November 20 - 21, 2019
1,000
Attendees
60
Speakers
25
Sessions
The IAB Direct Brand Summit is the leading brand conference that provides actionable advice and proven strategies for the modern marketer looking to grow their brand. The IAB Direct Brand Summit: The Second Wave - The Experience Experience will focus on how to create exceptional consumer experiences both on and offline and drive results. This conference counts towards IAB Certification eligibility status.


View the 2018 Event Recap


As featured in Inc.com's "Top 5 E-Commerce Conferences for 2019 and 2020"


Topics
  • The Marriage of Brand and Performance
  • Scaling Customer Acquisition on TV
  • The Future of Experiential Retail
  • The New Normal of Multi-Channel Storytelling
  • Building Cultures that Scale
  • Reducing Supply-Chain Cost Drivers
  • Building Community
  • Embracing Partnerships to Scale
Speakers

Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy.

Nicole Aguirre Corbett

Founder & CEO

Worn

Nicole Aguirre Corbett
Nicole Aguirre Corbett
Founder & CEO
Worn

Nicole founded Worn in 2010 and grew it from a print publication into a full service creative agency. She was born into a family of entrepreneurs from Mexico and Argentina, and grew up in L.A. She has been an entrepreneur since the day she graduated from George Washington University. She speaks four languages and her life’s passion is empowering women in business.

Worn is a mission-based creative agency for women-led companies and initiatives. We’re passionate about working with women and men who are creating products and companies that are changing the world for women. You may have seen some of our work with clients like: Women.NYC, Bumble, and Michelle Obama’s Let’s Move Campaign.

Tim Armstrong

Founder & Chief Executive Officer

The DTX Company

Tim Armstrong
Tim Armstrong
Founder & Chief Executive Officer
The DTX Company

Tim Armstrong is the Founder and CEO of the dtx company, where he is focused on building the infrastructure for the direct-brand economy through experiences, platforms, and investments. Current dtx investments include Dirty Lemon, Argent, Olive & June, Niche, Margaux, and ThirdLove.

Armstrong founded a Boston newspaper after graduating from Connecticut College. In 1995, he moved to Seattle to join Paul Allen’s first internet company, Starwave, which was acquired by Disney. Armstrong moved to New York with Disney and worked at ABC/ESPN Internet Ventures. After Disney, he joined Florida Governor Rick Scott’s health-focused cable and internet company, America’s Health Network, which was later sold to News Corp. Armstrong then went on to be a founding team member of Snowball, which went on to IPO on the Nasdaq. Armstrong left Snowball in 2000 to join Google as its first New York employee; he left Google after almost a decade serving as President of the Americas and as a member of Google’s global executive team.

He joined AOL as Chairman and CEO to spin the company out of Time Warner and launch AOL as a publicly traded company on the New York Stock Exchange. After turning AOL around and outperforming the S&P 500 during his tenure as CEO, he sold the company to Verizon Communications. Armstrong joined Verizon as CEO of its digital media division, Oath, and served as a member of its executive team.

Armstrong serves on the boards of Booking Holdings (NASDAQ), Tech:NYC as co-founder, Greenwich Academy for Girls as Chairman, Connecticut College Athletic Club as co-founder, Waterside School and US Olympic & Paralympic Foundation as trustee. He also serves as a loving husband and dad, as well as lacrosse and basketball coach. Armstrong is an avid New England sports fan and Massachusetts native. He is part Camel (Connecticut College graduate) and part Spartan (Lawrence Academy graduate).

Brian Berger

Founder & CEO

Mack Weldon

Brian Berger
Brian Berger
Founder & CEO
Mack Weldon

Brian Berger is the founder and CEO of menswear basics brand, Mack Weldon. With over a decade of success in the digital world, Brian created Mack Weldon in 2012, a men’s specialty line consisting of underwear, socks and t-shirts with a focus on design, performance and functionality. Mack Weldon has grown to become one of the leaders within the industry.

Brian served in several leadership positions within consumer internet and media companies including Comcast, WebMD and Excite@Home.

Brian graduated with a Bachelor of Arts in Political Science from the University of Colorado and continued his education at Columbia University where he received a Masters in Business Administration. Brian lives in NYC with his wife and three sons.

Chris Carter

Co-Founder

Porter Road

Chris  Carter
Chris Carter
Co-Founder
Porter Road

Chris Carter made his entrance into the restaurant industry when he was in high school, working as a busboy. He attended the University of Memphis, where he worked in restaurants both as a bartender and server, before leaving in pursuit of Le Cordon Bleu Culinary Institute in Scottsdale, Arizona. Carter moved back to Nashville and worked at the Capital Grill at Hermitage Hotel. This is where he and James Peisker met. It wasn’t long before the two set off to do their own thing, and in 2010, Porter Road Butcher was born. Four years after the first shop was opened in East Nashville, TN, the two decided that in order to it right, they needed to run and control the entire process. This idea led to Porter Road Butcher Meat Company, their processing facility in Princeton, KY. Now, Carter and Peisker have gone on to launch the newest addition to their meat empire, PorterRoad.com, the world’s first online whole animal butcher shop. PorterRoad.com is a direct to consumer concept that will change the way we shop for meat.

Rachel Cohen

Co-founder

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Kerry Cooper

President & Chief Operating Officer

Rothy's

Kerry Cooper
Kerry Cooper
President & Chief Operating Officer
Rothy's

Kerry Cooper is President and COO of Rothy’s, leading marketing, merchandising and operations at the wildly popular San Francisco-based shoe company. Inspired by its balance of technological innovation, artful design and commitment to sustainability, Kerry is proud to be part of a company growing a loyal, empowered community of female customers with its beloved everyday flat.

Prior to joining Rothy’s in February 2018, Kerry was CEO of Choose Energy, leading the marketplace to acquisition in 2017. She served as COO and CMO of e-tailer ModCloth.com, where she scaled marketing, merchandising, supply chain, customer care, and fulfillment efforts across the US. Before ModCloth, Kerry led marketing and strategy for Walmart.com as CMO and VP of Global Ecommerce. Prior, she served as SVP of Retail and Planning for the Dockers brand at Levi’s.

Kerry is currently an entrepreneur-in-residence at Harvard Business School, on the Advisory Board of Wirecutter, a New York Times company, and on the board of directors at BevMo!. She holds an MBA from Harvard University and an undergraduate degree in mechanical engineering from the University of Texas at Austin.

Sarah Flint

Creative Director and Founder

Sarah Flint, Inc.

Sarah Flint
Sarah Flint
Creative Director and Founder
Sarah Flint, Inc.

Sarah Flint launched her eponymous footwear collection in 2013 at the age of 25. The company was born out of Sarah’s frustration that women had to choose between feeling good in their shoes and looking great in them. Sarah marries artisanal quality and original design with functional elements, improving fit and comfort. Manufacturing in the world’s best factories outside of Milan, Italy, Sarah Flint sells its shoes direct-to-consumer, offering customers the best possible price-to-value ratio in the market.

Prior to launching her collection, Sarah dedicated over seven years to the research and study of shoe design and manufacturing. Studying at Parsons, and the Fashion Institute of Technology, Sarah graduated with a degree in Accessories Design. After FIT, Sarah moved to Milan to obtain a graduate degree at Ars Sutoria, where she learned pattern making and mastered the technical aspects of shoe production.

Sarah has gained significant recognition in the industry. In 2016, she was appointed to the CFDA, the association of America’s most prominent designers, after having been sponsored by Michael Kors and Zac Posen. Her press coverage includes Forbes “30 Under 30” and a 2016 feature in WWD, “Ten of Tomorrow,” which showcased the best new talent in the fashion industry, as well as regular coverage in Vogue, People, InStyle, Town & Country and NY Times. The brand has gained a loyal following of the most influential celebrities and international style bloggers in the world, including Meghan Markle, Amal Clooney, Lady Gaga, Cindy Crawford, and Blake Lively to name just a few.

Rich Fulop

Co-Founder & Chief Executive Officer

Brooklinen

Rich Fulop
Rich Fulop
Co-Founder & Chief Executive Officer
Brooklinen

Rich is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the best sheets ever. 
 


