.

Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

11:45 am - 12:30 pm
Breakout B: Cracking the Code: Scaling Customer Acquisition on TV
Topics Include:

• What are best practices for navigating the path from getting started to being “always on”?

• How should brands optimize their TV spend for customer acquisition, awareness, or a hybrid of the two?

• What are attribution best practices and pitfalls?

• What are the key planning, buying, and measurement decisions marketers should anticipate when buying TV?

Sponsored by:

Ben Cooper

Camelot

Ben  Cooper
Ben Cooper
Executive Vice President of Strategic Marketing and Media
Camelot

Shaun Farrar

Monster.com

Shaun Farrar
Shaun Farrar
Senior Director of Global Media
Monster.com

Preetham Mallikarjuna

Simulmedia

Preetham Mallikarjuna
Preetham Mallikarjuna
Chief Product Officer
Simulmedia
11:45 am - 12:30 pm
Breakout C: The Marriage of Brand and Performance
Topics Include:

• What investments do you make in your brand? What is considered a brand expenditure?

• How do you measure the value of your brand as part of your overall performance?

• What do you think traditional brand marketers can learn from the success of DTC brands?

• What do you think DTC brands should start doing today to manage for the long run?

• How should marketers look at subscription services in relationship to brand awareness?

Sponsored by:

Vinny Rinaldi

The Hershey Company

Vinny Rinaldi
Vinny Rinaldi
Head of Addressable Media and Technology
The Hershey Company

The Hershey Company may not come to mind as one of the most innovative CPG’s in the media landscape but Vinny Rinaldi, Head of Addressable Media, is leading the charge to change that.

After a broad 12-year career in ad tech at startups like Adap.TV, ad tech giants AOL and Google and most recently leading Audience Platforms and Strategy at Dentsu Aegis Network, Vinny made the uncommon move to the client-side at Hershey to “see if all this data and tech really worked.”

In his current role as Head of Addressable Media, Vinny is building out Hershey’s data and media technology capabilities to transform a 125-year old company with iconic brands like Hershey’s, Reese’s, Kit Kat, Kisses, Ice Breakers and Twizzlers into a CPG leader at the forefront of the rapidly changing media landscape.

Over the past 2 years, Vinny has pioneered a new approach to digital media buying at Hershey that is quickly delivering results. By applying his ad tech expertise to the CPG world, Vinny has transformed Hershey digital media planning and buying into an audience-driven, data-first approach. As his team would call it, “Think like a DTC, Act Like a CPG”. This has led to a 32% increase in sales due to digital media and a 42% increase in ROI. As a result, Addressable Media is viewed as an engine of growth at The Hershey Company today.

Vinny’s uniqueness stems from the fact that his vision for Addressable Media is grounded in solid business metrics of sales, share, household penetration and profit. Data and technology are now seen by Hershey as critical tools to achieve these goals. Examples include using Addressable Media to boost sales at underperforming stores at Halloween and Easter, leveraging weather data to inform media buys for Hershey s’mores and using location data to serve mobile Reese’s ads near convenience stores.

Vinny has established a team of data experts to drive this approach and has changed the way Hershey’s thinks about their entire media plan, driving a much richer mix of traditional media channels alongside the new addressable media ecosystem.

Ryan McIntyre

Porter Road

Ryan  McIntyre
Ryan McIntyre
GM of Digital
Porter Road

Ryan McIntyre is the General Manager of all Digital Initiatives at Porter Road. He prides himself as a world-class digital marketer and his ability to use insights and empathy to build brands and forge strong brand relationships. He worked at Thumbplay for almost six years where he worked as both the Senior Director and VP of Strategic Marketing Analysis. Ryan then spent the next four years working at Thrillist Media Group where he was CMO and Head of Data across both the media and commerce business, before making it to Porter Road in July 2017. His career to date has undoubtedly given him the expertise to set high-level strategy and execute on a tactical level for businesses.

Tiffany Coletti Kaiser

Digital Remedy

Tiffany Coletti Kaiser
Tiffany Coletti Kaiser
Executive Vice President of Marketing
Digital Remedy

Tiffany has been conceiving and launching platform-agnostic, idea-centric marketing communications programs, platforms, and products since her teens at global communications networks like Grey Worldwide, McCann Worldgroup, and ambitious independent shops like Eleven Inc. and Translation. Most recently she’s partnered with brands, independent agencies and holding companies to create new operational strategies, business development plans, digital team connectivity, and creative infiltration of traditional systems. As Managing Director of Translation she was responsible for overseeing national operations including business development, client leadership, operations, and finance. Having partnered with brands across many industries including auto, beverages (alcoholic and non-alcoholic), CPG, finance, gaming, not-for-profit, retail, sports, travel, and technology, Tiffany has a knack for building future-facing operational structures and strategic positioning of internal agency teams to deliver on client business opportunities. These achievements earned her the distinction of AdAge “Woman to Watch” and the “Outstanding Achievement in Business” recognition by The Lab School, Washington, D.C., a merit she shared with Dannel Malloy, former Governor of Connecticut. Tiffany is an avid supporter of education, sitting on the board of the Haan Foundation for Children and is a founding board member of Literate Nation. In addition, she maintains the title of Demoiselle of Grace with the Venerable Order of St. John, Knights Hospitaller, a global organization focused on community outreach and support of children and their families in need during times of poverty or illness. She resides in New York.

12:30 pm - 1:45 pm
Networking Lunch
Location: First Floor Gallery and Forum
1:45 pm - 2:15 pm
The Talent Gap: Creating an Authentic Culture
The shift in the way brands are sold has created a need for new skill sets and capabilities. At the same time, emerging brands are creating cultures to attract and retain top talent. Learn how Brooklinen has identified the right people to help drive its business forward, and the lessons the founders have learned about the importance of an internal feedback loop.

Rich Fulop

Brooklinen

Rich Fulop
Rich Fulop
Co-Founder & Chief Executive Officer
Brooklinen

Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the best sheets ever. 
 


After graduating from New York University (NYU) in 2003, Rich spent four years working through the ranks in the finance industry until the pesky Recession redirected his path. Rich decided to go back to the drawing board, returning to NYU to hone his entrepreneurial chops within the Stern School of Business — on a full-ride scholarship, no less.

In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

1:45 pm - 3:00 pm
Legal Guidance for Direct Brands
Concurrent to Main Stage

Topics Include:

• What corporate legal issues should founders keep top-of-mind as their companies grow – e.g., legal issues from raising money to recruiting employees?

• What commercial and IP issues must direct brands understand to protect their companies?

• What do brands need to know about the changing regulatory landscape as it relates to privacy?

Erin Bosman

Morrison Forester

Erin  Bosman
Erin Bosman
Partner
Morrison Forester

Erin Bosman co-chairs the firm’s Class Actions and Mass Torts Practice Group. Clients value her business strategy, looking to her for comprehensive counsel from product conception to launch and beyond, and to represent them in litigation and product recalls.
Erin’s clients value her litigation acumen, retaining her as national coordinating and trial counsel in class action cases and multijurisdictional and multidistrict proceedings. Her skills in the courtroom have led to successful jury verdicts and winning arguments before the Second Circuit and California Court of Appeal. A skilled negotiator, Erin has a long track record of securing dismissals and favorable settlements for her clients.
Erin is an experienced MDL practitioner. She has represented major companies in MDL proceedings and successfully argued before the JPML. Skilled at navigating complex business relationships, Erin serves as defense liaison counsel in cases where multiple defendants have conflicting defenses. Her tactful and confident negotiating style has resolved numerous conflicts between co-defendants.
Erin is a member of the Product Liability Advisory Council (PLAC), a Fellow in the Litigation Counsel of America’s Trial Lawyer Honorary Society, and is also an editor for the firm’s Class Dismissed blog.

Dror Futter

Rimon Law

Dror Futter
Dror Futter
Partner
Rimon Law

Dror Futter focuses his practice on startup companies and their investors, and has worked with a wide range of technology companies. His fifteen years’ experience as in-house counsel includes positions with Vidyo, Inc., a venture-backed videoconferencing company, and New Venture Partners, a venture fund focused on corporate spinouts. Prior to that, Mr. Futter was Counsel to the CIO of Lucent Technologies, as well as supporting parts of its sourcing organization.

Mr. Futter’s practice has four main focus areas:

  • External General Counsel
  • Venture Finance/Corporate
  • Transactional IT & IP
  • Enterprise Blockchain

Prior to joining Rimon, Mr. Futter was a partner at the McCarter & English law firm where he was part of the Corporate Department and Venture Capital Practice Group.
Mr. Futter is a 1986 magna cum laude graduate of Princeton University and 1989 graduate of Columbia University School of Law. He also earned an Executive MBA in 1999 from the American Electronics Association Executive Institute of Stanford University.

Further to his academic and legal career accomplishments, Mr. Futter is a recognized thought leader in the areas of venture capital and technology transactions. Among other things, he serves on the Model Forms Drafting Group of the National Venture Capital Association, the legal advisory board of the Angel Capital Association and Legal Working Group of the Wall Street Blockchain Alliance. He is also a frequent speaker on venture-related topics for area Meetups and conferences.

In addition, Mr. Futter is an Entrepreneur in Residence at the Stevens Venture Center of the Stevens Institute of Technology and a Mentor at Princeton University’s Keller Center, the Columbia IBM Blockchain Accelerator and SOSV’s dLab Accelerator.

Matt Savare

Lowenstein Sandler

Matt Savare
Matt Savare
Partner
Lowenstein Sandler

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses.

His work also includes counseling clients on information privacy and data security issues, cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.
Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

Michael Signorelli

Venable Partners

Michael Signorelli
Michael Signorelli
Partner
Venable Partners

Michael Signorelli, a member of the eCommerce, Privacy, and Cybersecurity Group, focuses his practice on advising and representing clients on issues related to data privacy and security. Mike regularly advises companies on compliance with relevant Internet, cybersecurity, advertising, and marketing regulations, as well as responding to data breaches. He represents clients in federal and state data-related legislative issues, rulemaking proceedings, and other matters before the Federal Trade Commission (FTC), Federal Communications Commission (FCC), Federal Election Commission (FEC), the U.S. Department of Commerce, and other U.S. federal and state agencies.