After graduating from New York University (NYU) in 2003, Rich spent four years working through the ranks in the finance industry until the pesky Recession redirected his path. Rich decided to go back to the drawing board, returning to NYU to hone his entrepreneurial chops within the Stern School of Business — on a full-ride scholarship, no less.

In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Vicki Fulop

Co-Founder & Chief Communications Officer

Brooklinen

Vicki Fulop
Vicki Fulop
Co-Founder & Chief Communications Officer
Brooklinen

Vicki is an American immigrant from Belarus, an avid skier and beach bum, makes a mean roasted chicken, and also happens to make the best sheets ever.  

After graduating from NYU in 2007, Vicki earned a law degree from Brooklyn Law School and ultimately pursued a career in fashion and beauty. After getting her start at Tory Burch, she took on a role at a beauty PR agency, publicizing industry giants like Lancôme and John Frieda until a spontaneous vacation to Las Vegas changed her course.  
 


In the summer of 2012, newlyweds Rich and Vicki Fulop had a life-altering encounter with a set of delectable sheets while on vacation. When trying to track down and purchase their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented.

Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves on the industry, visiting factories, sampling fabrics and trying out competitive offerings to truly understand what exactly makes sheets great.

The Fulops then set out to create a modern and inviting shopping experience – something that was minimalist, clean, simple and effortless. In 2014, armed with their laptops and a shared vision, Rich and Vicki launched Brooklinen via Kickstarter from their one-bedroom New York apartment. The campaign far exceeded their onset goals of $50K, raising $237K in pre-orders and setting the company into motion through grassroots support. With a completely boot-strapped approach, Brooklinen ended year one at $2.5MM and closed out year two at nearly $25MM in revenue. Since launch, the brand has seen 10x year-over-year growth, self-funded and consistently profitable.

In March 2017, Brooklinen secured its first-ever fundraise – a $10MM Series A investment round led by FirstMark Capital. The brand has leveraged funding to expand its home offerings, grow its team, scale production, and increase customer touch-points to meet the demands of its rapidly growing and devoted customer-base. In 2018 Brooklinen reached 100MM in lifetime revenue, and expanded beyond the bedroom to create a collection of towels, robes and a baby collection.
  
Today, the Fulops remain fully immersed in every aspect of their business, from design conception and fabric testing, to brand marketing and art direction. The direct-to-consumer business model has helped Brooklinen blossom by establishing personal relationships and connecting with real people in real ways. Rich and Vicki continue to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Michelle Cordeiro Grant

Founder & CEO

LIVELY

Michelle Cordeiro  Grant
Michelle Cordeiro Grant
Founder & CEO
LIVELY

Michelle Cordeiro Grant, Founder and CEO of LIVELY, has spent the tenure of her career creating brands and product for some of the world’s largest retailers including Federated, VF Corporation, Limited Brands/ Victoria’s Secret and Thrillist Media Group. Grant instantly fell in love with the entire process from concept to customer, and realized that her passion was in supporting, creating and developing amazing brands and products. While working with Victoria’s Secret, she learned that this $13B lingerie category, in the US alone, was dominated by this one brand, with one point of view. Grant was inspired to create a completely new experience for the category, —one she coined Leisurée— and so LIVELY was born.

Divya Gugnani

Co-Founder & CEO

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Stephen Kuhl

Co-Founder & CEO

Burrow

Stephen  Kuhl
Stephen Kuhl
Co-Founder & CEO
Burrow

Stephen Kuhl is the co-founder and CEO of Burrow, a start-up that’s reinventing the furniture industry. Burrow’s mission is to offer clever, comfortable, and long-lasting furniture – that ships the same week it’s ordered – all with an unparalleled customer experience. In 2018, Burrow opened a flagship showroom in New York City’s SoHo neighborhood, was named one of the 10 most innovative retail brands in the world by Fast Company, and the Burrow sofa was named of the 50 best inventions of the year by TIME. Stephen started his first company after college when he co-founded an education start-up that helped place international students into private U.S. boarding schools and gain admission to top universities. More recently, he invested in several high-growth businesses while at Commonfund Capital. He also worked in Accenture’s Global Strategy group, specializing in operating model design for consumer and enterprise businesses. Stephen has a B.S. from Cornell University and an M.B.A. from The Wharton School at the University of Pennsylvania. Stephen enjoys angel investing and outdoor sports in his spare time.

Sarah LaFleur

Founder & CEO

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

Joe Megibow

Chief Executive Officer

Purple

Joe Megibow
Joe Megibow
Chief Executive Officer
Purple

Before joining Purple as Chief Executive Officer, Joe Megibow served as Senior Vice President and Chief Digital Officer at American Eagle Outfitters, Inc. where he oversaw the transformation and growth of American Eagle’s $550+ million direct-to-consumer business between 2012 and 2015. In this role, he built out a global omni-channel strategy and infrastructure, and led all digital marketing, customer operations, engineering and product management efforts. Prior to that, Megibow held several senior roles with Expedia, Inc., including VP and General Manager of Expedia.com, the $10B+ US online travel business. Megibow most recently served as an independent consultant to Advent International, the $41 billion global private equity firm, helping its portfolio companies develop world-class digital capabilities. Megibow earned an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Electrical Engineering from Cornell University.

Zak Normandin

Founder & CEO

Iris Nova

Zak Normandin
Zak Normandin
Founder & CEO
Iris Nova

Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. He has over ten years of experience as a product designer in the food and beverage industry and is credited with branding more than 50 nationally-sold products. Zak has a unique understanding for the way people, brands and technology interact. As Founder and CEO of Iris Nova, the parent company of DIRTY LEMON and The Drug Store, he is reinventing the traditional CPG business model.

Iris Nova utilizes a direct-to-consumer SMS-based ordering platform to bypass existing distribution inefficiencies and improve how consumers find and purchase beverages. Normandin is building the beverage company of the future, expanding and applying the proprietary platform to a portfolio of innovative beverage brands that meet the rapidly evolving preferences of the modern consumer. Backed by A-List celebrities and business leaders alike, Iris Nova and its brand properties are recognized nationally by media outlets such as The New York Times, The Wall Street Journal, Fast Company, Bloomberg and Vogue.

Rishi Prabhu

Co-Founder

Bespoke Post

Rishi Prabhu
Rishi Prabhu
Co-Founder
Bespoke Post

Rishi Prabhu is the co-founder of Bespoke Post. Together with friend and business school classmate Steve Szaronos, Rishi launched Bespoke Post in 2011. In the seven years since, the duo has built Bespoke Post to be the leading men’s lifestyle subscription and e-commerce service, delivering goods and guidance to over half a million customers across the U.S. and Canada.

On the heels of completing his MBA at Kellogg School of Management, Rishi and Steve were accepted into the Entrepreneur’s Roundtable Accelerator program and saw an opportunity in the e-commerce market for a subscription service for men.

They noticed that men were more conscious of and interested in self-improvement than ever. Yet there wasn’t a single one-stop shop out there for them to elevate their daily lives – a place that not only sold quality products at a fair price, but also taught new and better ways of living. And so, Bespoke Post was born.

The goal: to help the modern man discover, enjoy, and make the most of new and interesting goods. The kind of stuff that’ll make him feel sharper, cooler, and more confident each and every day.

A veteran of the consulting field, Rishi began his career at McKinsey, with subsequent stops at Groupon and Google.

Rishi received his Bachelor of Arts degree in computer science and mathematics, as well as a master’s degree in computer science, from New York University. He received his MBA from Northwestern’s Kellogg School of Management. He is based out of Bespoke Post’s New York City office.

Andy Prochazka

Co-Founder and CMO

Article

Andy  Prochazka
Andy Prochazka
Co-Founder and CMO
Article

As co-founder and CMO, Andy oversees Article’s retail department which is comprised of the marketing, creative, and product development teams. He works directly with these teams to realize Article’s goal of delivering the best experience at each consumer touchpoint.

Andy has co-founded and managed companies in several distinct fields including SaaS, e-commerce, and medical devices. Andy currently serves as executive chairman for Rehabtronics Inc., a medical devices company that helps people move again after neurological injury. He is also a co-founder and director at e-commerce company GoodMorning.com Inc.

Andy holds a Bachelor of Science (BSc) in Computer Engineering from the University of Alberta, where he met and became friends with fellow co-founder and Article’s CEO, Aamir Baig. In 2006, he obtained a certificate in Mandarin Chinese from the Beijing Language and Culture University.

Leigh Radford

Vice President

P&G Ventures

Leigh Radford
Leigh Radford
Vice President
P&G Ventures

Leigh Radford, is the Vice President of P&G Ventures – an agile and entrepreneurial group of individuals, who identify New Brands, Partnerships and Business Models designed to fuel future growth.  Leigh has over 20+ years of experience within P&G. She is an experienced business leader who has led the strategic and creative development of brands across multiple categories, including Skin Care Personal Cleansing, Health Care, and Oral Care. Leigh has a talent for taking small ideas with promise and turning them into proven global brand success. Brands under her leadership have delivered significant and sustained business growth (i.e. Olay became the #1 Global Skincare Brand, and Vicks achieved $1 Billion+ status).

Leigh’s passion for growing businesses, delighting consumers, and proven track record, resulted in her dream job, leading the P&G Ventures group. Within P&G Ventures she leads some of the world’s most innovative thinkers, scientists and entrepreneurs.

Leigh received her B.A. in Advertising/Business Administration from University of Florida and M.B.A from Kellogg Graduate School of Management,

Northwestern University, M.B.A., 1991.

Akshay Rathod

Founder

Usonia

Akshay Rathod
Akshay Rathod
Founder
Usonia

Akshay Rathod helps brands grow responsibly. Over the last 7+ years, he’s worked on scaling startups and direct-to-consumer brands as as an employee and now as an advisor.

Akshay started the growth team at Dia&Co and scaled Dia&Co’s customer acquisition and retention strategies. The team developed a digital community playbook and created a viral growth engine focused on maximizing lifetime value & minimizing cost per acquisition. This helped scale Dia&Co to now over 4 million users and over $90 million in venture funding.

Prior to this, Akshay joined the user acquisition team at HowAboutWe, turning the rise of social media advertising and multivariate testing into a scalable acquisition strategy. HowAboutWe was acquired by IAC.

Akshay graduated from Brown University with an A.B. in International Relations & Economics. He’s based in Brooklyn, NY.

Akshay is the founder of USONIA. USONIA helps brands grow, responsibly. We offer a growth auditing platform and a service for sales funnel maximization. Our data-driven approach generates profit at scale.

Vinny Rinaldi

Head of Addressable Media and Technology

The Hershey Company

Vinny Rinaldi
Vinny Rinaldi
Head of Addressable Media and Technology
The Hershey Company

The Hershey Company may not come to mind as one of the most innovative CPG’s in the media landscape but Vinny Rinaldi, Head of Addressable Media, is leading the charge to change that.

After a broad 12-year career in ad tech at startups like Adap.TV, ad tech giants AOL and Google and most recently leading Audience Platforms and Strategy at Dentsu Aegis Network, Vinny made the uncommon move to the client-side at Hershey to “see if all this data and tech really worked.”

In his current role as Head of Addressable Media, Vinny is building out Hershey’s data and media technology capabilities to transform a 125-year old company with iconic brands like Hershey’s, Reese’s, Kit Kat, Kisses, Ice Breakers and Twizzlers into a CPG leader at the forefront of the rapidly changing media landscape.

Over the past 2 years, Vinny has pioneered a new approach to digital media buying at Hershey that is quickly delivering results. By applying his ad tech expertise to the CPG world, Vinny has transformed Hershey digital media planning and buying into an audience-driven, data-first approach. As his team would call it, “Think like a DTC, Act Like a CPG”. This has led to a 32% increase in sales due to digital media and a 42% increase in ROI. As a result, Addressable Media is viewed as an engine of growth at The Hershey Company today.

Vinny’s uniqueness stems from the fact that his vision for Addressable Media is grounded in solid business metrics of sales, share, household penetration and profit. Data and technology are now seen by Hershey as critical tools to achieve these goals. Examples include using Addressable Media to boost sales at underperforming stores at Halloween and Easter, leveraging weather data to inform media buys for Hershey s’mores and using location data to serve mobile Reese’s ads near convenience stores.

Vinny has established a team of data experts to drive this approach and has changed the way Hershey’s thinks about their entire media plan, driving a much richer mix of traditional media channels alongside the new addressable media ecosystem.

Savannah Sachs

Chief Executive Officer

TULA

 Savannah  Sachs
Savannah Sachs
Chief Executive Officer
TULA

Savannah is the CEO of TULA, the leading probiotic skincare and wellness brand.  She’s focused on building a happy, high-performing team to deliver rapid growth.  Prior to joining TULA, Savannah held positions as COO and UK General Manager at Birchbox, which offers personalized beauty subscriptions paired with discovery e-commerce. Savannah has also worked in management consulting at Booz & Company advising Fortune 500 retail, personal care, and pharmaceutical clients. Her consulting experience in strategy, organizational effectiveness, and talent management are instrumental in driving rapid growth and scaling businesses.

Aaron Sanandres

Co-Founder & CEO

UNTUCKit

Aaron Sanandres
Aaron Sanandres
Co-Founder & CEO
UNTUCKit

Aaron Sanandres is the co-Founder and CEO of UNTUCKit, one of the fastest-growing men’s retail brands in the U.S.

After graduating cum laude from Hamilton College with a double major in government and Asian studies, Aaron Sanandres earned his MBA—with honors—in 2007 at Columbia Business School. After school, Aaron worked at Pricewaterhouse Coopers for 17 years, where he was a partner and worked in transaction services and lead the compensation, tax, and accounting team for the Midwest. He joined the company full time as CEO in 2016.

Aaron has since joined the Total Retail Tech Board and won a 2018 Retail Innovator Award for his data work and insights with UNTUCKit.

Aaron currently lives in Chicago with his wife and two sons.

Dolores Tersigni

former Chief People Officer at Headspace & Vice President of Talent at Netflix

President at Ellavate, Inc.

 Dolores  Tersigni
Dolores Tersigni
former Chief People Officer at Headspace & Vice President of Talent at Netflix
President at Ellavate, Inc.

Dolores began her career in Recruiting at GUESS in 2000. Then in 2006 she joined Initiative Media where she held Director level roles in both Recruiting and Human Resources. Dolores was brought on in 2011 as Head of People for theAudience before moving into a Vice President role at Netflix in 2013. Most recently Dolores served as the Chief People Officer at Headspace where she led Human Resources, Recruiting, IT and Workplace Experience. Dolores currently serves as the President of Ellavate, Inc.

Dolores has been successful leading and building teams at high growth companies during the initial start-up phase, scale-up phases, as well as mature public companies. She holds a Bachelor’s Degree in Political Science from the University of Massachusetts and a Master’s degree in Criminal Justice from Rutgers University.

Working at the intersection of where the people meet the business, Dolores advises executives at all levels and functions, focusing on leaders in VP and C-level roles. Her approach is direct, pragmatic and supportive. She believes that who you are as a person is who you are as a leader.

As professionals in high-pressure environments, many people are looking for ways to find work / life balance. Dolores believes in creating work / life integration. She will tell you the things you need to hear, even and especially when it’s difficult. By encouraging honesty and transparency, Dolores coaches executives driving towards clarity, managing high-performance teams and being compassionate leaders. She is here to help her clients connect the dots they didn’t even know existed.

Dolores has nearly two decades of experience in People Operations, her primary areas of expertise are: Executive Coaching, Business Partner Support, Human Resources Management, and Organizational Design.

Dolores is currently based in NYC and Los Angeles.

Scott Thaler

Chief Marketing Officer

Mattress Firm

Scott Thaler
Scott Thaler
Chief Marketing Officer
Mattress Firm

Scott Thaler joined Mattress Firm as the Chief Marketing Officer in April 2018. With more than two decades of marketing and advertising experience, Thaler has been a trailblazer in leading nationally recognized retail-focused campaigns that drive results.

In his role as CMO, he is responsible for overseeing the integration of all Mattress Firm communication initiatives and driving our omni-channel marketing approach. Thaler leads the strategy and implementation for advancing Mattress Firm’s brand marketing, consumer insights & engagement, and retail marketing activations.