1:45 pm - 3:00 pm
DEEP DIVE: Growth Accounting and Optimization
Concurrent to Main Stage

Small, intimate hands on workshop, presented by Akshay Rathod, Founder, USONIA

Topics Include:

• What are the biggest opportunities for bottom-line growth in your business?

• How can you take a holistic approach toward user growth to encompass CPA, LTV, and user experience?

• What are best practices for conversion rate optimization?

Akshay Rathod

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

2:20 pm - 2:30 pm
Session TBA
2:35 pm - 3:00 pm
Breaking Barriers: Diversity in the Disruptor Economy
The disruptor economy has the power to break many barriers to entry that once existed in the world of entrepreneurship. Digitally native brands have created entirely new opportunities for products, founders, and experiences that traditional brands may have missed.
3:15 pm - 4:00 pm
Breakout A: The Next Phase: From Online to Offline
Topics Include:

• When making the move to offline channels, how do brands protect access to customer relationships and data?

• What are best practices for optimizing marketing investment dollars across offline channels?

• How do brands limit channel conflict and cannibalization of marketing?

Sponsored by:

Aaron Sanandres

UNTUCKit

Aaron Sanandres
Aaron Sanandres
Co-Founder & CEO
UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

Polly Wong

Belardi Wong

Polly  Wong
Polly Wong
Managing Partner
Belardi Wong

Polly has more than 20 years of experience working at and with the best retail brands in the industry, across apparel, home, food/gift, and the children’s market. She joined Belardi Wong more than 10 years ago to help transform the company into a full-service marketing firm, and her experience includes business strategy across all channels for large omni-channel retailers, online retailers, emerging brands, and catalogers. Today, with an inside view to more than 200 retailers, Polly is committed to providing industry-leading insights and trends across channels and categories, with an emphasis on leveraging data and technology to push retail forward. A very busy working mom, when she has a free minute she loves nothing more than a glass of wine over a game of Boggle with her kids.

3:15 pm - 4:00 pm
Breakout B: Using Data and Analytics to Drive a Brand TV Advertising Campaign
Sponsored by:

Philip Inghelbrecht

Tatari

Philip Inghelbrecht
Philip Inghelbrecht
Chief Executive Officer and Co-Founder
Tatari
3:15 pm - 4:00 pm
Breakout C: From Dreams to Decisions
Topics Include:

• How do direct brands take people from “I’m dreaming of that” to “I’m doing that”?

• How can brands leverage visual search to empower consumers to discover new products and take action?

• How can the notion of “always on” inspiration help build great brands?

Sponsored by:

Andy Holton

Pinterest

Andy  Holton
Andy Holton
Head of Creative Strategy
Pinterest

Andy Holton (@holtonandy) leads the Creative Strategy team at Pinterest, collaborating with brand and agency partners to bring innovative experiences and high-quality content to 300 million users every month. Recent partnerships with Target, W+K and BBDO continue to reinforce how integral branded content is to the user experience. Prior to Pinterest, Andy made the rounds in the agency world with stints in the creative, account and media departments at DDB, Y&R and OMD. When he’s not pinning ideas about Asian cuisine or sneakers, you can find Andy producing video for Pitchfork Music Festival or laughing with his kids.

Colleen Stauffer

Pinterest

Colleen Stauffer
Colleen Stauffer
Head of Global Business Marketing
Pinterest

Colleen (@colleenanno) leads global business marketing for Pinterest. In her role, she oversees campaign planning, strategy and execution to tell stories that drive inspiration for businesses. Prior to Pinterest, she served as Global Brand Engagement Director at Clorox, where she oversaw digital media for the suite of Clorox brands including Brita, Burt’s Bees and Hidden Valley. Colleen, a Chicago native, got her start working in the Windy City for a number of advertising agencies including Cramer-Krasselt, Edelman Digital and Critical Mass. In her spare time, Colleen enjoys exploring the Bay Area with her husband and corgi, Buzz.

4:00 pm - 4:45 pm
Networking Break
Location: First Floor Gallery and Forum
4:45 pm - 5:10 pm
The Odd Couple: An Unlikely Retail Duo Tackles Direct-to-Consumer and Brick-and-Mortar
Join Scott Thaler and Joe Megibow as they discuss the intersection of digital and physical retail from two very different perspectives: direct-to-consumer and traditional brick-and-mortar. This duo shares how the two companies have created synergies, and how their efforts have driven demand for both brands in the digital and physical retail space. Learn more about how Mattress Firm and Purple’s marketing efforts complement each other, and how the two brands lean on each other in the marketing lifecycle.

Scott Thaler

Mattress Firm

Scott Thaler
Scott Thaler
Chief Marketing Officer
Mattress Firm

Scott Thaler joined Mattress Firm as the Chief Marketing Officer in April 2018. With more than two decades of marketing and advertising experience, Thaler has been a trailblazer in leading nationally recognized retail-focused campaigns that drive results.

In his role as CMO, he is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving our omni-channel marketing approach. Thaler leads the strategy and implementation for advancing Mattress Firm’s brand marketing, consumer insights & engagement, and retail marketing activations.

Prior to Mattress Firm, Thaler enjoyed a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he touched over 50 accounts and played an integral role on retailer, quick service restaurant and furniture brand accounts, including McDonald’s, Party City, Michaels, Ashley Furniture, Papa John’s and Mattress Firm. Thaler graduated from the University of Florida with a B.S. in Public Relations, Advertising and Business Administration. When he isn’t immersing himself in the latest industry trends, Scott enjoys spending time with his wife, Lara and their three children, Ethan, Aiden and Aria.

Joe Megibow

Purple

Joe Megibow
Joe Megibow
Chief Executive Officer
Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

4:45 pm - 6:00 pm
DEEP DIVE: Reducing Supply Chain Cost Drivers
Small, intimate hands on workshop, presented by Shelley Lin, supply chain consultant

Topics Include:

• What are the biggest cost drivers in your supply chain, and what can you do about it?

• What are the biggest cost drivers inside and outside your four walls?

• What questions should you be asking your 3PL provider or be thinking about as you search for your next 3PL provider?

• What are the most common pitfalls brands find in their 3PL search and relationship?

Shelley Lin

Former Vice President of Supply Chain, Warby Parker

Shelley Lin
Shelley Lin
Supply Chain Consultant
Former Vice President of Supply Chain, Warby Parker

Shelley Lin is an independent consultant with over 25 years of experience in supply chain strategy, operations, and process design.  She has held senior management positions at Fortune 500 companies, such as Levi Strauss, Bristol-Myers Squibb, Accenture, and at start-ups, such as Shoedazzle and Warby Parker, where she was Vice President of Supply Chain.  Shelley has led teams overseeing domestic and international supply chains, and built supply chain organizations from the ground up, including putting in processes and tools to help a company support a growth of 6x in less than three years.  She has worked for or consulted to companies in the health and beauty, apparel, footwear, early learning, high tech, 3PL, transportation, and CPG verticals.

She holds a bachelors degree in civil engineering and MBA, both from Rensselaer Polytechnic Institute, and enjoys tennis, the New York Times crossword puzzle, music, and learning about new cultures.

5:15 pm - 5:45 pm
Inspired disruption
How people discover brands has shifted. In the crowded DTC space, the magic of discovering new brands relies on inspiring shoppers before they decide what to buy. Join Pinterest and SmileDirectClub as they dive into what it takes for disruptor brands to break through the clutter by creating experiences that inspire consumers and drive results.

Harold Klaje

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

John Sheldon

SmileDirectClub

John Sheldon
John Sheldon
Chief Marketing Officer
SmileDirectClub

John Sheldon is the Chief Marketing Officer at SmileDirectClub. In this role, he focuses on delivering the best possible experience to customers in order to continue growing SmileDirectClub and reach more people searching for affordable access to a straighter and more confident smile. As the Chief Marketing Officer, John oversees all digital media, paid media, creative development, social media, communication tactics, and experiential initiatives for the brand. As a results-driven marketing leader, John continually builds a track-record of success and is a champion for creating strategic plans based on key insights.

John has a strong background in digital transformation and innovation across a range of industries. He previously served as Chief Revenue Officer of Fresh Direct, a food tech company and the Northeast’s leading online fresh food grocer. He was also the Senior Vice President of Innovation Portfolios for Mastercard driving innovation globally for the company, and the Head of Strategy at eBay Enterprises Marketing Solutions. He has launched and worked with dozens of digital-first brands and lead the strategy to bring many great brands into the digital ecosystem.

John earned a B.S. in Economics with a concentration in Finance from the Wharton School of the University of Pennsylvania.

5:45 pm - 6:00 pm
Closing Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

6:00 pm - 7:00 pm
Networking Reception
Location: First Floor Gallery and Forum
Day 3: Thursday, November 21, 2019
8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 9:45 am
Breakout A: The Future of Podcast Attribution
Topics Include:

• What are best practices in podcast attribution, and how can the industry work through the various attribution methods?

• What are the advantages and disadvantages of embedded and dynamic ads from an attribution perspective?

• How do you determine success with attribution, given the lack of widely adopted standards and fragmented platforms?

Sponsored by:

Hernan Lopez

Wondery

Hernan Lopez
Hernan Lopez
Founder & CEO
Wondery

Hernan Lopez is Founder & CEO of Wondery, A Network Of Storytellers. Wondery became the fastest network to join the Top 10 ranker by Podtrac, propelled by immersive hit shows like Dirty John, American History Tellers, Business Wars, Hollywood & Crime and American Innovations. Prior to founding Wondery, Hernan was President & CEO of Fox International Channels, a $3bn division of Fox. Hernan has been a speaker at Cannes Lions, SXSW, Promax and Natpe, and his articles have been published by Ad Age and Fast Company. He holds an MBA from University Of Miami and lives in Los Angeles.

Ryan Steelberg

Veritone

Ryan  Steelberg
Ryan Steelberg
President
Veritone

Marshall Williams

Ad Results Media

Marshall Williams
Marshall Williams
CEO
Ad Results Media

Marshall Williams, CEO of Ad Results Media, specializes in influencer audio/digital in which products or services are recommended by credible, influential audio personalities. Ad Results Media is the largest purchaser of podcast advertising in the world, leveraging strong relationships within podcasting, AM-FM radio, network radio and satellite radio to connect advertisers with the world’s most high-profile news, sports and entertainment creators.