Prior to Mattress Firm, Thaler enjoyed a 14-year career at Zimmerman Advertising, where he served in multiple leadership roles within the agency, including chief interaction officer, chief digital officer and chief client officer. During this time, he touched over 50 accounts and played an integral role on retailer, quick service restaurant and furniture brand accounts, including McDonald’s, Party City, Michaels, Ashley Furniture, Papa John’s and Mattress Firm. Thaler graduated from the University of Florida with a B.S. in Public Relations, Advertising and Business Administration. When he isn’t immersing himself in the latest industry trends, Scott enjoys spending time with his wife, Lara and their three children, Ethan, Aiden and Aria.

2019 Advisory Board

Aline Clavellina

Managing VP / Director General

Beliv

Aline Clavellina
Aline Clavellina
Managing VP / Director General
Beliv

Beliv focuses its experience in creating products and brands through innovation and functionality to renovate and create new categories. Beliv´s vision is the largest healthy beverage company in Latin America for a population that seeks balance between health, happiness and well-being. Learn more at http://cbc.co/en/strategic-partners/beliv.

Michaela Giovengo

Head of Performance Marketing

Hulu

Michaela Giovengo
Michaela Giovengo
Head of Performance Marketing
Hulu

Michaela Giovengo is the Head of Performance Marketing at Hulu where she is responsible for all short-form Direct Response advertising revenue.  Since joining Hulu in 2012, Michaela has been instrumental in the development and growth of the Hulu Direct Response unit, which has resulted in double-digit revenue growth year-over-year.

Prior to joining Hulu, Michaela spent over six years at NBCUniversal as an Account Executive across a number of the networks properties including USA, Oxygen, Bravo and SyFy.

Michaela was born and raised in Chicago, IL and holds a Bachelor degree in Marketing from Fordham University. She currently resides in Brooklyn, NY with her husband and their two children, Siena & Luke.

Jesse Horwitz

Co-Founder & Co-Chief Executive Officer

Hubble

Jesse Horwitz
Jesse Horwitz
Co-Founder & Co-Chief Executive Officer
Hubble

Born and raised in New York, Jesse Horwitz has always had a strong grasp of economics and finance. He studied both fields at Columbia University, where he graduated Phi Beta Kappa/Magna Cum Laude. During his time at Columbia, he also developed an interest in Film Studies, although following an internship with Sony Picture’s Television Division, he quickly learned that a life in Hollywood was not for him.

Horwitz ultimately decided to take a different path, and spent a year at Harvard Law School, where he met his husband, Mark Severs and secured an internship with Bridgewater Associates. It was at Bridgewater that Jesse met his future business partner, Benjamin Cogan. Horwitz moved on from Harvard to work full time for Bridgewater and then founded Gadfly, a systematic trading firm with Michael Naber, a colleague from Bridgewater.

Horwitz joined the investment team for Columbia University’s endowment in 2013, where he spent the last few years investing across the alternatives landscape – private equity, venture capital, hedge funds and real estate. During his time at Columbia, he built a strong network across the investor community, including Two River, a life sciences merchant bank that invested in and brought together the round for Hubble.

Now Horwitz is Co-Founder and Co-CEO at Hubble, a direct-to-consumer, subscription contact lens company, where Horwitz focuses his efforts on fundraising, business development and regulation compliance. Since launching in November 2016, Hubble has become one of the fastest growing, direct-to-consumer e-commerce companies in the U.S. Horwitz and Cogan earned a spot on Forbes’ prestigious “30 Under 30” list in 2016 and Hubble recently extended its footprint into Canada, the UK and the Netherlands in the past year.

Selena Kalvaria

VP, Brand Marketing

Away

Selena Kalvaria
Selena Kalvaria
VP, Brand Marketing
Away

Selena Kalvaria is the VP of Brand Marketing at Away, a global lifestyle brand designing thoughtful objects to make traveling more seamless. In her role, Selena drives the strategy for Away’s brand marketing team, overseeing how the Away brand comes to life and interacts with its community across social media, partnerships, experiential, and more.

After graduating from Princeton University, Selena started her career working on Wall Street before leaving to pursue her passion for understanding the drivers of culture, consumer choice, and brand love. Prior to Away, she worked at Diageo, where she built and led several marketing initiatives for Baileys and Smirnoff Ice brands. Later, she joined Anheuser-Busch as Senior Director of the company’s flavored malt beverage portfolio.

Selena received a B.A. in art and archaeology and a certification in finance from Princeton University, and she received an MBA from Harvard Business School. She lives and works in Manhattan.

Harold Klaje

Global Head of Growth

Pinterest

Harold Klaje
Harold Klaje
Global Head of Growth
Pinterest

Danielle Lee

Global Vice President, Partner Solutions

Spotify

Danielle Lee
Danielle Lee
Global Vice President, Partner Solutions
Spotify

Danielle Lee is the Global Vice President, Partner Solutions at Spotify and an accomplished strategic marketing professional with over 15 years experience in brand building, media innovation and technology for some of the world’s most respected brands.

As part of the executive team at Spotify, Danielle leads several lines of business including product marketing, business marketing, strategic marketing and creative solutions for advertisers and brand partners.  In her role, she is responsible for developing the go-to-market strategy and growing global revenue by developing high impact content and digital ad experiences.

Prior to Spotify, Danielle spent two years at Vevo and served as the Global Vice President, Commercial Marketing.  Her team was responsible for building compelling sales narratives and developing the positioning and go-to-market strategy for all Vevo programs, core video products and tentpoles. Danielle also spent seven years at AT&T and served as the Vice President of Product Marketing and Innovation at AT&T AdWorks.  She was responsible for developing new online, mobile and TV advertising solutions, defining the go-to-market strategy and growing the multi-screen ad business. Danielle also spent three years at Showtime Networks where she directed new products marketing and advertising for the premium cable network, and was instrumental in building awareness and tune-in to Showtime’s award-winning original series like Weeds, Dexter, Fat Actress and The L Word.

Danielle was named one of Adweek’s Top 50 most indispensable executives in Marketing, Media and Technology in 2016, 2017 and 2018 and she is a three-time honoree of the Most Powerful Women in Mobile Advertising by Business Inside.  Danielle also serves on the IAB DIgital Video Center of Excellence board, acts as a executive mentor as part of Cannes Lions’ See It Be It initiative and is an Executive Member of She Runs It.

 

Jeffrey Lin

Co-Founder

FANCHEST

Jeffrey Lin
Jeffrey Lin
Co-Founder
FANCHEST

John Nicoletti

Managing Director, Retail

Google

John Nicoletti
John Nicoletti
Managing Director, Retail
Google

Since joining Google in 2003, John has held various leadership positions within Google’s advertising sales organization. As Managing Director of Retail for Google, John is responsible for developing Google’s business strategy and partnerships with pure play and predominantly ecommerce-based retailers in North America. His group is responsible for helping retailers leverage Google’s products and platforms to transform their business models to deliver growth and delightful experiences for their customers. John also serves as the head of Google’s San Francisco office and remains closely aligned to Google’s ad product organization. Prior to this role, John helped scale Google’s AdWords and YouTube businesses including the launch of Google’s inside sales organization, BrandUnit and Upfronts partnership groups as well as Google’s Agency Development and US Multicultural teams.

JB Osborne

Co-Founder & CEO

Red Antler

JB Osborne
JB Osborne
Co-Founder & CEO
Red Antler

JB is the Co-founder and CEO of Red Antler, the leading brand company for startups and new ventures, where he works with fast-growing companies like Casper, Allbirds, Brandless, Boxed, and Foursquare, advising their founders on how to build category-defining brand experiences that people can’t stop thinking about.

A fierce believer in the power of brand to launch and transform businesses, JB’s experience sits at the intersection of creative services and venture capital. Leading a multi-disciplinary team of strategists, designers, marketers and engineers with his co-founders at Red Antler, he has helped define a new generation of products and services that people love.

JB sits on the board of directors at Bed, Bath & Beyond and has been named one of Women’s Wear Daily 40 Under 40 in Fashion and Retail and was selected as a Forbes Consumer Catalyst.

Prior to founding Red Antler, JB opened the New York office of Consortium, a boutique creative shop based in Auckland, New Zealand. He began his career at advertising agency Saatchi & Saatchi working with global consumer brands. He graduated Magna Cum Laude from Cornell University with a degree in Business and is active with their Entrepreneurship program and Cornell Tech. A Philly native, he lives in Brooklyn with his wife Arielle, their dog Brodie, and a lot of plants.

Jonathan Shriftman

Founder

Solé Bicycles

Jonathan Shriftman
Jonathan Shriftman
Founder
Solé Bicycles

Melanie Travis

Founder and CEO

Andie Swim

Melanie Travis
Melanie Travis
Founder and CEO
Andie Swim

Melanie Travis is the Founder and CEO of Andie, a global e-commerce brand disrupting the market for women’s swimwear. Melanie established her career at some of New York City’s most successful consumer technology companies: Foursquare, Kickstarter, and most recently Bark & Co. Melanie studied Comparative Literature at Haverford College and film directing at the California Institute of the Arts (MFA).

Agenda
Day 1: Wednesday, November 20, 2019
7:30 am - 8:30 am
Female Founders Breakfast
Space is limited, this breakfast will be first come first served.

Nicole Aguirre Corbett

Worn

Nicole Aguirre Corbett
Nicole Aguirre Corbett
Founder & CEO
Worn

Nicole founded Worn in 2010 and grew it from a print publication into a full service creative agency. She was born into a family of entrepreneurs from Mexico and Argentina, and grew up in L.A. She has been an entrepreneur since the day she graduated from George Washington University. She speaks four languages and her life’s passion is empowering women in business.

Worn is a mission-based creative agency for women-led companies and initiatives. We’re passionate about working with women and men who are creating products and companies that are changing the world for women. You may have seen some of our work with clients like: Women.NYC, Bumble, and Michelle Obama’s Let’s Move Campaign.

Rachel Cohen

SNOWE

Rachel Cohen
Rachel Cohen
Co-founder
SNOWE

Rachel is a passionate entrepreneur with an eye for beautiful interiors and design.

Prior to founding SNOWE, Rachel worked in real estate investment banking at BGC Partners, advising hotel and lifestyle clients on strategic opportunities and capital raising. She also managed a boutique co-working space subsidiary of SL Green, Manhattan’s top real estate investment trust. It was her interest and penchant for design and fashion finds that led her to co-found her first company, Haat Couture, a retail concept selling luxury-quality, affordable Indian formal wear in the U.S.

Rachel began SNOWE with co-founder Andres Modak after moving back to New York City from grad school. Both were unhappy with the disposable quality of mass-produced homewares that were available and believed that there was a gap to be filled between mass-market quality and high-end luxury, which ultimately drove them to launch SNOWE.

Rachel holds a B.A. in Economics from the University of Michigan and an MBA from The Wharton School at the University of Pennsylvania.

Divya Gugnani

Wander Beauty

Divya Gugnani
Divya Gugnani
Co-Founder & CEO
Wander Beauty

Divya Gugnani brings 20 years of investment and entrepreneurial experience to her role as CEO and Co-founder of Wander Beauty, a company focused on multitasking beauty essentials created with global inspiration. Launched in 2015 Wander Beauty has proven to be one of the fastest emerging brands in the country, with over 18 highly prestigious beauty awards under their belt, plus a loyal following of A-list celebrities, top journalists and notable beauty and style influencers. Prior to that, Divya co-founded Send the Trend, an e-commerce site focused on personalized fashion and beauty, and sold it to QVC, where she focused on digital innovation. She is a serial entrepreneur and has co-founded multiple companies.

Divya started her business career in Investment Banking at Goldman Sachs and then moved onmto private equity and venture capital at Investcorp International and FirstMark Capital. Divya is a self- proclaimed startup junkie, a food and fashion lover, as well as a beauty experimenter. She has appeared regularly on several shows on CNBC, NBC and MSNBC. She has also been featured in The New York Times, Vanity Fair, BusinessWeek, TIME Magazine, The Wall Street Journal, Bloomberg, The Deal, and Crain’s, among several other publications.

Divya has contributed to The Huffington Post, TODAYshow.com, Daily Beast, The Nest Magazine and Woman’s World. She is the author of the book Sexy Women Eat: Secrets to Eating What You Want and Still Looking Fabulous , published by HarperCollins. In addition to a B.S. from Cornell University and an M.B.A. from Harvard Business School, Divya attended the French Culinary Institute.

Sarah LaFleur

M.M.LaFleur

Sarah  LaFleur
Sarah LaFleur
Founder & CEO
M.M.LaFleur

Sarah LaFleur is the Founder & CEO of M.M.LaFleur, a women’s clothing brand, styling service and community that takes the work out of dressing for work. Underwhelmed by the limited workwear options on the market as a young woman working in finance, Sarah dreamed of a more practical, inspired wardrobe for herself and all professional women. She founded M.M.LaFleur in 2013 with a collection of thoughtfully-designed, polished pieces made from high-quality, easy-care material like machine-washable and wrinkle-resistant fabrics. With Sarah’s leadership,  M.M.LaFleur helps women harness the power of self-presentation to gain confidence, and to rethink the shopping process altogether through M.M.’s stress-free styling service.

Since starting M.M.LaFleur, Sarah and the brand have been recognized on Forbes’ CircleUp25 list of the most innovative brands, WWD’s 40 of Tomorrow list, Crain’s 40 under 40, Fashion Group International’s Rising Star Award and Inc.’s Design Awards.

Prior to founding M.M.LaFleur, Sarah worked in the luxury goods group of Starwood Capital in New York and Paris, and as a management consultant at Bain & Co.. She also served over a year in South Africa with TechnoServe, a nonprofit organization that works with enterprising people in the developing world to build competitive farms, businesses and industries.

Sarah graduated from Harvard with an Honors degree in Social Studies. M.M.LaFleur is named after her mother, whom she calls her biggest inspiration.