9:00 am - 9:45 am
Session TBA
9:00 am - 9:45 am
Breakout C: From Branding to Bonding: The New Normal of Multi-Channel Storytelling
Topics Include:

• What are best practices for approaching content from a channel by channel perspective, and what creative works best on each platform?

• How must brands think about authentic storytelling in a world where consumers have more choices than ever?

• What do brands need to consider when developing their voice and building out a community?

Sponsored by:

Colleen Conkling

Bonobos

Colleen Conkling
Colleen Conkling
Senior Director of Brand Marketing & PR
Bonobos

Colleen Conkling is the Senior Director of Brand Marketing and PR at Bonobos, the menswear brand known for better-fitting clothing and exceptional customer service. 

With nearly 15 years of experience in marketing, brand management, and communications, Colleen has helped countless brands across industries launch impactful, creative marketing and brand campaigns. Since joining Bonobos last year, Colleen has played an instrumental role in bringing the brand’s philosophy around “creating a world where we all fit” to life, including 2018’s “Evolve the Definition” campaign and the “All Kinds of Family” holiday campaign as well as this year’s “Allyship at Bonobos,” which inspired men to become proactive players in the fight for gender equality. Most recently, she launched “America’s Fit Story,” a journey across the country to discover how men have found their own unique fit.

Colleen began her career in PR and corporate communications for a boutique management consulting firm, eventually leading company rebranding strategy and execution. After a brief stint in Beijing writing for an expat magazine, Colleen graduated with an MBA from Northwestern’s Kellogg University and joined The Coca-Cola Company. While there, Colleen led experiential marketing and innovation efforts for vitaminwater, launched a new brand in fruitwater, and spearheaded POWERADE’s ‘Just a Kid’ campaign for the 2016 Summer Olympics in Rio. 

In addition, Colleen holds a B.A. in Literature from Harvard University. She currently resides in Brooklyn with her husband David, daughter Calliope, and dog Moxie.

Nicole Williams

Mack Weldon

Nicole Williams
Nicole Williams
Vice President of Brand Marketing
Mack Weldon

Nicole Williams is the VP of Brand Marketing of digitally native menswear brand Mack Weldon. Mack Weldon is reinventing men’s essentials with smart design, performance fabrics, and a simple customer experience.

Prior to joining Mack Weldon, Nicole was responsible for brand marketing at The Absolut Company/Pernod Ricard, NET-A-PORTER, NYLON Magazine, and Nasty Gal, as well as running her own boutique creative and brand marketing agency, Breakfast with Alice. Nicole graduated with a Bachelor of Fine Arts in Fashion Design from Parsons School of Design and continued his education at Brunel University, in London, where she received a Masters in Design and Branding Strategy.

Dennis Yuscavitch

Outbrain

Dennis Yuscavitch
Dennis Yuscavitch
Vice President of Product Marketing
Outbrain

Dennis Yuscavitch is a Product Marketing executive with 10+ years of experience leading innovation and go-to-market strategies for top technology firms. Currently, Dennis is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.

10:00 am - 10:00 am
General Session Reconvenes
10:00 am - 10:20 am
Disruptor Brands’ Media & Acquisitions Strategies: Is the Purchase Funnel Really Dead?
As the direct brand economy evolves, DTC brands are investing their marketing dollars beyond social platform advertising. Discover how, why, and what they are testing and adopting; which objectives are paired to each platform/channel; and how disruptor brands’ strategies differ from those of incumbent brands?

Susan Hogan

IAB

Susan Hogan
Susan Hogan
Senior Vice President, Research & Measurement
IAB

Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.

While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.

A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”

10:00 am - 11:15 am
DEEP DIVE: Now What? Building Cultures that Scale
Concurrent to Main Stage

Small, intimate hands on workshop, presented by Dolores Tersigni, former Chief People Officer at Headspace, Vice President of Talent at Netflix, and currently President at Ellavate, Inc.

Topics Include:

• What are the building blocks for developing a company ethos?

• How do you create a distinctive employment brand that enables you to recruit and retain top talent?

• What are the biggest pitfalls to avoid when building a company culture?

• How should you think about attracting and managing senior executives?

Dolores Tersigni

President at Ellavate, Inc.

 Dolores  Tersigni
Dolores Tersigni
former Chief People Officer at Headspace & Vice President of Talent at Netflix
President at Ellavate, Inc.

Dolores began her career in Recruiting at GUESS in 2000. Then in 2006 she joined Initiative Media where she held Director level roles in both Recruiting and Human Resources. Dolores was brought on in 2011 as Head of People for theAudience before moving into a Vice President role at Netflix in 2013. Most recently Dolores served as the Chief People Officer at Headspace where she led Human Resources, Recruiting, IT and Workplace Experience. Dolores currently serves as the President of Ellavate, Inc.

Dolores has been successful leading and building teams at high growth companies during the initial start-up phase, scale-up phases, as well as mature public companies. She holds a Bachelor’s Degree in Political Science from the University of Massachusetts and a Master’s degree in Criminal Justice from Rutgers University.

Working at the intersection of where the people meet the business, Dolores advises executives at all levels and functions, focusing on leaders in VP and C-level roles. Her approach is direct, pragmatic and supportive. She believes that who you are as a person is who you are as a leader.

As professionals in high-pressure environments, many people are looking for ways to find work / life balance. Dolores believes in creating work / life integration. She will tell you the things you need to hear, even and especially when it’s difficult. By encouraging honesty and transparency, Dolores coaches executives driving towards clarity, managing high-performance teams and being compassionate leaders. She is here to help her clients connect the dots they didn’t even know existed.

Dolores has nearly two decades of experience in People Operations, her primary areas of expertise are: Executive Coaching, Business Partner Support, Human Resources Management, and Organizational Design.

Dolores is currently based in NYC and Los Angeles.

10:00 am - 11:15 am
How Technology and Data are Shaping Shopper Marketing Trends
Concurrent to Main Stage

Topics Include: • Which marketing technologies are the most effective at reaching your target customers at the right time?

• What new technologies and capabilities are being deployed to power marketing campaigns?

• How can brands better market the customer experience across the online and offline journey?

• How can brands better leverage data to recognize and support their consumers’ passions?

10:25 am - 10:50 am
The Industry's Next Big Transformation
Tim Armstrong has been at the center of every industry shift and transformation for the past three decades. Now he is all in on direct-to-consumer. Learn why he believes direct-to-consumer is the future for both brands and consumers.

Tim Armstrong

The DTX Company

Tim Armstrong
Tim Armstrong
Founder & Chief Executive Officer
The DTX Company

Tim Armstrong is the Founder and CEO of the dtx company, where he is focused on building the infrastructure for the direct-brand economy through experiences, platforms, and investments. Current dtx investments include Dirty Lemon, Argent, Olive & June, Niche, Margaux, and ThirdLove.

Armstrong founded a Boston newspaper after graduating from Connecticut College. In 1995, he moved to Seattle to join Paul Allen’s first internet company, Starwave, which was acquired by Disney. Armstrong moved to New York with Disney and worked at ABC/ESPN Internet Ventures. After Disney, he joined Florida Governor Rick Scott’s health-focused cable and internet company, America’s Health Network, which was later sold to News Corp. Armstrong then went on to be a founding team member of Snowball, which went on to IPO on the Nasdaq. Armstrong left Snowball in 2000 to join Google as its first New York employee; he left Google after almost a decade serving as President of the Americas and as a member of Google’s global executive team.

He joined AOL as Chairman and CEO to spin the company out of Time Warner and launch AOL as a publicly traded company on the New York Stock Exchange. After turning AOL around and outperforming the S&P 500 during his tenure as CEO, he sold the company to Verizon Communications. Armstrong joined Verizon as CEO of its digital media division, Oath, and served as a member of its executive team.

Armstrong serves on the boards of Booking Holdings (NASDAQ), Tech:NYC as co-founder, Greenwich Academy for Girls as Chairman, Connecticut College Athletic Club as co-founder, Waterside School and US Olympic & Paralympic Foundation as trustee. He also serves as a loving husband and dad, as well as lacrosse and basketball coach. Armstrong is an avid New England sports fan and Massachusetts native. He is part Camel (Connecticut College graduate) and part Spartan (Lawrence Academy graduate).

F.D. Wilder

McKinsey & Company

F.D. Wilder
F.D. Wilder
Senior Advisory Consultant
McKinsey & Company

F.D. worked in the CPG industry with Procter & Gamble for 37 years leading go-to-market strategy, commercial innovation, and digital transformation worldwide. He spent nearly half of his career living and working overseas (4 countries throughout Latin America), and in global roles.

F.D. was the first Chief Digital Officer of the Global Beauty Sector ($10 billion in revenue), responsible for bringing the “outside in” and increasing the “digital IQ” relative to competition of P&G people and brands in Hair, Skin, and Personal Care, as well as Cosmetics, Salon Professional, and Fine Fragrances.

Following the turnaround of the Beauty business, F.D. was appointed to the newly created position of Head of the eBusiness Unit reporting directly to the CEO (A.G. Lafley). F.D. crafted P&G’s eBusiness growth strategy which integrated digital marketing, eCommerce sales, and IT platforms that lead to year-over-year online sales & profit growth of +35%.

In his last assignment at P&G, F.D. was the Senior Vice President of Go-To-Market Strategy and Innovation. This included creating Signal (i.e., “signals” from the future), P&G’s global thought leadership platform for innovation across product, packaging, communications, and Go-To-Market.

Over the course of his career, F.D. developed and practiced a simple definition of exceptional leadership: i) Sharpest Thinker (applying critical thinking skills); ii) Fastest Learner (embracing a growth mindset); and Most Fit (performing varied work outs of functional movements at high intensity).

F.D. is now a Senior Advisory Consultant with McKinsey & Company. He serves as a strategic advisor to The dtx Company, Neuro Leadership Institute, Fernbrook Capital Management, Evrythng, Sleep Score Ventures, and DePauw University. He is also a member of World 50 and Fast Company Impact Council. F.D.resides in Naples FL. He is a certified Cross Fit trainer and enjoys learning and playing new sports.