8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 10:45 am
General Sessions
Location: Second Floor Forum
10:45 am - 11:30 am
Networking Break
Location: First Floor Gallery and Forum
11:30 am - 12:15 pm
Workshops
Location: Second Floor Forum and 2nd Floor Hubs
12:30 pm - 1:15 pm
Workshops
Location: Second Floor Forum and 2nd Floor Hubs
1:15 pm - 2:30 pm
Networking Lunch
Location: First Floor Gallery and Forum
2:35 pm - 3:00 pm
General Session
Location: Second Floor Forum
3:45 pm - 4:30 pm
Networking Break
Location: First Floor Gallery and Forum
4:30 pm - 5:45 pm
General Session
Location: Second Floor Forum
5:45 pm - 6:45 pm
Networking Reception
Location: First Floor Gallery and Forum
Day 2: Thursday, November 21, 2019
8:00 am - 9:00 am
Networking Breakfast
Location: First Floor Gallery and Forum
9:00 am - 9:45 am
Workshops
Location: Second Floor Forum and 2nd Floor Hubs
10:00 am - 11:30 am
General Session
Location: Second Floor Forum
11:30 am - 12:15 pm
Networking Break
Location: First Floor Gallery and Forum
- 1:00 pm
Workshops
Location: Second Floor Forum and 2nd Floor Hubs
1:00 pm - 2:15 pm
Networking Lunch
Location: First Floor Gallery and Forum
2:15 pm - 3:00 pm
Workshops
Location: Second Floor Forum and 2nd Floor Hubs
3:00 pm - 3:45 pm
Networking Break
Location: First Floor Gallery and Forum
3:45 pm - 5:00 pm
General Session
Location: Second Floor Forum
5:00 pm - 6:00 pm
Networking Reception
Location: First Floor Gallery and Forum
2018 Photos
Video Clips
Direct Brand Summit Returns this Fall
Direct Brand Summit Returns this Fall
IAB Direct Brand Summit's Biggest Takeaways
IAB Direct Brand Summit's Biggest Takeaways
Performance VS Branding?
Performance VS Branding?
What's the Best Piece of Career Advice You Ever Received?
What's the Best Piece of Career Advice You Ever Received?
What Can DTC & Incumbent Brands Learn From Each Other?
What Can DTC & Incumbent Brands Learn From Each Other?
Scott Schiller, NBCUniversal Kicks Off the IAB Direct Brand Summit
Scott Schiller, NBCUniversal Kicks Off the IAB Direct Brand Summit
IAB Direct Brand Summit Opening Remarks
IAB Direct Brand Summit Opening Remarks
Becoming, and Staying, a Disrupter with Andy Dunn
Becoming, and Staying, a Disrupter with Andy Dunn
Bonobos CEO on Changing Gender Roles in Apparel Products
Bonobos CEO on Changing Gender Roles in Apparel Products
Direct Response Marketing in a Mass Retail World
Direct Response Marketing in a Mass Retail World
Understanding Today’s Digital User
Understanding Today’s Digital User
Brands in the Age of Assistance
Brands in the Age of Assistance
The Future of Retail
The Future of Retail
Driving Growth & Building Brands with Pinterest
Driving Growth & Building Brands with Pinterest
How Peloton is Shaping the Future of Modern Brands
How Peloton is Shaping the Future of Modern Brands
Enabling Disruptive Companies to Rapidly Grow their Business
Enabling Disruptive Companies to Rapidly Grow their Business
How Tommy John Built a Brand with a Cult Following
How Tommy John Built a Brand with a Cult Following
Reimagining What it Means to be a Brand
Reimagining What it Means to be a Brand
Frontiers of Disrupter Brand Finance
Frontiers of Disrupter Brand Finance
Direct Brand Founder Insights
Direct Brand Founder Insights
The Shopify Effect
The Shopify Effect
Randall Rothenberg, IAB on The Rise of the 21st Century Brand Economy
Randall Rothenberg, IAB on The Rise of the 21st Century Brand Economy
Meet Jesse Horwitz, Co-Founder & Co-Ceo of Hubble
Meet Jesse Horwitz, Co-Founder & Co-Ceo of Hubble
Meet Jen Rubio, Co-Founder & Chief Brand Officer of Away
Meet Jen Rubio, Co-Founder & Chief Brand Officer of Away
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Mack Weldon
IAB Founders Stories | Snowe Home
IAB Founders Stories | Snowe Home
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Oars + Alps
IAB Founders Stories | Peloton
IAB Founders Stories | Peloton
IAB Founders Stories | Food52
IAB Founders Stories | Food52
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | The Farmer's Dog
IAB Founders Stories | Tommy John
IAB Founders Stories | Tommy John
IAB Founders Stories | Olika
IAB Founders Stories | Olika
IAB Founders Stories | Fanchest
IAB Founders Stories | Fanchest
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Mott & Bow
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | Hubble Contacts
IAB Founders Stories | NomNomNow
IAB Founders Stories | NomNomNow
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Gravity Blankets
IAB Founders Stories | Parachute
IAB Founders Stories | Parachute
IAB Founders Stories | ThirdLove
IAB Founders Stories | ThirdLove
IAB Founders Stories | Dagne Dover
IAB Founders Stories | Dagne Dover
2019 Attendees

IAB events bring together senior level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem. Current 2019 registrants include:

Companies participating in Direct Brand Summit 2019
Alan Abdine
Rooster Teeth / The Roost Podcast Network
SVP of Business Development
Spencer Abraham
Harry’s
Sr. Manager, Email Marketing
Robyn Abramson
Macy’s
Manager, digital Media
Larry Allen
Turner Broadcasting System
Vice President, Ad Innovation/Programmatic Solutions
Ignacio Alvarez
The Wolf Project
Growth Marketing & Partnerships
Kate Artemyeva
Scentbird
Head of Influencer Relations
Michael Bailey
Google
Marketing Director
Ali Baker
Verizon Wireless
Mgr-Ecommerce Mktg
David Bakey
Harry’s
Vp-Growth Mktg
Gavin Ballas
Oxford Road
EVP, Client Strategy
Regina Baptista
Glamsquad
CMO
Rachel Barash
BookShout
Director of Publisher Relations
Jeffery Barish
Condé Nast
Head of Sales, Home
Jason Baron
Turner Broadcasting System
SVP, Direct Response
Luiz Barros
Anheuser-Busch InBev
Global Vice President, Data & Digital Products
Elaine Barsoom
Zeel
VP, Marketing
Eric Bennett
TB12
Digital Marketing Manager
Betsy Bluestone
Procter & Gamble
Global Director Discovery & Scouting
Jackie Bodner
CBS Interactive
Senior Account Executive
Alyssa Boente
Oars + Alps
Digital Marketer
Jenn Bongiovanni
Dentsu Aegis
VP, Global Media Partnerships
Zack Boone
Rooster Teeth / The Roost Podcast Network
Senior Director of Sales
Caitlin Borgman
BritePool
CRO
Clifford Borress
Freshly
Creative Director
Brad Brinegar
McKinney
Chairman
Nancy Briscoe
GE
Sr Manager Audience Development
Deena Bronz
KitNipBox
Co-Founder
Rick Bruner
I-COM
Vice Chair
Kathy Bryan
Digital Media Solutions
SVP Corporate Marketing & Communications
Sebastian Bryers
Ora Organic
CTO & Head of Growth
Ryan Buesser
PepsiCo
Senior Marketing Manager
Sylvana Caballero
Chobani
Assistant Digital Content Manager
Katie Carew
GumGum
Sales Director
Jennifer Carfley
Dish
Digital Account Executive
Nelson Catarino
SIMON
Senior Director, Media & Digital Strategy
Nate Champion
Freshly
Senior Director of Strategy
Eleanor Chaney
PayPal
Senior Display Marketing Manager
Vivian Chang
Plated
Senior Director of Marketing
Kalli Chapman
Prudential
Media Director
Katherine Chen
Poshmark, Inc.
Growth Marketing Manager
Jessica Chu
BarkBiome
Co-founder
Melissa Cohen
Coty
Assistant Brand Manager
Dave Coleman
Ocean Media Inc.
SVP, Strategy & Development
Maureen Cooley
Nectar Sleep
Creative Brand Manager
Laura Cox
Oars + Alps
CMO, Cofounder
Douglass Craig
Vera Wang
Director, Digital Media
Corinne Crockett
Outer
VP, Marketing
Brian Crowley
NEST Fragrances
Director of E-Commerce & Digital Marketing
Caroline Culbertson
Betabrand
Director of Marketing
Baldwin Cunningham
Turner Broadcasting System
Vice President, Digital Brand Strategy
Bruce Cunningham
Splash Wines
CSO
Matt Curtis
Best Made Company
VP, Ecommerce & Growth Marketing
steve cusumano
Guest Checkout
Director of Digital Marketing
Mike Dadlani
Tapad
VP, Brands & Agencies
Jake Danehy
Fair Harbor Clothing Inc.
CEO
Jenny Danzi
PepsiCo
Sr Director, New Platforms
Jenny Danzi
PepsiCo
Sr Director, Innovation
Catherine D’Aragon
Mustela
VP of Marketing
Kanishka Das
P&G
Global eBusiness & Sales Innovation
Monish Datta
Glamsquad
VP Growth
Valerie de Charette
Stuart Weitzman
VP Global Ecommerce
Alvaro De La Rocha
Bespoke Post
VP, Marketing
Lauren Debrowski
Wander Beauty
Senior Manager, E-commerce & Digital Marketing
Marco DeMeireles
Chernin Group
Partner
Bailey DesRosier
Splash Wines
Marketing Director
Natalie DeVito
Commonwealth Joe Coffee Roasters
Marketing Manager
Jennifer Director
Peloton
Direct, Integrated Media Strategy
Scott Donaton
Digitas LBI
Chief Content Officer
Courtney Dorais
Barrington Media Group
Marketing Project Manager
Neil Dorken
Index Exchange
CFO
Sweta Doshi
Bubbsi
Founder / CEO
Jon Drenckhahn
Fair Harbor Clothing Inc.
COO
Kareem Elgendy
Baked Bouquet
Bakery Florist
Mohamed Elkordy
GlaxoSmithKline
Digital Analytics Lead US
Brian Erdman
Sterling Brands
Managing Director , Consumer Branding
Mathew Fern
Tremor Video
Senior Account Executive
Will Flaherty
Ro Health
VP, Growth
Andrew Fletcher
Backcountry
Head of Owned Brands
Erin Flynn
Cladwell
Co-founder
Melissa Fodo
McGarrah Jessee
Mrs.
Reena Gacad
Article
Communications Manager
Martha Gallant
Helix Sleep
Senior Marketing Specialist
Kalpana Ganti
Harry’s
Head of Product
Juan Garcia
Shrub & Co.
CEO
Alisha Garfinkel-Gross
Prudential
VP, Creative Operations and Integrated Production
Cathy Garrison
NBCUniversal
SVP, Direct Response Ad Sales
Gianina Gasbarro
Lacoste
Digital Marketing Manager
Mc Gasco-Buisson
Procter & Gamble
Managing Director
Adam Gassman
Freshly
Senior Director of Growth Marketing
Christine Georgakakis
Reelz
Vice President, Direct Brand Marketing
Eric Gillin
Conde Nast
Chief Business Officer, Lifestyle
Rachel Gilmore
Spanx
Performance Marketing Manager
Antonin Godin
NAOS
CEO China
Roee Goldberg
Spot.IM
COO
Bryan Goldmark
Westwood One
Digital Sales Manager
Emily Gomez
PepsiCo
Associate Marketing Manager
Anastasia Goodstein
The Advertising Council
SVP, Digital Product Management
Anouck Gotlib
Belgian Boys
CEO
Reina Govindarajan
FabFitFun
Head of E-Commerce
Dan Granger
Oxford Road
CEO & Founder
Erin Grant
Freshly
Director of Communications
Angie Gray
The Scotts Miracle-Gro Company
Director of Marketing
Cheryl Gresham
maiorana+partners
Global Head of Media
Rob Grossberg
shortyLOVE
Marketing Lead
Divya Gugnani
Wander Beauty
Co-Founder, CEO
Mayur Gupta
Freshly
Chief Marketing Officer
Jack Haber
JJH
President
Jeremy Halbout
Velocidi
VP, Customer Success
Hope Hamilton
Verizon
Digital Director
Chad Hansen
Weiman
VP & GM, E-Commerce
Andrew Harmeling
TIKI Brand
Advanced Development – Product Manager
Kambiz Hemati
Footlocker
VP, Global Retail Design
Andrew Henry
Joystick Interactive
VP Client Services
Thomas Herer
Tommy John
Senior Marketing Associate
Dor Herskovich
Spot.IM
VP Revenue
Paul Hillen
Tommy John
Senior Marketing Manager
Woodie Hillyard
Casper
Director, eCommerce
Jeffrey Hinz
Blockchain4Media
Chief Growth Officer
Delia Hirsch
Bayer
Brand Manager
Thomas Horak
Babbel
Digital Marketing Manager
Jesse Horwitz
Hubble Contacts
Co-Founder & Co-Ceo
Aleen Hosdaghian
SUN Pharmaceuticals
Senior Director of Marketing
ILun Hsu
Capital One
Digital Analytics Product Manager
Andrew Ignatow
Sterling Brands
President
Robert Imeson
Splash Wines
CEO
Garrett Imeson
Splash Wines
Chief Marketing Officer
Christine Isaaq
BuzzFeed
Director, Client Partnerships
Gillian Jabes
Groups Recover Together
Director of Marketing
Doug Jensen
Estee Lauder
VP, CRM & Corporate Marketing Analytics
Elaine Jun
Minted
VP, Brand Marketing
Stephanie Kang
Mustela
Director of Digital Marketing & e-Business
Deborah Katz
Proactiv
Sr Director Digital Marketing
Frank Kavilanz
Turner Broadcasting System
SVP, Social Strategy/Solutions
Ankit Khemka
HelloFresh
Director of Growth
Maria Kikvidze
Winky Lux
Retention Marketing Manager
Jordan Kim
Intel
Global Media Manager
Jo Kinsella
TVSquared
CRO & EVP
Monica Klausner
Veestro
Co-founder
Mindel Klein-Lepore
Colgate-Palmolive Company
Dir-Digital Mktg-Worldwide
Tatsiana Kulesh
Winky Lux
Director of Digital Marketing
Barbara Kymer
Prudential
Director, Product & Enrollment Marketing
Sirena Laguana
Commonwealth Joe Coffee Roasters
Director of Marketing
Justin Lapidus
Brooklinen
VP of Growth
Tim Lathrop
Mediassociates
Associate Media Director, Digital and eEffective
Shawn Laughlin
Caskata Artisanal Home
Creative Director
Elaine Lawson
Mount Sinai Health System
Senior Director, Development Communications
Hyuk Lee
Velocidi
COO
Jennifer Lee
Resident Home
Email Marketing Manager
Victor Lee
RXBAR
CMO
Barbara Leshinsky
The Ad Council
Chief Revenue & Development Officer
Ray Leung
Merkle
Director, Technical Operations & Support
Rebecca LeVine
BOOKSHOUT
Communications Manager
Jeff Liang
MediaCom
Head of Digital Product, Managing Partner
Terry Lin
Outee
Co Founder & Chief Design Officee
Jeff Lin
FANCHEST
CEO
Laura Lisowski
Oars + Alps
CMO, CO-Founder
Jiake Liu
Outer
Co-Founder
Michael Loban
Info Trust
CMO
Tim Madigan
Tyson Foods
Vice President, eBusiness
Joe Maglio
McKinney
CEO
Len Maldonado
Simon
Director
Dalton Mangin
Havas Media
VP
Derek Manwaring
Colgate-Palmolve
Business Head
Pat Marin
District M
Co-Founder
Ashley Martino
Verizon
Manager, Marketing
Geena Massara
FabFitFun
Merchandiser
Bill Mattis
McKinney
Executive Director, Business Development
Kyle Maurer
Monster Energy
VP Digital Marketing
Dom McBrien