10:55 am - 11:20 am
Collaboration: Hatching New Partnerships between Traditional and Challenger Brands
Once considered competition, traditional and challenger brands are forging new partnerships as a point of differentiation in a crowded market. Learn how and why J.Crew and HATCH teamed up to a create an alliance to provide a unique offering—maternity workwear.

Ariane Goldman

Hatch

Ariane Goldman
Ariane Goldman
Founder and CEO
Hatch

After eight years in business at American Express, Ariane founded her first company, twobirds Bridesmaid, in 2006 in order to offer a one-size-fits-all design that can be wrapped in over fifteen ways to flatter women of all shapes and sizes.

Newly pregnant in 2010, Ariane was similarly frustrated by the lack of stylish clothing options in the maternity market, and realized a second void in women’s apparel. Born out of a desire for something chic and elevated, Ariane launched HATCH in 2011 to fill a void in the maternity clothing market following the birth of her first daughter, Charlie. Her mission was to create a trusted resource for women who want to feel beautiful, confident, and stylish during one of life’s most rewarding (yet also most challenging) periods.

Today, HATCH is the go-to maternity brand for everyone from the Duchess of Sussex, Meghan Markle, to a long list of celebrities, including Jessica Alba, Amy Schumer and Kate Hudson. HATCH now has two permanent retail locations in New York and Los Angeles and serves as a wholly-inclusive community for women featuring events and programming both in-store and online. Both stores also feature apothecaries that carry the brand’s HATCH Mama beauty collection, whose bestsellers include the Belly Oil and Belly Mask.

Lisa Greenwald

J.Crew

Lisa Greenwald
Lisa Greenwald
Chief Merchandising Officer
J.Crew

Lisa Greenwald is J.Crew’s chief merchandising officer (CMO), overseeing merchandising and design for the J.Crew brand across all divisions (women’s, men’s and crewcuts). She’s been with the J.Crew Group for more than 14 years, having held various positions on both the J.Crew and Madewell teams. At Madewell, Lisa’s die-hard denim obsession and her pursuit of designer and wholesale partnerships (from Sézane to Nordstrom) grew the brand from $280M to almost $500M in four years. Since her promotion to CMO at J.Crew, she has helped deliver the brand’s first positive comp (Q2 2018) in 15 consecutive quarters.

Originally from Bethesda, Maryland, Lisa graduated from the University of Michigan’s Ross School of Business with a bachelor of business administration. She started her career in Gap Inc.’s retail management program and went on to hold positions at Banana Republic and Club Monaco before joining J.Crew in 2004.

Lisa currently lives in Chelsea, Manhattan, with her husband, Eric, and two sons, Jordan and Benjamin, and enjoys spending her free time at the family’s lake house in western Connecticut, where you can find her “on a boat in the summer and on the couch with a glass of wine in the winter.”

11:25 am - 11:35 am
From TV Disruptor to D2C Leader: Breaking Through and Driving Growth
Hulu is a direct-to-consumer digital brand that, like other successful DTC brands, is a story of innovation and reinvention based on changing consumer needs. With over a decade of expertise in the DTC economy, Hulu is scaling rapidly—from subscribers, to brand partners, and revenue—but it took more than just “soul searching” and short-term acquisition for the brand to break through. Pato Spagnoletto discusses what it takes to build direct connections with customers that go beyond a single transaction, and importantly, grow subscriptions. Sponsored by:

Patrizio Spagnoletto

Hulu

Patrizio  Spagnoletto
Patrizio Spagnoletto
Senior Vice President, Growth Marketing
Hulu

Patrizio “Pato” Spagnoletto is the Senior Vice President of Growth Marketing at Hulu where he leads the company’s subscriber growth and media teams. In this role, he is responsible for driving lifecycle marketing efforts including acquiring, engaging and retaining subscribers, securing and implementing retail, device and third party partnerships, product marketing and subscriber analytics.

Prior to joining Hulu, Spagnoletto served as the Chief Marketing Officer at SteelHouse and was responsible for driving brand awareness and performance. During this tenure, SteelHouse doubled its revenue run rate and market penetration through a series of integrated marketing campaigns designed to differentiate SteelHouse as a one stop marketing platform for all digital channels.

Spagnoletto joined SteelHouse from Farmers Insurance where he was the Head of Digital leading the strategy and execution of the product roadmap and managing paid, earned and owned media. Before that, Spagnoletto held a variety of leadership positions at Yahoo! including VP, Global Marketing Services and VP, Marketing Americas.

Spagnoletto holds a B.A. in Economics from Lafayette College in Easton, Pennsylvania.

11:35 am - 12:15 pm
Networking Break
Location: First Floor Gallery and Forum
12:15 pm - 1:00 pm
Breakout A: How DTC Brands Remain Relevant When the Shine Wears Off
12:15 pm - 1:00 pm
Breakout B: Beyond the Acquisition: Building Lasting Customer Relationships in Streaming
Topics Include: • How can a brand move beyond short-term acquisition and build a lasting customer relationship?

• Where does streaming fit into growth strategies?

• What are the creative best practices for applying new frameworks to targeting and measurement in an OTT environment?

Sponsored by:

Michaela Giovengo

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

12:15 pm - 1:00 pm
Breakout C: Conversation Starters
Topics include:

• How do you make conversation part of your marketing strategy?

• How do you craft a Messenger strategy and develop an action plan based on your objective?

• What are some best practice examples on integrating conversational commerce into the right step in your customer journey?

Sponsored by:

Gabe Reilly

Facebook

Gabe Reilly
Gabe Reilly
Creative Strategist
Facebook

Gabe Reilly is a product strategist at Facebook’s Creative Shop. He focuses on creative opportunities for brands across Facebook’s messaging apps – Messenger, WhatsApp and Instagram Direct. Gabe was previously head of business marketing at Instagram and product marketing communications at Facebook. Prior to Facebook, Gabe worked in brand strategy at a number of creative advertising agencies, including Y&R, McCann Erickson, and Venables Bell & Partners. Gabe’s client experience spans multiple industries and clients – from Audi to Coca-Cola to Intel. His work for Xbox, Google and Slim Jim has been honored with Effies, which recognize advertising effectiveness.

1:00 pm - 2:00 pm
Networking Lunch
Location: First Floor Gallery and Forum
2:15 pm - 3:00 pm
Breakout A: Driving Innovation through the Feedback Loop
Topics Include:

• How can consumer feedback drive product innovation in real time?

• How does first-party data eliminate the barriers between customers and brands?

• What pitfalls do brands need to avoid in trying to harness insights from mountains of data?

Sarah Flint

Sarah Flint, Inc.

Sarah Flint
Sarah Flint
Creative Director and Founder
Sarah Flint, Inc.

Sarah Flint launched her eponymous footwear collection in 2013 at the age of 25. The company was born out of Sarah’s frustration that women had to choose between feeling good in their shoes and looking great in them. Sarah marries artisanal quality and original design with functional elements, improving fit and comfort. Manufacturing in the world’s best factories outside of Milan, Italy, Sarah Flint sells its shoes direct-to-consumer, offering customers the best possible price-to-value ratio in the market.

Prior to launching her collection, Sarah dedicated over seven years to the research and study of shoe design and manufacturing. Studying at Parsons, and the Fashion Institute of Technology, Sarah graduated with a degree in Accessories Design. After FIT, Sarah moved to Milan to obtain a graduate degree at Ars Sutoria, where she learned pattern making and mastered the technical aspects of shoe production.

Sarah has gained significant recognition in the industry. In 2016, she was appointed to the CFDA, the association of America’s most prominent designers, after having been sponsored by Michael Kors and Zac Posen. Her press coverage includes Forbes “30 Under 30” and a 2016 feature in WWD, “Ten of Tomorrow,” which showcased the best new talent in the fashion industry, as well as regular coverage in Vogue, People, InStyle, Town & Country and NY Times. The brand has gained a loyal following of the most influential celebrities and international style bloggers in the world, including Meghan Markle, Amal Clooney, Lady Gaga, Cindy Crawford, and Blake Lively to name just a few.

Andy Prochazka

Article

Andy  Prochazka
Andy Prochazka
Co-Founder and CMO
Article

As co-founder and CMO, Andy oversees Article’s retail department which is comprised of the marketing, creative, and product development teams. He works directly with these teams to realize Article’s goal of delivering the best experience at each consumer touchpoint.

Andy has co-founded and managed companies in several distinct fields including SaaS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at e-commerce company GoodMorning.com Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.

Rishi Prabhu

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to over half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management. He is based out of Bespoke Post’s New York City office.

Savannah Sachs

TULA

 Savannah  Sachs
Savannah Sachs
Chief Executive Officer
TULA

Savannah is the CEO of TULA, the leading probiotic skincare and wellness brand.  She’s focused on building a happy, high-performing team to deliver rapid growth.  Prior to joining TULA, Savannah held positions as COO and UK General Manager at Birchbox, which offers personalized beauty subscriptions paired with discovery e-commerce. Savannah has also worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organizational effectiveness, and talent management are instrumental in driving rapid growth and scaling businesses.

2:15 pm - 3:00 pm
Breakout B: Keys to the New Living Room: Blueprint for DTC Success
Topics Include:

• How does OTT fit into direct brands’ media mix? What has, and hasn’t, worked?

• What is the greatest opportunity to drive KPIs with OTT for direct brands?

• How can brands and their partners work together to create a unified experience in a multiscreen world?

Sponsored by:

Nick Greenfield

Candid

Nick Greenfield
Nick Greenfield
Co-Founder & CEO
Candid

Nick Greenfield is the co-founder and CEO of Candid, a direct-to-consumer oral healthcare company devoted to patient outcomes. Nick co-founded Candid in 2017 after trying to get his teeth straightened and directly experiencing the high-cost of orthodontic care in America. He and his co-founders are focused on increasing the availability of high-quality remote oral healthcare. Nick is also a Partner at Redesign Health, a venture studio launching world-class consumer health businesses. Previously, he was the COO of Paribus (acquired by Capital One) and was a part of the team that launched Lyft in 2012.

Nick grew up in Maryland and graduated from Stanford in 2011 with a degree in International Relations with a focus on Latin America and Modern Languages. He’s always had the entrepreneurial bug, having worked at, founded, or invested in over a dozen startups. He’s known amongst his friends for his thousand dollar ideas.