Glanbia
President Direct to Consumer
Lorie McCarthy
Turner Broadcasting System
SVP
Tj McCormick
Guest Checkout
VP, Creative and Content
Hugh McGuire
Glanbia
CEO
Sue McNamara
Title (Optional)Executive Vice President Sales/East Coast
Executive Vice President Sales/East Coast
Vikram Mehta
J. Goldman & Co.
Partner/PM
Sarah Meller
Saatchi Art
Marketing Director
Lance Melnichenko
Scotts Miracle-Gro
Brand Manager – DTC
Virginia Mendez
Babbel
Senior Digital Marketing Manager
Fernando Mercenari
Inova US
CEO
Ali Merkert
Coty Inc.
Brand Manager
Erik Mikisch
Five Continent Spices
COO
Mikd Miller
Ro
Growth
Elizabeth Miller
Belkin
Senior Marketing Manager
Amdrea Mitchell
NBCUniversal
VP, Direct Response Ad Sales
Suyog Mody
Driftaway Coffee
Co-founder
Andrew Moers
Blue Apron
VP, Growth
Caitlin Monaghan
Altice
Senior Director
Melissa Montero
Coty
Marketing Coorindator
Alex Moody
NMPi
Head of Sales, North America
Joe Morelli
Cheddar
Director, Brand Partnerships
Chris Morse
M&C Saatchi Performance
VP, Growth
Kaitlin Moughty
Lacoste
Senior Director Omnichannel
Daniel Moure
PureFormulas
Chief Marketing Officer
Winnie Mui
iProspect
Manager, Display
Laure Murciano
COTY Inc.
In-store Excellence Director
Helen Murray
Colgate-Palmolive Company
Director
Daniel Muskat
Deer Stags
SVP Strategic Business Development
Elliot Mustoe
Brooklinen
Growth Marketing Analyst
Jacqui Myers
BuzzFeed
Director, Client Partnerships
Lee Nadler
Sherpa Marketing
Founder
Kristine Naylor
Babo Botanicals
Senior Brand Director
Matthew Nielsten
PepsiCo
Sr. Director, Marketing
Chris Noyes
Yahoo
Global Sales Director
Susan Obinnane
Veestro
VP Marketing
Amy Oliver
HUM Nutrition
VP of Marketing
Thomas Ortis
EBOOST
Director of Marketing
Mike O’Sullivan
Index Exchange
VP Product, Identity & Data
Christopher Owen
Match Media Group
Vp
Jessica Padula
Nespresso
Director of Brand Communications
Lisa Penelton
Critical Mass
EVP Strategy
Chris Perry
Weber Shandwick
Chief Digital Officer
Victoria Perweiler
Dilly
VP Growth
shirin peykar
Midroll
VP Direct Response Advertising
Aimee Pham
Callaway Golf
Digital Media Strategist
Shane Pittson
Quip
Head of Marketing
Miles Pretlove
Mediassociates
Digital Strategist, eEffective and Manager of Ad Operations
Teddy Pritikin
Xandr
Vice President, Direct Response and Long Form
Andy Prochazka
Article
Co-Founder and CMO
Mike Rainier
Mizzen+Main
Sales Director
Jasmine Rayonia
Brooklinen
Growth Marketing Manager
Clive Record
Dentsu Aegis
Head of Global Media Partnerships
Jacqueline Reed
Boxed
VP Marketing
Diana Regal
KitNipBox
Marketing Manager
Andy Reichgut
Garden Lites
Executive Vice President, Chief Marketing Officer
Junior Reyes
NectarSleep / DreamCloud
Head of Marketing, Programmatic/YouTube
Diana Richter
Maisonette
Brand Director
Gaitree Ricknauth
Northwell Health
Marketing Manger, Media
Kevin Riley
TVSquared
Global Head of Sales and Account Management
Vinny Rinaldi
The Hershey Company
Head of Addressable Media, Technology
Alexis Rosenberg
DISH
Account Executive
Jess Rouzan
Brooklinen
Growth Marketing Analyst
Rob Royer
Interior Define
Founder
Alex Rullo
Xandr
Account Service Representative, Direct Response Sales
Rotem Rusak
M&C Saatchi Performance
Marketing Coordinator
James Russo
Turner Broadcasting System
SVP, Client Strategy/Development
Renata Sadunas
Belkin International
Sr. Digital Marketing Manager
Jordan Salvit
KitNipBox
Co-Founder
Geoffrey Sanders
Casper
SVP, Growth Marketing & eCommerce
Geoff Sanders
Casper
Senior Vice President, Growth
Hiral Sanghavi
BAUBAX
CEO
Michael Sapinsley
ProductWorks, LLC
President
Rachel Sapinsley
ProductWorks, LLC
Vice President
Mike Schanbacher
Quip
Director of Growth Marketing
Jordan Schanen
Xandr
Account Executive, Direct Response Sales
Amy Schecter
Glamsquad
CEO
Stephanie Scheper
Tremor Video
Sr Director of Sales
Michael Schoen
Neustar
SVP / GM, Marketing Solutions
Rebecca Sears
Plantation Products
Chief Marketing Officer
Jill Seelig
AdvertiseCast
VP Advertising Partnerships
Jil Shah
Colgate Palmolive
Direct to Consumer
Sheel Shah
Hearst
VP, Consumer Products & Partnerships
Lisa Sherman
The Advertising Council
President and CEO
Kristin Siegener
NBCU
Vice President, Direct Response NBCU
Lexi Sigesmund
Chobani
Sr. Manager Digital & Content Strategy
Lisabeth Simmons
Luxcore
Director, Market Research & Strategic Planning
Kevin Simonson
Metric Digital LLC
CEO
Lucas Skriko
FOR Apprel
Founder
Pia Skriko
FOR Apparel
President
Scott Skurnick
The Proactiv Company
VP Acquisition Marketing
Jameson Slattery
Kopari Beauty
Operating Partner
Penelope Smiley
Kohl’s
Director of Brand Positioning & Strategy
Grisa Soba
Flaviar
Founder
Lauren Soviero
M&C Saatchi Performance
Associate Director
Achim Spelten
Babbel.com
VP Marketing
Anjana Srivastava
Freshly
Director of Brand Marketing
Eugene Steinberg
Facebook
Program Manager and Analyst Lead, Global Business Marketing
Thomas Stevens
NBC Universal
Senior Vice President, News Ad Sales
Jeremy Stewart
HARI MARI
Founder
Lila Stewart
HARI MARI
Founder
Ervin Strnisnik
Flaviar
VP Marketing
Alan Stulberg
Revival Cycles INC
CEO
Josh Taekman
EBOOST
Founder
Josh Taekman
EBOOST
EBOOST
Meghan Taylor
Freshly
VP, Brand + Creative
Matthew Taylor
Scotts Miracle-Gro
Director, eCommerce Sales & Marketing
Lauren Thaman
Procter & Gamble
Director P&G Ventures Communications
Serria Thomas
UNTUCKit
PR Manager
Veronica Tjioe
Warby Parker
Offline Performance Marketing Manager
Tammy Tran
method products, pbc
director of ecommerce
Melanie Travis
Andie Co.
CEO
Michael Tripodi
Evergreen Trading
VP, Digital Director
John Tsokos
PureFormulas
Director, Emerging Channels
Leah Tucker
Cirque du Soleil Entertainment Group
Director Marketing Strategies and Brands
Cristina Tudino
Freshly
Head of Content Marketing
Amanda Turnbull
CNN.com
SVP/Exec Producer, WarnerMedia
Scott Turner
Rockets of Awesome
SVP Marketing & Customer
Francesco Urso
The Wolf Project
Founder/CEO
Kevin Vail
Converge
Director of Ad Operations
Laurel Van Tassel
Anheuser-Busch In-Bev
Director, Programmatic & Data
Ashley Vargas
Lacoste
Digital Marketing Specialist
Jared Vestal
FreshDirect
SVP, Marketing
Emma Viezzi
Dentsu Aegis
Director, Global Media Partnerships
Davide Viola
Melitta North America Inc.
VP Marketing
Jim Wang
Ro
Director of Search
Brian Watroba
Facebook
Agency Partner
Sara Weisenthal
The Ad Council
SVP, Development
Liz White
Full Beauty Brands
Chief Customer Officer
Susan White
TURQ
CEO & Founder
Jacob Wieser
Tommy John
Senior Director of Marketing
Tony Wilson
Havas Media
VP
Brooke Yaffe
Harry’s
Director of Digital Product Design
Mike Yuen
Verizon Wireless
Sr Mktg Mgr
Eric Zimmerman
Signifyd
Enterprise Sales
Howie Zisser
Public Rec
Head of Marketing
Michael Zung
Bloomist
Co-founder, CEO
Sponsors
Platinum Sponsor
Premier Sponsors
VIP Sponsor
Title Sponsors
Supporting Sponsors
2019 Venue
Convene, 225 Liberty Street, New York, NY 10080
How to Get There:
SUBWAY- E trains to WTC, 1 train to WTC Cortlandt, A, C trains to Chambers St., 2, 3 trains to Park Place, N, R trains to Cortlandt St., 4, 5 to Fulton St.
PARKING- Self Parking Available at 250 Vesey & 200 Liberty
FROM NEW JERSEY- PATH trains to World Trade Center. For schedules and routes visit panynj.gov/path
Ferries to World Financial Center- For schedules and routes visit nywaterway.com
Hotels suggested by venue click here, please note Conrad and W are the closest to the venue.
Registration
IAB Member: $1,095
Networking Breakfast
Networking Lunches
Networking Cocktail Party
Keynote Sessions
Town Halls
Workshops
Swag Bag
Conference Mobile App to Facilitate Networking
Group Booking Discounts Available - Email events@iab.com
Non-Member: $1,295
Networking Breakfast
Networking Lunches
Networking Cocktail Party
Keynote Sessions
Town Halls
Workshops
Swag Bag
Conference Mobile App to Facilitate Networking
Group Booking Discounts Available - Email events@iab.com
Retail Brand Marketers: Free Registration
Qualified retail brand marketers (buy-side) can request a complimentary pass. Please use the promo code in your email invitation to register for your complimentary pass. If you did not receive an invite, please request one below.
Contact Us
For more information on the 2019 IAB Direct Brand Summit including speaker and agenda updates, add your name to the DBS mailing list.
Email Events@iab.com
Stay Updated on DBS 2019 Event Updates