Nick currently lives in New York City and spends his spare time chasing a flying disc as semi-pro ultimate frisbee athlete (on a brief hiatus).

Jared Lefkowitz

Roku

Jared Lefkowitz
Jared Lefkowitz
Director, Strategic Ad Sales
Roku

A part of the principal Roku Ad team, Jared leads a specialized team in differentiated verticals including D2C, Direct Response, 3rd Party Demand, Performance, Political, Programmatic and Hyper Local advertising for Roku.

 

Previously, Jared was with The Weather Channel working across TV, digital and programmatic platforms to bring data targeted ad solutions to market. In his early media years, he held positions with A&E Television Networks and on the agency side at GroupM. He holds a B.S. in Communication Studies from The State University of Oneonta in New York.

Michael O’Connor

Horizon Media

Michael O’Connor
Michael O’Connor
Executive Vice President, Video investment
Horizon Media

Mike O’Connor has been with Horizon Media for over 10 years working across the National Video Investment & Horizon Next, our performance marketing division. In his 18 year career, Mike has worked with a diverse portfolio of accounts covering DTC, theatrical, financial, retail and consumer package goods. In his current role as EVP, Video investment, Mike is tasked with leveraging insights across the total video market to ensure we are investing our media dollars efficiently in the most targeted environments to drive positive business results for our clients.

Dan Robbins

Roku

Dan Robbins
Dan Robbins
Head of Ad Research
Roku

Dan Robbins is Head of Ad & Programming Research at Roku, where he oversees measurement and insights across Roku’s advertising and media businesses. Prior to this role, Dan helped lead several product rollouts and strategic partnerships at Nielsen. He currently sits on the IAB’s Research Council, the MRC Cross-Platform Working Group, and the Media Insights & Engagement Conference advisory board. In 2018, Dan was named to the Broadcasting & Cable 40 under 40. Dan graduated from Cornell University and is based out of New York.

2:15 pm - 3:00 pm
Breakout C: The Modern DTC Marketing Mix
Topics Include:

• How can brands most effectively drive lifetime value and recurring revenue by reaching consumers through direct channels?

• How can brands creatively leverage the best possible marketing mix?

• What are winning strategies for growing and retaining audiences, through storytelling strategies and by triggering engagement across the mix?

Sponsored by:

Jason John

Publishers Clearinghouse

Jason John
Jason John
Chief Marketing Officer
Publishers Clearinghouse

As Chief Marketing Officer for Publishers Clearinghouse Jason is responsible for the development and execution of overall marketing strategy across commerce, gaming, and digital experiences. Prior to joining PCH Jason spent five years leading online, social, and mobile marketing efforts for Gilt Groupe. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he led Database Marketing for J.Crew and implemented new CRM systems & programs for Martha Stewart Living Omnimedia.

Jennifer Lee

Ro

Jennifer Lee
Jennifer Lee
Head of Affiliate
Ro

Jennifer Lee is currently the Head of Affiliate at Ro. Ro is a telehealth company powering the brands Roman, Zero, and Rory. Jen started her career working in finance at J.P. Morgan. She always had an interest in technology and startups which eventually led her to growing companies like Handy, Advidi, and now Ro. She’s worked in marketing and business development for several years with a specialization in affiliate marketing. As Head of Affiliate, Jen manages strategic partnerships with third-party publishers focusing on customer acquisition. The affiliate channel is part of Ro’s lean, mean Growth team.

Allison Stadd

BARK

Allison  Stadd
Allison Stadd
Vice President of Marketing
BARK

Allison is VP of Marketing at BARK, the world’s most dog-centric company.

Allison’s team is responsible for building the BARK brand and driving mass consumer awareness across distribution channels. Through inventive, relentless, and highly strategic partnerships, collaborations, experiences, and campaigns that get people talking online and offline, the team keeps BARK top-of-mind in order to drive top-line sales across the organization.

Prior to BARK, Allison was Director of Brand Marketing at fast casual chain Sweetgreen, overseeing brand identity, social media and content strategy, email, paid media, partnerships, influencers, and events. Before Sweetgreen, she was at the helm of Shake Shack’s award-winning global social media and digital marketing strategies, also leading brand, experiential, traditional advertising, and PR for half the U.S.

Allison is a fan of great books and great beer with equal enthusiasm, and when she’s not at her laptop, you’ll find her at the nearest park — with her dog Franklin, of course.

3:00 pm - 3:45 pm
Networking Break
Location: First Floor Gallery and Forum
3:45 pm - 4:10 pm
Accelerating Growth through Partnerships
Partnerships between traditional brands and startups have evolved over the last year. In a unique offering to bring new brands to market, P&G Ventures and M13 partnered to create a new incubator within M13 that combines P&G's expertise in consumer innovation with M13's incubation and funding capabilities to accelerate the growth of consumer businesses.

Karl Alomar

M13

Karl  Alomar
Karl Alomar
Managing Partner
M13

Leigh Radford

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

4:10 pm - 4:25 pm
Session TBA
4:25 pm - 4:50 pm
The Customer of the Future
Le Tote recently made headlines when it announced the acquisition of Lord & Taylor, with many wondering about the benefits of the marriage. With robust technology behind it, Le Tote is set to be at the forefront of the new wave of consumers who expect personalized shopping experiences. In this fireside chat, Brett Northart, sits down Nada Stirratt, to talk what’s next for the disruptor brand.

Brett Northart

Le Tote

Brett Northart
Brett Northart
Co-Founder and President
Le Tote

Brett Northart, Co-Founder and President of Le Tote, has established himself within the startup ecosystem as both an investor and advisor. Brett’s career has been highlighted by his extensive work with entrepreneurs and rapidly growing companies within the e-commerce, mobile and digital media spaces. Prior to founding Le Tote, Brett worked as an investment banker at Ridgecrest Capital Partners. He also previously worked as an analyst in the private equity group at Bainbridge Capital, followed by his role as an analyst in the Technology Investment Banking group at Nollenberger Capital Partners (Sterne, Agee & Leach, Inc). Brett holds a bachelor’s degree in Political Science & Economics from the University of California, San Diego.

Nada Stirratt

Facebook

Nada  Stirratt
Nada Stirratt
Vice President, North America
Facebook

Nada Stirratt is VP, North America at Facebook where she leads partnerships with all businesses across the US and Canada. her team supports all of Facebook’s advertising offerings across the family of apps.

Prior to Facebook Nada was chief executive officer of Verve Mobile, a venture-backed global, location-based mobile technology platform. Under her leadership, the company more than doubled its revenue, expanded oversees, made two strategic acquisitions and raised over $30M. Nada joined Verve from Acxiom (ACXM), where she served as the company’s first chief revenue officer leading a global team responsible for the company’s sales, operations, consulting and analytics practices.

Before Acxiom, Nada was the chief revenue officer of MySpace, playing an integral role in the social network’s sale to Specific Media in 2011. Before joining News Corp., Nada was executive vice president of digital advertising at Viacom, where she oversaw sales, strategy and operations across the MTV Networks digital portfolio.

Nada joined MTV Networks from _Advertising.com_, where she led the successful sale of _Advertising.com_ to AOL in 2004. Nada joined Advertising.com from Moviefone, where she was senior vice president of advertising. Upon the company’s sale to AOL in 1999, Nada became vice president of business development at AOL.

Nada serves as a director on the board of BlueStar Families, a 501C3 that supports US military families during the difficult time of deployment. She has been named to CableWorld’s Most Powerful Women, Business Insider’s Most Powerful Women in Mobile, and was awarded the Ad:Tech Industry Achievement Award.

Nada holds a B.S. in advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery. She is based in New York City.

4:50 pm - 5:00 pm
Closing Remarks

Randall Rothenberg

IAB

Randall Rothenberg
Randall Rothenberg
Chief Executive Officer
IAB

Randall has been the CEO of the Interactive Advertising Bureau since 2007. Previously, he was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and consulting firm where he also directed the award-winning business journal strategy+business and other electronic and print publications. Earlier, Randall spent six years at The New York Times, where he was the technology and politics editor of the Sunday magazine, daily advertising columnist, and a media and marketing reporter. He is author of Where the Suckers Moon: An Advertising Story. He received a B.A. in Classics from Princeton University and resides in New York City.

5:00 pm - 6:00 pm
Networking Reception
Location: First Floor Gallery and Forum
2018 Photos
Video Clips
IAB Founders Stories | Wander Beauty
IAB Founders Stories | Wander Beauty
IAB Founders Stories | Care/of
IAB Founders Stories | Care/of
Direct Brand Summit Returns this Fall
Direct Brand Summit Returns this Fall
IAB Direct Brand Summit's Biggest Takeaways
IAB Direct Brand Summit's Biggest Takeaways
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Snowe Home
IAB Founders Stories | Snowe Home
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Peloton
IAB Founders Stories | Peloton
IAB Founders Stories | Food52
IAB Founders Stories | Food52
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | Tommy John
IAB Founders Stories | Tommy John
IAB Founders Stories | Olika
IAB Founders Stories | Olika
IAB Founders Stories | Fanchest
IAB Founders Stories | Fanchest
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | NomNomNow
IAB Founders Stories | NomNomNow
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Parachute
IAB Founders Stories | Parachute
IAB Founders Stories | ThirdLove
IAB Founders Stories | ThirdLove
IAB Founders Stories | Dagne Dover
IAB Founders Stories | Dagne Dover
2019 Attendees

IAB events bring together senior level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem. Current 2019 registrants include:

Companies participating in Direct Brand Summit 2019
Marla Aaron
Marla Aaron Jewelry
Owner
Alan Abdine
Rooster Teeth / The Roost Podcast Network
SVP of Business Development
Spencer Abraham
Harry’s
Sr. Manager, Email Marketing
Robyn Abramson
Macy’s
Manager, digital Media
Larry Allen
Turner Broadcasting System
Vice President, Ad Innovation/Programmatic Solutions
jesse allouf
Knot Standard LLC
VP of Marketing
Ignacio Alvarez
The Wolf Project
Growth Marketing & Partnerships
Jennifer Anderson
360 Live Media
Marketing Manager
Tim Armstrong
dtx company
Founder & CEO
Kate Artemyeva
Scentbird
Head of Influencer Relations
Michael Bailey
Google
Marketing Director
Ali Baker
Verizon Wireless
Mgr-Ecommerce Mktg
Andrew Baker
Urban Forge
President & COO
David Bakey
Harry’s
Vp-Growth Mktg
Gavin Ballas
Oxford Road
EVP, Client Strategy
Greg Banbury
nakedwines.com
Mr
Regina Baptista
Glamsquad
CMO
Rachel Barash
BookShout
Director of Publisher Relations
Liz Barenholtz
Optimove
Partnerships Manager, North America
Jeffery Barish
Condé Nast
Head of Sales, Home
Jason Baron
Turner Broadcasting System
SVP, Direct Response
Luiz Barros
Anheuser-Busch InBev
Global Vice President, Data & Digital Products
Elaine Barsoom
Zeel
VP, Marketing
Eric Bennett
TB12
Digital Marketing Manager
Brian Berger
Mack Weldon
Founder & CEO
Sarah Bergman
PureCare
VP of Marketing & Creative
Betsy Bluestone
Procter & Gamble
Global Director Discovery & Scouting
Jackie Bodner
CBS Interactive
Senior Account Executive
Alyssa Boente
Oars + Alps
Digital Marketer
Jenn Bongiovanni
Dentsu Aegis
VP, Global Media Partnerships
Zack Boone
Rooster Teeth / The Roost Podcast Network
Senior Director of Sales
Caitlin Borgman
BritePool
CRO
Clifford Borress
Freshly
Creative Director
Erin Bosman
Morrison Foerster
Partner
Brad Brinegar
McKinney
Chairman
Nancy Briscoe
GE
Sr Manager Audience Development
Somer Bromwell
Cosnova
Sr. Digital Marketing Manager
Deena Bronz
KitNipBox
Co-Founder
Rick Bruner
I-COM
Vice Chair
Kathy Bryan
Digital Media Solutions
SVP Corporate Marketing & Communications
Sebastian Bryers
Ora Organic
CTO & Head of Growth
Ryan Buesser
PepsiCo
Senior Marketing Manager
Craig Buffkin
Buffkin/Baker
Managing Partner
Ryan Bursky
Lights.com
COO
Sylvana Caballero
Chobani
Assistant Digital Content Manager
Douglas Cajas
RTL AdConnect
Senior Director of Media
Alexandre Callay
RTL Group / RTL AC
Deputy Director North America
Cristiane Camargo
IAB BRAZIL
CRISTIANE CAMARGO
Elise Cangemi
Good Apple
HR
Katie Carew
GumGum
Sales Director
Jennifer Carfley
Dish
Digital Account Executive
Sonia Carreno
IAB Canada
President
Nelson Catarino
SIMON
Senior Director, Media & Digital Strategy
Nate Champion
Freshly
Senior Director of Strategy
Eleanor Chaney
PayPal
Senior Display Marketing Manager
Vivian Chang
Plated
Senior Director of Marketing
Kalli Chapman
Prudential
Media Director
Gabriel Chapman
PepsiCo
Director, Shopper Marketing
Sarah Chauvin
Market Enginuity
National Account Executive
Katherine Chen
Poshmark, Inc.
Growth Marketing Manager
Jessica Chu
BarkBiome
Co-founder
Alexandra Cima
Cosnova
customer service assistant manager
Melissa Cohen
Coty
Assistant Brand Manager
Rony Cohen
Market Enginuity
National Account Executive
Rachel Cohen
Snowe
Co-Founder
Dave Coleman
Ocean Media Inc.
SVP, Strategy & Development
Megan Conahan
Direct Agents
EVO
Maureen Cooley
Nectar Sleep
Creative Brand Manager
Nicole Corbett
Worn
Founder & CEO
Ogun Coskun
Samsung
Assistant Marketing Manager
John Costello
Costello 307
Head of Growth
Laura Cox
Oars + Alps
CMO, Cofounder
Patrick Coyne
The Black Tux
Co-Founder
Douglass Craig
Vera Wang
Director, Digital Media
Corinne Crockett
Outer
VP, Marketing
Brian Crowley
NEST Fragrances
Director of E-Commerce & Digital Marketing
Caroline Culbertson
Betabrand
Director of Marketing
Baldwin Cunningham
Turner Broadcasting System
Vice President, Digital Brand Strategy
Bruce Cunningham
Splash Wines
CSO
Matt Curtis
Best Made Company
VP, Ecommerce & Growth Marketing
steve cusumano
Guest Checkout
Director of Digital Marketing
Mike Dadlani
Tapad
VP, Brands & Agencies
Jake Danehy
Fair Harbor Clothing Inc.
CEO
Jenny Danzi
PepsiCo
Sr Director, New Platforms
Jenny Danzi
PepsiCo
Sr Director, Innovation
Catherine D’Aragon
Mustela
VP of Marketing
Kanishka Das
P&G
Global eBusiness & Sales Innovation
Raj Das
Buffkin/Baker
Partner
Monish Datta
Glamsquad
VP Growth
Scott Davis
NPR
SVP, Sales
Valerie de Charette
Stuart Weitzman
VP Global Ecommerce
Alvaro De La Rocha
Bespoke Post
VP, Marketing
Lauren Debrowski
Wander Beauty
Senior Manager, E-commerce & Digital Marketing
Megan DeGennaro Maxson
Main Post Partners
Director of Business Development
Marco DeMeireles
Chernin Group
Partner
Bailey DesRosier
Splash Wines
Marketing Director
Natalie DeVito
Commonwealth Joe Coffee Roasters
Marketing Manager
Minnie Dimesa
Icon Media Direct
Executive VP, Advanced Media and Marketing
Jennifer Director
Peloton
Direct, Integrated Media Strategy
Scott Donaton
Digitas LBI
Chief Content Officer
Courtney Dorais
Barrington Media Group
Marketing Project Manager
Neil Dorken
Index Exchange
CFO
Sweta Doshi
Bubbsi
Founder / CEO
Jon Drenckhahn
Fair Harbor Clothing Inc.
COO
Maria Duenas
Function of Beauty
Paid Social Manager
Michael Dweck
BasicOutffiters
Co-Founder & President
Kareem Elgendy
Baked Bouquet
Bakery Florist
Mohamed Elkordy
GlaxoSmithKline
Digital Analytics Lead US
Emily Engle
Kustomer
Account Executive
Corey Epstein
DSTLD
Founder
Andrew Erdle
Ugly Drinks
Director of Dtc
Brian Erdman
Sterling Brands
Managing Director , Consumer Branding
Julie Fabricant
ForceBrands
VP DIGITAL BRAND STRATEGY
Annelise Falzer
Calvin Klein
Senior Manager- OMNI Media
Rebecca Fenton
ForceBrands
Editorial Director
Mathew Fern
Tremor Video
Senior Account Executive
Brian Fesen
Mack Weldon
VP of Performance Marketing
Will Flaherty
Ro Health
VP, Growth
Meagan Fleishman
Sakara Life
Director of Growth Marketing
Andrew Fletcher
Backcountry
Head of Owned Brands
Sarah Flint
Sarah Flint
Founder
Erin Flynn
Cladwell
Co-founder
Melissa Fodo
McGarrah Jessee
Mrs.
Vicki Fulup
Brooklinen
Co-Founder & CEO
Rich Fulup
Brooklinen
Co-Founder & CEO
Dror Futter
Rimon
Partner
Alieu Fye
mack Weldon
Senior Director, Acquisition Marketing
Reena Gacad
Article
Communications Manager
Thomas Galati
Diray Media
Sales Director
Martha Gallant
Helix Sleep
Senior Marketing Specialist
Kalpana Ganti
Harry’s
Head of Product
Juan Garcia
Shrub & Co.
CEO
alisha garfinkel-gross
Prudential
VP, Creative Operations and Integrated Production
Cathy Garrison
NBCUniversal
SVP, Direct Response Ad Sales
Gianina Gasbarro
Lacoste
Digital Marketing Manager
Mc Gasco-Buisson
Procter & Gamble
Managing Director
Adam Gassman
Freshly
Senior Director of Growth Marketing
Elise Gelbard
YOOX NET-A-PORTER GROUP
Marketing Manager
Christine Georgakakis
Reelz
Vice President, Direct Brand Marketing
christine georgakakis
Reelz
Vice President
Eric Gillin
Conde Nast
Chief Business Officer, Lifestyle
Rachel Gilmore
Spanx
Performance Marketing Manager
Brit Gilmore
The Giving Keys
President
Stephanie Giralmo
Talking Rain Beverage Company
Associate Brand Manager
Price Glomski
PMG
EVP, Emerging Services
Antonin Godin
NAOS
CEO China
Roee Goldberg
Spot.IM
COO
Bryan Goldmark
Westwood One
Digital Sales Manager
Emily Gomez
PepsiCo
Associate Marketing Manager
Anastasia Goodstein
The Advertising Council
SVP, Digital Product Management
Anouck Gotlib
Belgian Boys
CEO
Reina Govindarajan
FabFitFun
Head of E-Commerce
Dan Granger
Oxford Road
CEO & Founder
Erin Grant
Freshly
Director of Communications
Catie Grasso
Feedvisor
Marketing Content Writer
Angie Gray
The Scotts Miracle-Gro Company
Director of Marketing
Lorenzo Greco
Mediaocean
Account Executive, Sales & Solution Engineering
Evan Greenberg
Allscope Media
CEO
Cheryl Gresham
maiorana+partners
Global Head of Media
Rob Grossberg
shortyLOVE
Marketing Lead
Vicky Gu
W&P
Marketing Manager
Steven Guerrini
Mediaocean
Account Executive, Sales
Divya Gugnani
Wander Beauty
Co-Founder, CEO
Divya Gugnani
Wander Beauty
Co-Founder & CEO
Mayur Gupta
Freshly
Chief Marketing Officer
Leo Gutierrez
Solo Records Production LLC
CEO
Jack Haber
JJH
President
Jeremy Halbout
Velocidi
VP, Customer Success
Hope Hamilton
Verizon
Digital Director
Thomas Hancock
SmartBrief
Account Director
Chad Hansen
Weiman
VP & GM, E-Commerce
Andrew Harmeling
TIKI Brand
Advanced Development – Product Manager
Tony He
Deutsche Bank
Mr
rob heller
DealYard
ceo
Kambiz Hemati
Footlocker
VP, Global Retail Design
Andrew Henry
Joystick Interactive
VP Client Services
Thomas Herer
Tommy John
Senior Marketing Associate
Emily Herring
INWEGO
Head of Marketing
Dor Herskovich
Spot.IM
VP Revenue
Paul Hillen
Tommy John
Senior Marketing Manager
Woodie Hillyard
Casper
Director, eCommerce
Jeffrey Hinz
Blockchain4Media
Chief Growth Officer
Delia Hirsch
Bayer
Brand Manager
Scott Hopeck
iHeartMedia
Division President
Thomas Horak
Babbel
Digital Marketing Manager
Tyler Horner
Agency Within
Performance Team Lead
Jesse Horwitz
Hubble Contacts
Co-Founder & Co-Ceo
Aleen Hosdaghian
SUN Pharmaceuticals
Senior Director of Marketing
ILun Hsu
Capital One
Digital Analytics Product Manager
Andrew Ignatow
Sterling Brands
President
Robert Imeson
Splash Wines
CEO
Garrett Imeson
Splash Wines
Chief Marketing Officer
Christine Isaaq
BuzzFeed
Director, Client Partnerships
Federico Isuani
BEKER / SOCIALAND
CO – FOUNDER
Gillian Jabes
Groups Recover Together
Director of Marketing
Janice Jacobs
LuckyVitamin
VP Marketing
Tricia Jenkins
P&G
Associate Director, Media
Doug Jensen
Estee Lauder
VP, CRM & Corporate Marketing Analytics
Christina Johnson
Vida Shoes International
Marketing Manager
Elaine Jun
Minted
VP, Brand Marketing
Stephanie Kang
Mustela
Director of Digital Marketing & e-Business
Avani Kanubaddi
Welmedix Consumer Healthcare
CEO/CMO
Deborah Katz
Proactiv
Sr Director Digital Marketing
Frank Kavilanz
Turner Broadcasting System
SVP, Social Strategy/Solutions
Cassandra Kelley
GershonMedia
Dtc, E-commerce, Corporate Alliances, Business Development
Ryan Kelly
W&P
President
Erin Kestenbaum
Mack Weldon
Senior Director, Customer Marketing & Retention
Ankit Khemka
HelloFresh
Director of Growth
Maria Kikvidze
Winky Lux
Retention Marketing Manager
Jordan Kim
Intel
Global Media Manager
L Jasmine Kim
Sutter Health
Chief Marketing Officer
Caroline Kim
Chase Bank
Marketing Acquisition Strategy Manager
Jo Kinsella
TVSquared
CRO & EVP
Monica Klausner
Veestro
Co-founder
Rob Klein
Datonics
VP Data Solutions
Mindel Klein-Lepore
Colgate-Palmolive Company
Dir-Digital Mktg-Worldwide
Jessica Knerr
Luth Research
Director of Business Development
Erin Korchin
Mack Weldon
Senior Director, CRM
Alex Krumm
Kustomer
Account Executive
Jim Kuerschner
KULE
President
Tatsiana Kulesh
Winky Lux
Director of Digital Marketing
Martie Kuzzy
Andie Swim
Performance Marketing Manager
Barbara Kymer
Prudential
Director, Product & Enrollment Marketing
Sarah Lafleur
M.M.LaFleur
founder & CEO
Sirena Laguana
Commonwealth Joe Coffee Roasters
Director of Marketing
James Lally
Market Enginuity
Chief Podcast Sales Officer
Justin Lapidus
Brooklinen
VP of Growth
Tim Lathrop
Mediassociates
Associate Media Director, Digital and eEffective
Doug Latino
Market Enginuity
VP, Client Solutions and Innovation
Shawn Laughlin
Caskata Artisanal Home
Creative Director
Elaine Lawson
Mount Sinai Health System
Senior Director, Development Communications
Nancy Lazkani
Icon Media Direct
President and CEO
Jeff Lazkani
Icon Media Direct
VP Business Development & Strategy
Erica LeBlanc
SC Johnson
Senior Director, Corporate New Ventures
Hyuk Lee
Velocidi
COO
Jennifer Lee
Resident Home
Email Marketing Manager
Victor Lee
RXBAR
CMO
Denise Lee
Alala
Founder & CEO
Barbara Leshinsky
The Ad Council
Chief Revenue & Development Officer
Ray Leung
Merkle
Director, Technical Operations & Support
Rebecca LeVine
BOOKSHOUT
Communications Manager
Jeff Liang
MediaCom
Head of Digital Product, Managing Partner
Terry Lin
Outee
Co Founder & Chief Design Officee
Jeff Lin
FANCHEST
CEO
Shelley Lin
In-Transition
Supply Chain Consultant
James Linney
IAB
Marketing
Laura Lisowski
Oars + Alps
CMO, CO-Founder
Jiake Liu
Outer
Co-Founder
Michael Loban
Info Trust
CMO
Tim Madigan
Tyson Foods
Vice President, eBusiness
Joe Maglio
McKinney
CEO
Len Maldonado
Simon
Director
Dalton Mangin
Havas Media
VP
Derek Manwaring
Colgate-Palmolve
Business Head
Pat Marin
District M
Co-Founder
Nikki Martinkovic
Nikki Martinkovic Print Studio
Owner, Creative Director
Ashley Martino
Verizon
Manager, Marketing
Geena Massara
FabFitFun
Merchandiser
Bill Mattis
McKinney
Executive Director, Business Development
Kyle Maurer
Monster Energy
VP Digital Marketing
Dom McBrien
Glanbia
President Direct to Consumer
Lorie McCarthy
Turner Broadcasting System
SVP
Tj McCormick
Guest Checkout
VP, Creative and Content
Ron McGarity
M-Clip Fine Accessories
President
Hugh McGuire
Glanbia
CEO
Sue McNamara
Title (Optional)Executive Vice President Sales/East Coast
Executive Vice President Sales/East Coast
Avery Mehlhorn
Alala
eCommerce + Digital Marketing Director
Vikram Mehta
J. Goldman & Co.
Partner/PM
Sarah Meller
Saatchi Art
Marketing Director
Lance Melnichenko
Scotts Miracle-Gro
Brand Manager
Lance Melnichenko
Scotts Miracle-Gro
Brand Manager – DTC
Maria Meloni Mosquera
Inova US
EVP Marketing
Virginia Mendez
Babbel
Senior Digital Marketing Manager
Fernando Mercenari
Inova US
CEO
Bruno Mercenari
INOVAUS
Co-Presidente
Ali Merkert
Coty Inc.
Brand Manager
Erik Mikisch
Five Continent Spices
COO
Mikd Miller
Ro
Growth
Elizabeth Miller
Belkin
Senior Marketing Manager
Amdrea Mitchell
NBCUniversal
VP, Direct Response Ad Sales
Isaac Mocarski
Cleverhood
Marketing Director
Suyog Mody
Driftaway Coffee
Co-founder
Andrew Moers
Blue Apron
VP, Growth
Caitlin Monaghan
Altice
Senior Director
Melissa Montero
Coty
Marketing Coorindator
Alex Moody
NMPi
Head of Sales, North America
Joe Morelli
Cheddar
Director, Brand Partnerships
Chris Morse
M&C Saatchi Performance
VP, Growth
Kaitlin Moughty
Lacoste
Senior Director Omnichannel
Kaitlin Moughty
Lacoste
Senior Director Omnichannel
Daniel Moure
PureFormulas
Chief Marketing Officer
Michael Mueller
CBS Interactive
Vice President, Ad Sales
Winnie Mui
iProspect
Manager, Display
Shane Mullane
Mediaocean
Account Executive, Sales & Solution Engineering
Laure Murciano
COTY Inc.
In-store Excellence Director
Helen Murray
Colgate-Palmolive Company
Director
Daniel Muskat
Deer Stags
SVP Strategic Business Development
Elliot Mustoe
Brooklinen
Growth Marketing Analyst
Raja Muzaffar
United States
Corporate Vice President
Jacqui Myers
BuzzFeed
Director, Client Partnerships
Matthew Myers
Haven Life
Head, Customer Acquisition
Dani Nadel
Feedvisor
President and Chief Operating Officer
Lee Nadler
Sherpa Marketing
Founder
Lindsay Naple
Dang Foods
eCommerce Manager
Kyle Naughtrip
Nikki Martinkovic Print Studio
Owner, Operations, Sales
Kristine Naylor
Babo Botanicals
Senior Brand Director
Don Neal
360 Live Media
Founder & CEO
Alyssa Nejaime
Extreme Reach
Account Executive
Jonathan Newcomb
Felix Gray
CMO
Sammantha Niamehr
Talia Chava Ventures Inc
CEO
Joshua Niamehr
Talia Chava Ventures Inc
CTO
Matthew Nielsten
PepsiCo
Sr. Director, Marketing
Zak Normandin
Iris Nova
Founder & CEO
chris noyes
Yahoo
Global Sales Director
Susan Obinnane
Veestro
VP Marketing
Amy Oliver
HUM Nutrition
VP of Marketing
Thomas Ortis
EBOOST
Director of Marketing
Mike O’Sullivan
Index Exchange
VP Product, Identity & Data
Christopher Owen
Match Media Group
Vp
Jessica Padula
Nespresso
Director of Brand Communications
Monica Penagos
Procter & Gamble
Digital Brand Building Innovation Leader
Lisa Penelton
Critical Mass
EVP Strategy
Chris Perry
WEBER SHANDWICK
CHIEF DIGITAL OFFICER
Victoria Perweiler
Dilly
VP Growth
Cailin Petracca
SmartBrief
Associate Publisher
Merel Petri
Iris Nova
Senior Director of Communications
shirin peykar
Midroll
VP Direct Response Advertising
Aimee Pham
Callaway Golf
Digital Media Strategist
Effie Philippakos
Moda Operandi
Head of Paid Acquisition
Shane Pittson
Quip
Head of Marketing
natalya poniatowski
luxcartel
ceo
Rishi Prabhu
Bespoke Post
Co-Founder
Miles Pretlove
Mediassociates
Digital Strategist, eEffective and Manager of Ad Operations
Teddy Pritikin
Xandr
Vice President, Direct Response and Long Form
Andy Prochazka
Article
Co-Founder and CMO
Mike Rainier
Mizzen+Main
Sales Director
Daniel Ralsky
Satchel & Page
Marketing Director
Akshay Rathod
Usonia
Founder & CEO
Jasmine Rayonia
Brooklinen
Growth Marketing Manager
Clive Record
Dentsu Aegis
Head of Global Media Partnerships
Jacqueline Reed
Boxed
VP Marketing
Kristy Reed
Walmart
Director, Customer Operations
Diana Regal
KitNipBox
Marketing Manager
Diana Regal
KitNipBox
Marketing Manager
Andy Reichgut
Garden Lites
Executive Vice President, Chief Marketing Officer
Junior Reyes
NectarSleep / DreamCloud
Head of Marketing, Programmatic/YouTube
Shani Riaz
Zeta Global
Senior Director of Sales
Taylor Ricca
Function of Beauty
Marketing Associate, Brand
Mark Rice
Ogee
CEO
Diana Richter
Maisonette
Brand Director
Gaitree Ricknauth
Northwell Health
Marketing Manger, Media
Kevin Riley
TVSquared
Global Head of Sales and Account Management
Vinny Rinaldi
The Hershey Company
Head of Addressable Media, Technology
Vinny Rinaldi
The Hershey Company
Head of Addressable Media and Technology
Daniel Romano
Good Moose
Founder and CEO
Alexis Rosenberg
DISH
Account Executive
Davide Ross
Intertrust Group Viteos
Global Head of Marketing, Sales Enablement
Nathan Rothstein
Project Repat
Co-Founder
Jess Rouzan
Brooklinen
Growth Marketing Analyst
Rob Royer
Interior Define
Founder
Lauren Rudaw
Zeta Global
VP, Sales
Hannah Rudinsky
Ogee
Director of Customer Experience & Digital Project Manager
Alex Rullo
Xandr
Account Service Representative, Direct Response Sales
Rotem Rusak
M&C Saatchi Performance
Marketing Coordinator
James Russo
Turner Broadcasting System
SVP, Client Strategy/Development
Savannah Sachs
Tula
CEO
Renata Sadunas
Belkin International
Sr. Digital Marketing Manager
Jordan Salvit
KitNipBox
Co-Founder
Aaron Sanandres
UNTUCKit
Co-Founder & CEO
Geoffrey Sanders
Casper
SVP, Growth Marketing & eCommerce
Geoff Sanders
Casper
Senior Vice President, Growth
Hiral Sanghavi
BAUBAX
CEO
Michael Sapinsley
ProductWorks, LLC
President
Rachel Sapinsley
ProductWorks, LLC
Vice President
Matt Savare
Lowenstein Sandler
Partner
Mike Schanbacher
Quip
Director of Growth Marketing
Jordan Schanen
Xandr
Account Executive, Direct Response Sales
Amy Schecter
Glamsquad
CEO
Stephanie Scheper
Tremor Video
Sr Director of Sales
Michael Schoen
Neustar
SVP / GM, Marketing Solutions
Rebecca Sears
Plantation Products
Chief Marketing Officer
jill seelig
AdvertiseCast
VP Advertising Partnerships
Jil Shah
Colgate Palmolive
Direct to Consumer
Sheel Shah
Hearst
VP, Consumer Products & Partnerships
Lanie Shalek
Function of Beauty
Growth Marketing Associate
Rachel Shaver
LifeWay
Director, Books Buying and Promotions, LifeWay.com
James Shears
Extreme Reach
VP, Advanced Advertising
Lisa Sherman
The Advertising Council
President and CEO
Jill Sherman
Lucidity Lights
Chief Marketing & Digital Officer
Mei Shi
General Atlantic
Vice President
Matthew Shukaitis
BMW
Digital Marketing
Kristin Siegener
NBCU
Vice President, Direct Response NBCU
Lexi Sigesmund
Chobani
Sr. Manager Digital & Content Strategy
Michael Signorelli
Venable
Partner
Lisabeth Simmons
Luxcore
Director, Market Research & Strategic Planning
Kevin Simonson
Metric Digital LLC
CEO
Meredith Sincock
Marla Aaron Jewelry
Director, Customer Experience
Kari Skitka
Function of Beauty
VP, Growth
Lucas Skriko
FOR Apprel
Founder
Pia Skriko
FOR Apparel
President
Scott Skurnick
The Proactiv Company
VP Acquisition Marketing
Jameson Slattery
Kopari Beauty
Operating Partner
Penelope Smiley
Kohl’s
Director of Brand Positioning & Strategy
Jennifer Smith
ForceBrands
VP of Brand Marketing and Communications
Chris Smith
JOCKEY INTERNATIONAL, Inc.
Sr. VP & Chief Digital Officer
Grisa Soba
Flaviar
Founder
Lorna Sommerville
Function of Beauty
CMO
Lauren Soviero
M&C Saatchi Performance
Associate Director
Achim Spelten
Babbel.com
VP Marketing
Anjana Srivastava
Freshly
Director of Brand Marketing
Derrick Standifer
Simpli.fi
Director of Sales, Southeast
Alex Stark
Ogee
COO
Andrew Stein
Fareportal Inc
Senior Director Marketing, Innovation
Eugene Steinberg
Facebook
Program Manager and Analyst Lead, Global Business Marketing
Thomas Stevens
NBC Universal
Senior Vice President, News Ad Sales
Jeremy Stewart
HARI MARI
Founder
Lila Stewart
HARI MARI
Founder
Ervin Strnisnik
Flaviar
VP Marketing
Alan Stulberg
Revival Cycles INC
CEO
Beth Surmont
360 Live Media
Director of Experience Design
Josh Taekman
EBOOST
Founder
Josh Taekman
EBOOST
EBOOST
Meghan Taylor
Freshly
VP, Brand + Creative
Matthew Taylor
Scotts Miracle-Gro
Director, eCommerce Sales & Marketing
Lt Taylor
Burrow
Director of Communications
Scott Thaler
Mattress Firm
CMO
Lauren Thaman
Procter & Gamble
Director P&G Ventures Communications
Serria Thomas
UNTUCKit
PR Manager
Carey Tischler
JustFoodForDogs
CEO
Veronica Tjioe
Warby Parker
Offline Performance Marketing Manager
Tammy Tran
method products, pbc
director of ecommerce
Melanie Travis
Andie Co.
CEO
Dolores Tresigni
Ellavate
President
Michael Tripodi
Evergreen Trading
VP, Digital Director
Ritu Trivedi
Mindshare
Executive Director
John Tsokos
PureFormulas
Director, Emerging Channels
Leah Tucker
Cirque du Soleil Entertainment Group
Director Marketing Strategies and Brands
Cristina Tudino
Freshly
Head of Content Marketing
Amanda Turnbull
CNN.com
SVP/Exec Producer, WarnerMedia
Scott Turner
Rockets of Awesome
SVP Marketing & Customer
Francesco Urso
The Wolf Project
Founder/CEO
Kevin Vail
Converge
Director of Ad Operations
Laurel Van Tassel
Anheuser-Busch In-Bev
Director, Programmatic & Data
Ashley Vargas
Lacoste
Digital Marketing Specialist
Ashley Vargas
Lacoste
Digital Marketing
Jared Vestal
FreshDirect
SVP, Marketing
Emma Viezzi
Dentsu Aegis
Director, Global Media Partnerships
Davide Viola
Melitta North America Inc.
VP Marketing
Michael Vorel
Olympus
Mgr, Digital Marketing & Ecommerce
Afshan Wali Mohammad
Function of Beauty
Associate Manager, Social
Jim Wang
Ro
Director of Search
Ryan Waterhouse
Zeta Global
National Sales Director, Brand Direct
Brian Watroba
Facebook
Agency Partner
Brad Weber
Gray Line Worldwide
CEO
Anthony Weintraub
Explorers
CEO
Sara Weisenthal
The Ad Council
SVP, Development
Liz White
Full Beauty Brands
Chief Customer Officer
Susan White
TURQ
CEO & Founder
Jacob Wieser
Tommy John
Senior Director of Marketing
Nicole Williams
Mack Weldon
VP of Brand
Tony Wilson
Havas Media
VP
Jina Wye
Dang Foods
VP Marketing
Alicia Xiong
Zola
Acquisition Marketing
Brooke Yaffe
Harry’s
Director of Digital Product Design
Mike Yuen
Verizon Wireless
Sr Mktg Mgr
Hannah Zampano
Good Apple
Executive Assistant
Danny Zhu
BMW
Digital Marketing Manager
Eric Zimmerman
Signifyd
Enterprise Sales
Howie Zisser
Public Rec
Head of Marketing
Michael Zung
Bloomist
Co-founder, CEO
Sponsors
Platinum Sponsor
Premier Sponsors
VIP Sponsor
Title Sponsors
Supporting Sponsors
2019 Venue
Convene, 225 Liberty Street, New York, NY 10080
How to Get There:
SUBWAY- E trains to WTC, 1 train to WTC Cortlandt, A, C trains to Chambers St., 2, 3 trains to Park Place, N, R trains to Cortlandt St., 4, 5 to Fulton St.
PARKING- Self Parking Available at 250 Vesey & 200 Liberty
FROM NEW JERSEY- PATH trains to World Trade Center. For schedules and routes visit panynj.gov/path
Ferries to World Financial Center- For schedules and routes visit nywaterway.com
Hotels suggested by venue click here, please note Conrad and W are the closest to the venue.
Registration
IAB Member: $1,095
Networking Breakfast
Networking Lunches
Networking Cocktail Party
Keynote Sessions
Town Halls
Workshops
Swag Bag
Conference Mobile App to Facilitate Networking
Group Booking Discounts Available - Email events@iab.com
Non-Member: $1,295
Networking Breakfast
Networking Lunches
Networking Cocktail Party
Keynote Sessions
Town Halls
Workshops
Swag Bag
Conference Mobile App to Facilitate Networking
Group Booking Discounts Available - Email events@iab.com
Retail Brand Marketers: Free Registration
Qualified retail brand marketers (buy-side) can request a complimentary pass. Please use the promo code in your email invitation to register for your complimentary pass. If you did not receive an invite, please request one below.
Contact Us
For more information on the 2019 IAB Direct Brand Summit including speaker and agenda updates, add your name to the DBS mailing list.
Email Events@iab.com
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